7 Ways To Repurpose Content

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Expand your marketing reach. Re-use the same content in different modalities, for different audiences.

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7 Ways To Repurpose Content

  1. 1. Seven Ways to Repurpose Your Content: Reach more audiences, get more visibility By: Pauline Wallin, Ph.D. MarketWithAuthority.com
  2. 2. Albert Ellis Stephen Covey Suze Orman Take a simple concept and present it in different ways. Phil McGraw
  3. 3. He made a career of reusing content “ I don’t need new jokes. . . “ Henny Youngman
  4. 4. <ul><ul><li>Article </li></ul></ul><ul><ul><li>Live presentation </li></ul></ul><ul><ul><li>Video </li></ul></ul><ul><ul><li>Online slide show </li></ul></ul><ul><ul><li>Podcast </li></ul></ul><ul><ul><li>Newsletter </li></ul></ul><ul><ul><li>Blog </li></ul></ul>7 Ways to Repurpose Content
  5. 5. <ul><li>500 - 700 words </li></ul><ul><li>Use headings, sub-headings, bullet points </li></ul><ul><li>Post on your website </li></ul><ul><li>Submit to article banks: </li></ul><ul><ul><ul><ul><li>ezinearticles.com </li></ul></ul></ul></ul><ul><ul><ul><ul><li>goarticles.com </li></ul></ul></ul></ul><ul><ul><ul><ul><li>selfgrowth.com </li></ul></ul></ul></ul>Write a brief Article
  6. 6. <ul><li>Use content from your article and add: </li></ul><ul><li>Examples </li></ul><ul><li>Anecdotes </li></ul><ul><li>Comments </li></ul><ul><li>Handout </li></ul>Give a live presentation
  7. 7. <ul><li>Upload to </li></ul><ul><li>Youtube (10 min. or less) </li></ul><ul><li>Upload to Google video (more than 10 minutes) </li></ul><ul><li>Burn to DVD </li></ul>Record a video
  8. 8. Upload to Slideshare.net <ul><li>Create a slideshow in OpenOffice Powerpoint, or Keynote </li></ul><ul><li>Get free images at Microsoft gallery or 1clipart.com </li></ul>Put content into a slideshow
  9. 9. <ul><li>Read your article into a microphone. Use free Audacity program to record. </li></ul><ul><li>Create podcast - on your own, or via service like AudioAcrobat </li></ul><ul><li>Create a blogtalkradio program </li></ul>Convert your content to audio
  10. 10. <ul><li>Post entire article. </li></ul><ul><li>Or just send part of it, with link to the full text at your website </li></ul>Publish in your e-newsletter
  11. 11. <ul><li>Post text </li></ul><ul><li>Embed audio, video or slideshow content </li></ul><ul><li>Each blog post is indexed as a separate page in search engines </li></ul><ul><li>Get your content syndicated </li></ul>Blog it
  12. 12. <ul><li>Repurpose the same content for: </li></ul><ul><ul><ul><li>Article </li></ul></ul></ul><ul><ul><ul><li>Live presentation </li></ul></ul></ul><ul><ul><ul><li>Video </li></ul></ul></ul><ul><ul><ul><li>Online slide show </li></ul></ul></ul><ul><ul><ul><li>Podcast </li></ul></ul></ul><ul><ul><ul><li>Newsletter </li></ul></ul></ul><ul><ul><ul><li>Blog </li></ul></ul></ul>Include your name, website and contact information on everything you produce . Summary
  13. 13. Thanks for your interest! Pauline Wallin, Ph.D. MarketWithAuthority.com Music by Family Groove Company Download this slideshow lesson, plus the transcript and audio mp3 file. Just 7 bucks. Click here .

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