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Build Your Online Professional Presence
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Build Your Online Professional Presence

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Ways to build your online presence and reach a wide but targeted audience

Ways to build your online presence and reach a wide but targeted audience

Published in: Business, News & Politics

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  • Thanks, that is is very kind of you. It is the same format that I use for my comprehensive home-study course on marketing online: http://marketwithauthority.com
    -- Pauline
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    Are you sure you want to  Yes  No
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  • Thanks, that's very kind of you. This format is what I used for my comprehensive, step-by-step home study course on marketing: http://marketwithauthority.com
    -- Pauline
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • A very lucid presentation with a practical approach
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  • Be the first to like this

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Transcript

  • 1.
    • By Pauline Wallin, Ph.D.
    • MarketWithAuthority.com
    Build Your Online Presence
  • 2. Why have an online presence?
    • 1.46 billion people online
      • (InternetWorldStats.com, June 30, 2008)
    • If 99.9% of Internet users are NOT interested, there are still almost 1.5 million who might be
    • If only 40% of these speak English => potential audience of 600,000
    • Widespread Internet presence boosts LOCAL credibility
  • 3. Great demand for quality information
    • Volume of online info is overwhelming.
    • Most people don’t check sources
    • As a professional, you provide quality info that people can trust
  • 4. Separate the hype from reality From flickr.com
  • 5. Web presence benefits YOU
    • Brand yourself
    • Be the sought-after expert
    • Get paid expert fees
  • 6. How to reach your audience
    • Whom do you want to reach? - be specific
    • What kinds of problems can you help people solve?
    • Go to where they hang out
    • Find out what they want to know
  • 7. Google Directory - Search for Information “Hubs”
  • 8. How to get people interested
    • Give useful tips and other info
    • Write articles, newsletter, blog (blogger.com)
    • Join online conversations - blogs and news websites, social networking (Linkedin)
    • Set up a survey
    • Multimedia - audio, youtube, slideshow
  • 9. Tips for writing online
    • Give info in small bits, but frequently and consistently
    • Use simple language
    • Physical layout – Easy to read:
      • white space
      • bullet points
      • headings, sub-headings
  • 10.
    • Invite website visitors to sign up for your mailing list Give something free for signing up
    • Your contact info on everything you write
    • Send out useful info often
    Stay in touch
  • 11. The End Boost your online presence today! Pauline Wallin, Ph.D. Want more info? MarketWithAuthority.com Music by Family Groove Company