Peter WallaceUniversity of WashingtonUQ MarketingWest Region
   104 University of Washington Students were    surveyed at various locations on campus from    2/13/12 to 2/24/12 with ...
What Is Your Year In School?                    X-axis: Grade in School                      Y-axis: # Students50403020100...
What Is Your Major?            X-axis: Major         Y-axis: # of Students302010 0            *   = Chemistry, Sociology, ...
Where Do You Live?                     On Campus (56%)                     Off Campus (44%)
Do You Own A Raincoat?                         Yes (96%)                         No (4%)
What Brand Of Raincoat Do You Own?          X-axis: Brand of Raincoat            Y-axis: # of Students 60 50 40 30 20 10  ...
Where Did You Get Your Raincoat?                      Purchased in store (61%)                      Received as gift (19%)...
Rank Of Importance        When Purchasing A Raincoat1)   Style, Effectiveness at Repelling Rain (tie)2)   Durability3)   P...
Rank Of Importance Regarding       Importance Of Advertising On            Purchasing Decision1)   Recommendation from a f...
How Would You Go About Purchasing     A Raincoat In The Future?1)   Ask for recommendation from a friend2)   Go with the s...
Are You Satisfied WithYour Current Raincoat?         Sales                         Yes (95%)                         No (5%)
Upcoming SlideShare
Loading in …5
×

Raincoat survey findings

1,240 views
1,121 views

Published on

Published in: Business, Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
1,240
On SlideShare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
5
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Raincoat survey findings

  1. 1. Peter WallaceUniversity of WashingtonUQ MarketingWest Region
  2. 2.  104 University of Washington Students were surveyed at various locations on campus from 2/13/12 to 2/24/12 with the purpose of obtaining market research on the behavior of participants and the effect of marketing on purchasing a raincoat
  3. 3. What Is Your Year In School? X-axis: Grade in School Y-axis: # Students50403020100 Freshman Sophomore Junior Senior Other
  4. 4. What Is Your Major? X-axis: Major Y-axis: # of Students302010 0 * = Chemistry, Sociology, History, Environmental Science, Math, International Studies, Economics, Engineering ** = Political Science, Psychology, English *** = Law, Physics, Music, Architecture, Construction Management
  5. 5. Where Do You Live? On Campus (56%) Off Campus (44%)
  6. 6. Do You Own A Raincoat? Yes (96%) No (4%)
  7. 7. What Brand Of Raincoat Do You Own? X-axis: Brand of Raincoat Y-axis: # of Students 60 50 40 30 20 10 0 Mountain Hardware Helly Hansen Gore-Tex Hi Tec Obey
  8. 8. Where Did You Get Your Raincoat? Purchased in store (61%) Received as gift (19%) Purchased online (11%) Other (9%)
  9. 9. Rank Of Importance When Purchasing A Raincoat1) Style, Effectiveness at Repelling Rain (tie)2) Durability3) Price, Comfort (tie)4) Convince of purchasing location: store/online
  10. 10. Rank Of Importance Regarding Importance Of Advertising On Purchasing Decision1) Recommendation from a friend2) Seeing others wearing the brand3) Social media4) TV ads, Magazine (tie)5) Other: do research
  11. 11. How Would You Go About Purchasing A Raincoat In The Future?1) Ask for recommendation from a friend2) Go with the same brand I owned before3) Shop online4) Other: go to the store and browse5) Ask friends via social media
  12. 12. Are You Satisfied WithYour Current Raincoat? Sales Yes (95%) No (5%)

×