Internet Marketing
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Choosing the Perfect Online Marketing Strategy for Your Business.

Choosing the Perfect Online Marketing Strategy for Your Business.

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  • 1. INTERNET MARKETINGNet4india
  • 2. CHOOSING THE PERFECT ONLINE MARKETINGSTRATEGY FOR YOUR BUSINESS 4/30/2012 If you have an online business or any business that requires marketing through the internet, then it is absolutely essential to have a proper online marketing strategy. For any marketing to be successful, it is important to have a plan that details your aims and goals along with a strategy that lays out the manner in which you plan to achieve it. It is important to note that this is true for any kind of marketing, including online marketing. You should remember that Net4india http://www.net4.in marketing strategies online will definitely differ from that of conventional marketing, which is why proper attention should be given while choosing the perfect strategy. Free and paid online marketing strategies are both available in abundance today. Choice between both these types would essentially depend on the amount of money or time you are willing to invest in your online marketing. In other words, free strategies do not require money but require a lot of time investment on your part, as you will be doing all the work on your own. On the other hand, paid strategies require monetary investment, given that you will be hiring experts to handle all your online marketing needs. Once you have decided between these two, the next step is to decide on the exact type of online marketing strategy that you require for your business. It is important to remember that internet marketing consists of various factors including social marketing, search engine marketing, content marketing and the like. Last but not least, it is also essential to understand that when you find an online marketing strategy that suits your business needs, stick to it and give it enough time to succeed. Always remember that marketing strategies are not magic wands that deliver results instantaneously. Rather, they require time to get results. 2
  • 3. INTERNET MARKETING 4/30/2012 Internet Marketing also known as web Net4india http://www.net4.in/ marketing, online marketing, webvertising, or e-marketing, is referred to as the marketing (generally promotion) of products or services over the Internet. It focus on and specialize in utilizing the internet to research and locate a product or products to promote that have the potential for the highest level of conversions to promote, then create the maximum amount of exposure that will create the maximum amount of sales revenue with the least amount of resources. 3
  • 4. TYPES OF INTERNET MARKETING 4/30/2012 SEO (Search Engine Optimization) Net4india http://www.net4.in/ SMO / SMM (Social Media Email Marketing Optimization / Marketing) SEM (Search Mobile Advertising Engine Marketing) Others • Referral Marketing • Content Marketing 4 • Display Advertising • Affiliate Marketing
  • 5. ADVANTAGE OF INTERNET MARKETING 4/30/2012 Measurable: Internet marketers can measure Net4india http://www.net4.in/ statistics easily and Inexpensive: the ratio of inexpensively; Also the cost to the reach of the results of campaigns can be target audience is very low. measured and tracked Companies can reach a wide immediately because online audience for a small fraction marketing initiatives usually of traditional advertising require users to click on an budgets. advertisement, to visit a website, and to perform a targeted action. Convenience to the user: Todays consumer wants to research and then purchase, so this medium makes this convenient. 5
  • 6. CHALLENGES 4/30/2012 Net4india http://www.net4.in/ Human Touch: Marketer will not be able to use the x-factor/personal Ethics: Many internet products are touch factor/human touch factor to outright scams or promoted with influence the audience as the deception making it difficult to know marketing is completely based on the what one is buying. advertisement and the information that the advertisement might lead to [websites, blogs and other channels]. 6
  • 7. MEASURES 4/30/2012 Provide Right Information Net4india http://www.net4.in/ Be Build Authority in Social Sphere(write blogs, articles, comment, participate Genuine in groups etc…) Connect with People(create brand/product community on twitter, linkedin, fb and connect one to one, answer your customer queries) 7
  • 8. ADVERTISING INDUSTRY 4/30/2012 In just a few years, online advertising has grown to be worth tens of billions of dollars annually. PricewaterhouseCoopers reported that US$16.9 Net4india http://www.net4.in/ billion was spent on Online marketing in the U.S. in 2006. Several industries have heavily invested in and benefited from internet marketing and online advertising. Some of them were originally brick and mortar businesses such as publishing, music, automotive or gambling, while others have sprung up as purely online businesses, such as digital design and media, blogging, and internet service hosting. 8
  • 9. SEO 4/30/2012Search engine optimization (SEO) is the process of improving the visibility of a website in searchengines "natural," or un-paid ("organic" or "algorithmic"), search results. Meta Optimization Net4india http://www.net4.in/ HTML Optimization CSS Optimization URL Structure & Information Architecture Yslow Download Time Keyword Research Analysis Competitive Analysis in Search Engine Content Analysis & SEO Copywriting Link Building Link Popularity Analysis Link Relevancy Backlinks & Cross Links: Internal & External Links Inbound Marketing: Blogs, Forums, Images, Videos, Articles, Market Reports, Industry Information Commenting Directory Submission 9
