Guerrilla Usability
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Guerrilla Usability

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"Guerrilla usability is the unconventional process to improve conversion in which flexible companies use agile tactics in the form of lean and mean tests to combat larger and less agile companies."

"Guerrilla usability is the unconventional process to improve conversion in which flexible companies use agile tactics in the form of lean and mean tests to combat larger and less agile companies."

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  • Full Name Full Name Comment goes here.
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  • can you please make it downloadable as .PPT? please?
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  • Thanks wricke. Fixed :)
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  • You may want to check your spelling: guerrilla is correct
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  • love it :)

    most old fashioned companies i come accross wont pay for anything you can scientifically proof on a level far beyond their basic understanding of the topic. the quick and dirty guerilla approach offers a nice opportunity to get the foot in the door with such prove of concept for yet uncharted potential.

    and it also does not colide any future, more sophisticated improvements.
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Guerrilla Usability Guerrilla Usability Presentation Transcript

  • Guerilla Usability agile strategy & tactics
  • usability?
  • user experience View slide
  • Findable Desirable Accessible Valuable Credible Usable View slide
  • user experience
  • Good design is problem solving Jeffrey Veen
  • user centered design
  • Analysis Design Evaluation Implementation 1 2 3 4
  • 1. Analyze
  • 2. Design
  • 3. Evaluate
  • 4. Implement
  • Analysis Design Evaluation Implementation 1 2 3 4
  • 3. Evaluate
  • Usability lab CC http://www. ickr.com/photos/yandle/3231980616/
  • Eyetracking CC http://www. ickr.com/photos/jason-morrison/1955282272/
  • Focus groups CC http://www. ickr.com/photos/twschulz/1598096681/
  • ‘Scienti c’ vs ‘Real world’
  • Analysis & Evaluation in the ‘Scienti c World’
  • Do you test or experiment?
  • Formal (research)
  • n
  • Validity
  • Insert important, but boring stuff here
  • Scienti c Proof
  • Analysis & Evaluation in the ‘Real World’
  • !"#$$%&'% -(%!#(%( ()*%+#, ,#,%31,3.*.*6,% 4)3%53#+% +.!/-, !$)!/#0$%12%+. ,3.2-!*
  • most companies don’t test at all
  • Why not?
  • $
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  • Time CC http://www. ickr.com/photos/zoutedrop/2317065892/
  • We should all know better.
  • Analysis Design Evaluation Implementation 1 2 3 4
  • Analysis & Evaluation in the ‘Real World’
  • Guerrilla warfare is the unconventional warfare and combat in which a small group of combatants use mobile tactics in the form of ambushes and raids to combat a larger and less mobile formal army.
  • Guerrilla warfare is the unconventional warfare and combat in which a small group of combatants use mobile tactics in the form of ambushes and raids to combat a larger and less mobile formal army.
  • Now it’s getting interesting?
  • Pick someone from the street.
  • CC http://www. ickr.com/photos/swissrolli/2388991355/
  • Basic, simple tasks.
  • Observe and/or Record
  • Clearleft presents Silverback allows anyone to perform usability testing with little or no budget. The best part is that it comes ready-to- use right out of the box. There are no configuration files or settings — it just works. so says The Carsonified Blog | Next testimonial » Spontaneous, unobtrusive usability testing software for designers and developers. Capture screen activity Video the participant’s reactions Record the participant’s voice Add chapter markers on the fly Control recording with the remote Export to Quicktime Silverback requires Mac OS X (10.4 or 10.5)
  • How many participants?
  • Remote usability
  • affordable online tools
  • Behavior vs Attitude
  • What do your users do?
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  • Home Pricing Features Buzz Learn Partners About Contact Sign in | Blog Web Analytics Revolution See every mouse movement and every click Increase revenues and improve site usability In-Page Web Analytics Reveal the mystery of what visitors are doing inside your webpage. Try our advanced capabilities: Watch Movies of your visitors' browsing sessions to analyze their behavior Scrolling Heatmaps show where visitors look and how far down they scroll Link Analytics shows every interaction, hover, hesitation time, and much more Form Analytics reveals problem fields in online forms that cause visitors to leave We will show you how to: Optimize landing pages Maximize conversions of online forms Minimize shopping cart abandonment Simplify web usability testing New Release: Form Analytics for Optimizing Online Forms Since ClickTale is a hosted service there is no software to install and setup takes just a few minutes. Discover how visitors interact with your online forms: what they type, how long they take, which fields they skip, where they get Sign up today at no risk with our 30 day money back stuck, and why they leave. guarantee. > more
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  • Home What Is Loop11? Demonstration Register for private beta Understanding User Behaviour Notify me for beta release Loop11 is a web-based user-experience testing tool, allowing companies to conduct online, unmoderated user testing on any kind of digital interface. Loop11 is not a Register survey or web analytics tool, but a user experience tool… helping you to understand user behaviour. Username Learn more » Password Invaluable Usability Insights in 3 Easy Steps Sign in Websites tested by Loop 11 Online Qualities You'll Quickly Connect With 100% online tool to cost-effectively measure user experience Real-time results to track task completion rates, number of clicks, time on task, satisfaction…and more. Test with any interface that can be displayed in html (websites, intranets, mobile
  • What do your users think?
  • HOME REQUEST FEEDBACK FAQ BLOG CONTACT Simple, Cheap Usability Testing for Your Website. Start a usability test for your web project in two minutes . Submit questions about your site and receive ten responses from our reviewers. The cost is $10 . Follow these easy steps: 1. Request Feedback 2. Make Payment 3. See Results! "Feedback Army is very useful; I've had one client who ignored our professional opinion/advice for over 6 months who agreed to changes within hours of seeing independent feedback." G. Roberts SEO & Online Marketing Specialist
  • Feedback Analytics Welcome, Guest | Sign In Home | Services | Solutions | Company | Blog | Help | Customer Login Feedback Form Analytics Solutions " Kampyle combines the ease-of-use, feature-rich tool B&H Photo-Video needs... " Feedback Form Analytics for Websites Kampyle for Website is a powerful on-demand solution to collect, analyze and Henry Posner | B&H Photo-Video manage your website visitors' feedback. Discover how Kampyle lets you leverage valuable customer feedback to: New to Kampyle Increase conversion rates Live Support Reduce customer attrition View Demo Improve customer satisfaction and loyalty Contact Sales Support Forum It's quick and easy to set up. In just a few minutes, your customized feedback form will be ready. Learn More about the benefits of Kampyle for Website
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  • LOGIN SIGN UP FEATURES SUPPORT Collect feedback the easy way 1 Get feedback on any wireframe, mockup or webpage in a blink 3 Participants just point & click to share their opinion with markers and notes Clear visualizations to analyze your feedback Usability feedback in every stage of your design proces Available in 15 languages, any other on request 2 More than 1200 webpages have already been tested and Sign up for free improved with Usabilla. Do you know what your users Start a test right away think? Usability testing in 5 minutes Create a test Select your pages Select questions Invite your users Analyze feedback Start with creating a new test. Select the pages or images you want Select predefined questions for your Invite your users to participate and We visualize your feedback and offer to show your users. pages or define your own. share their opinion. valuable statistics. Who is using Usabilla? Usability experts, user experience designers, marketeers, webdevelopers, and graphic designers from all over the
  • Guerrilla usability is the unconventional design process in which exible companies use agile tactics in the form of lean and mean tests to combat larger and less agile companies.
  • paul@usabilla.com twitter.com/pveugen