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7 Ways To Repurpose Content
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7 Ways To Repurpose Content

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Expand your marketing reach. Re-use the same content in different modalities, for different audiences.

Expand your marketing reach. Re-use the same content in different modalities, for different audiences.

Published in: Business, Technology

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  • 1. Seven Ways to Repurpose Your Content: Reach more audiences, get more visibility By: Pauline Wallin, Ph.D. MarketWithAuthority.com
  • 2. Albert Ellis Stephen Covey Suze Orman Take a simple concept and present it in different ways. Phil McGraw
  • 3. He made a career of reusing content “ I don’t need new jokes. . . “ Henny Youngman
  • 4.
      • Article
      • Live presentation
      • Video
      • Online slide show
      • Podcast
      • Newsletter
      • Blog
    7 Ways to Repurpose Content
  • 5.
    • 500 - 700 words
    • Use headings, sub-headings, bullet points
    • Post on your website
    • Submit to article banks:
          • ezinearticles.com
          • goarticles.com
          • selfgrowth.com
    Write a brief Article
  • 6.
    • Use content from your article and add:
    • Examples
    • Anecdotes
    • Comments
    • Handout
    Give a live presentation
  • 7.
    • Upload to
    • Youtube (10 min. or less)
    • Upload to Google video (more than 10 minutes)
    • Burn to DVD
    Record a video
  • 8. Upload to Slideshare.net
    • Create a slideshow in OpenOffice Powerpoint, or Keynote
    • Get free images at Microsoft gallery or 1clipart.com
    Put content into a slideshow
  • 9.
    • Read your article into a microphone. Use free Audacity program to record.
    • Create podcast - on your own, or via service like AudioAcrobat
    • Create a blogtalkradio program
    Convert your content to audio
  • 10.
    • Post entire article.
    • Or just send part of it, with link to the full text at your website
    Publish in your e-newsletter
  • 11.
    • Post text
    • Embed audio, video or slideshow content
    • Each blog post is indexed as a separate page in search engines
    • Get your content syndicated
    Blog it
  • 12.
    • Repurpose the same content for:
        • Article
        • Live presentation
        • Video
        • Online slide show
        • Podcast
        • Newsletter
        • Blog
    Include your name, website and contact information on everything you produce . Summary
  • 13. Thanks for your interest! Pauline Wallin, Ph.D. MarketWithAuthority.com Music by Family Groove Company Download this slideshow lesson, plus the transcript and audio mp3 file. Just 7 bucks. Click here .