  • 10. MEASURING SEO 4/30/2012 Keyword Ranking Net4india http://www.net4.in/ Website Traffic Increase in Traffic per Keyword Increased Revenue/Keyword Increase in Impressions 10
  • 11. SMO 4/30/2012 • Social BookmarkingSocial media • Yahoo Answers Net4india http://www.net4.in/ • Linkedin Groups optimization • Facebook Fanpage/Groups • Myspace • Article Marketing refers to the • Classified Advertising • Press Releases • Comments process of • Forums • Blogs gaining • Twitter • Yelp • RSS Feed Submissionwebsite traffic • Social network aggregation (Ping, Amplify, Friendfeed, Posterous) • Video & Photo Sharing or attention (Youtube, Flickr, Picassa) • PPT & Document Sharing (Slideshare, Youtube, Scribbd, authorstream)through social media sites. 11
  • 12. ADVANTAGES OF SOCIAL MEDIA 4/30/2012 Net4india http://www.net4.in/ Engagement & Loyalty: Social Brand Awareness: networking websites allow Increased individuals to interact with communication for one another and build organizations fosters relationships. Also the personal interaction instill brand awareness and a feeling of loyalty into often, improved followers and potential customer service. customers. 12
  • 13. ADVANTAGES OF SOCIAL MEDIA 4/30/2012 Net4india http://www.net4.in/ Easy Reach: Platform that is easily More Traffic to the accessible to product/company. anyone with internet access. 13
  • 14. ADVANTAGES OF SOCIAL MEDIA 4/30/2012 Net4india http://www.net4.in/ Cost Effective Social Platform: Social Connectivity with media serves as a Mobile: Since cell phones relatively inexpensive are connected to social networking sites, means platform for products and companies can organizations to constantly remind and update implement marketing followers about their capabilities, uses, importance, campaigns. etc. 14
  • 15. ADVANTAGES OF SOCIAL MEDIA 4/30/2012 Net4india http://www.net4.in/ Freedom of Product Expression: Social Promotion: Social media allows anyone and everyone to express and networking sites and share an opinion or idea blogs allow individual somewhere along the followers to “retweet” business’s path to market. Thus the engagement or “repost” comments process is then fundamental made by the product to successful social media being promoted. marketing. 15
  • 16. SMM 4/30/2012 Net4india http://www.net4.in/ Facebook Linkedin Ads Ads Article Marketing Hubpages Sites Ads 16
  • 17. SEM 4/30/2012 Search engine • Pay per click search Net4india http://www.net4.in/ marketing (SEM) ads involves the promotion • Cost per impressions of websites byincreasing their visibility • Contextualin search engine results Advertisingpages (SERPs) through • Directory optimization (both on- Submissions page and off-page) as • RSS Feed well as through Submission advertising (paid placements, contextual • SEO advertising, and paid • SMM inclusions). 17
  • 18. INDUSTRY RESEARCH 4/30/2012 Organic Clicks vs Paid Clicks Net4india http://www.net4.in/ Search Engine % Organic % PPC Listing Listing Click Click Through Through Google 72% 28% Yahoo 61% 39% MSN 29% 71% AOL 50% 50% Average 61% 40% 18
  • 19. B2B CONTENTMARKETING 4/30/2012 Articles (onsite or article marketing sites.) Net4india http://www.net4.in/ Top3 Content Social Media Marketing (stumbleupon, digg, fb, Twitter delicious, google+, etc.)Strategies/Usage Blogs (On site or blogging sites) 19
  • 20. SEM METHODS AND METRICS 4/30/2012 Net4india http://www.net4.in/ Back end Website tools, includin Keyword saturation g Webresearch and Whois tools and analytic tools analysis popularity and HTML validators 20
  • 21. SEM ROI ANALYSIS 4/30/2012 Goals of the Website • To generate leads Net4india http://www.net4.in/ • Brand Awareness • Inform/Persuade the Public • Increase market exposure • Generate Sales 21
  • 22. SEM ROI SUCCESS 4/30/2012 • On an average 25% of all leads convert@$1000/year, so the value of lead is 0.25x$1000=$250/lead Net4india http://www.net4.in/ For Lead Conversion: • On an average 1% of viewers convert to customers@$1000/year, so the For value is .01x1000=$10/personVisibility/Awareness: viewing ad online. 22
  • 23. HOW TO MEASURE SEM ROI 4/30/2012 Visitor landing on a targeted page. Net4india http://www.net4.in/ Source from where visitor came Conversion rate Source of conversions: from which target ad source the conversion happened and then plan marketing plan accordingly. No. of clicks 23
  • 24. OTHERS 4/30/2012 Net4india http://www.net4.in/ Display Affiliate Email Mobile ORM RetargetingAdvertising Marketing Marketing Advertising Contextual Brand Advertising Management Behavioral Reputation Targeting Management Rich Media Ads Banner Ads 24
  • 25. OFFLINE/TRADITIONAL ADVERTISINGSTRATEGIES 4/30/2012 Direct marketing using sales letters, brochures, postcards, flyers, etc. Advertising-Print media, directories, billboards, yellow Net4india http://www.net4.in/ pages, radio, TV Training programs-Seminars that you give to increase awareness Write articles for magazines, your local newspaper, and other publications read by your industry. Doing this will help you to become known as an expert Publicity/press releases Referral programs Co-marketing with businesses that share your target market 25 Barter
  • 26. INTERNET MARKETING 4/30/2012 By Pallavi Vyas May-Jul 2012 Net4india http://www.net4.in/ pallavi.v@net4.com 9711001695 Connect Socially https://www.facebook.com/socialmediabuzz http://pvyasonlinebuzzz.blogspot.in/ http://www.slideshare.net/pvyasbuzz 26