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New world of Web Promotion (SMO/SEO)Presentation Transcript
The New World of Web Promotion Experience the Web in a New Way!
What comes to our mind when we think of search engine promotion? Getting a good ranking in a search engine.
But this isn’t easy! Search engines are getting smarter & intelligent everyday
So how do you achieve your goals? On page optimization is one of the very first step of SEO Off Page Optimization SMO Advanced/Technical Techniques (HTML, CSS, Java Optimization)
on-page optimization techniques Title Optimization Meta Description HTML Tags Keywords Link Optimization Image Optimization URLS Content Sitemaps Interconnectivity
Title-the most important website optimization element. Should be short but descriptive enough for your visitors to identify you and your business. Target you title with the main keyphrase with which you are targeting your page. Use Specific keywords in your title you want to rank with. Your title should be appealing that it compels clicking.
Don’t ignoreMeta Description Include your Selling Point. Tell them what you offer and how you are different. Including some of your keywords will give you some advantage in Google’s relevancy algorithm.
Don’t miss out on impHTML Tags The header tags [h1] [h2] [h3], Bold [strong], Italic [em] etc. Use them appropriately to define the page/post titles or the important sections of your website. The text inside your header tags (e.g. [h1]) is given very high importance by the search engine. ---------------------------------------------------------------------------- Note: Don’t put your navigation, site name, bread crumbs in [h1] [h2] [h3] tags. These tags are to define headlines, so use them appropriately.
Don’t Overstuff with Keywords Maintain the balance between your keywords & your content. Do proper keyword research (some of the tools are SEObook Keyword Suggestion tool, Google Adwords Keyword Tool & Overture Keyword Tool. ) Try to have a moderate keyword density so that it can help the search engine to determine that your page is indeed related & relevant to the keyword that you are targeting.
Don’t Overstuff with Keywords Synonyms & Related Keywords: I personally like to use synonyms instead of having a high keyword density. This helps to make my content sound natural but still helps in SEO. Try long tail keywords as well to rank high
Link Optimization – its imp but still we neglect this. Optimize your internal & external outbound links for search engines. Try using good anchor text when you are linking to other people. A good & clean Internal Link Structure with proper use of anchor text will definitely help. E.g. “Credit Card Application” is a better anchor text compared to “click here”
Image Optimization- Make it easy for the spider Use your relevant keywords as ALT text. always use meaningful file name for your images, use names like “apple-iphone-cover.jpg” instead of meaningless “DSC24045.jpg” Keep image file name same or similar to the ALT text. Whenever you want to link to your image, use the image keywords in your link text. Example: use “view an Apple iPhone”, instead of “Click here to view” as the anchor text.
Some Quick Pointers Avoid Link Farms- Make Navigation Hierarchy Easy Connectyour important sections Define your urlswith right keywords Pay attention to content(unique, useful, fresh and keyword optimized ) Sitemaps, both XML and user facing Avoid Common Mistakes(Duplicate Content, URL Variants of the same page, Duplicate Meta tags, Hidden text & links, Keyword repetition, Mirror Pages)
Off page Optimization Use keywords in link anchor text Obtain links from high ranking publisher sites One way or 3 way linking but no reciprocal links or paid linking Link building (Build quality links with universities/colleges/government/ngo/org) Link from article marketing sites Link from social bookmarking sites, pr sites, video sites, photo sites, blogs, fan pages, free directories, classified sites, profile posting sites etc…
Social Media Strategies Clear defined strategies are required to develop a process for SMO activities / SEO. SMOon site SMO in social space
SMOOn site Integrate RSS feeds from your related blogs, news or fan pages for dynamic content on your site. Generate feed of dynamic content and do feed submissions Add social bookmarking buttons to your pages for sharing on social spaces. Incorporate third-party community functionalities like images and videos. (eg. marble-crafts.com)
SMO in social space Directory Submissions (Site and RSS Feed) Classified & Press Release Submission Article Marketing & Blogging Commenting on Blogs, Forums, Yahoo Answers Video Posting, Sharing and Liking Status updates on social platforms Fan pages (urbanfashiontrends), RSS of blog in Notes in Facebook Profile or fan Pages
SMO in social space Linkedin Group discussions Blog submissions in Networked Blogs, Yulblog.org, BlogCatalog Photo Sharing on Photo Networking Sites (Link Photo Albums on social networks.)(http://picasaweb.google.com/116141579613609996739/MarbleCrafts#) , marble-crafts.comhttp://fashiontrendzguide.blogspot.com/ Bookmark your social profiles on social bookmarking sites
Some common strategies Category Content Optimization + Internal Linking Related Site Article Related Photo Gallery Snapshot Posting of article on Blog & FacebookNotes Snapshot posting of photo gallery on photo sharing sites and back link to photo gallery page
Some common strategies Related Article for Blog and Article Marketing Sites Identify topics from social search engines (socialsearch.com, search.twitter.com, scour.com, yahoo answers, forums)