Find New Audiences

APA Convention 2007 Pauline Wallin, Ph.D. Independent Practice [email_address] Find new Audiences: Use Internet Technologies for Disseminating Psychological Information to the Public

Too much information online – Reduce overload
You can help filter the best nuggets from psychological research
Your audience knows you, likes you trusts you
What the Public Needs From Psychologists

While educating the public you become recognized as an expert 1. Websites 2. Blogs - blogger.com, wordpress.com 3. Article banks 4. Online groups and forums 5. Podcasts, videocasts, slidecasts 6. Teleseminars Internet Tools to Educate the Public About Psychological Research

Groups.google.com

Yahoo groups Click here to subscribe to this group.

Easy to set up and distribute e.g., via feedburner.com
Syndicated - content can be viewed without visiting the website where it’s posted.
People can subscribe, e.g, via iTunes
People can stream your content through their websites and blogs
Podcasts, Videocasts, Slidecasts

Educational conference calls
Convenient, inexpensive
Reach people outside your geographic area
Record the call and offer the replay later - e.g., via audioacrobat
Teleseminars

Teleseminar 1

Post-teleseminar replay access

Teleseminar 2

Spread the word about psychology! Build professional name recognition in the process. Want to learn more on how to do this? Click here . Pauline Wallin, Ph.D. drwallin@drwallin.com

Find New Audiences

by pwallin on Sep 29, 2007

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Find New Audiences — Webinar Transcript