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Guerilla Usability
   agile strategy & tactics
usability?
user experience
Findable     Desirable          Accessible




      Valuable            Credible




                 Usable
user experience
Good design is
problem solving


                  Jeffrey Veen
user centered design
Analysis       Design       Evaluation       Implementation
1              2            3                4
1. Analyze
2. Design
3. Evaluate
4. Implement
Analysis       Design       Evaluation       Implementation
1              2            3                4
3. Evaluate
Usability lab
CC http://www. ickr.com/photos/yandle/3231980616/
Eyetracking
CC http://www. ickr.com/photos/jason-morrison/1955282272/
Focus groups
CC http://www. ickr.com/photos/twschulz/1598096681/
‘Scienti c’ vs ‘Real world’
Analysis & Evaluation
in the ‘Scienti c World’
Do you test or experiment?
Formal (research)
n
Validity
Insert important,
but boring stuff here
Scienti c Proof
Analysis & Evaluation
 in the ‘Real World’
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most companies
don’t test at all
Why not?
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Time
CC http://www. ickr.com/photos/zoutedrop/2317065892/
We should all know better.
Analysis       Design       Evaluation       Implementation
1              2            3                4
Analysis & Evaluation
 in the ‘Real World’
Guerrilla warfare is the
unconventional warfare and combat in
which a small group of combatants use
mobile tactics in the ...
Guerrilla warfare is the unconventional
warfare and combat in which a small group of
  combatants use mobile tactics in th...
Now it’s getting interesting?
Pick someone from the street.
CC http://www. ickr.com/photos/swissrolli/2388991355/
Basic, simple tasks.
Observe and/or Record
Clearleft presents
Silverback allows anyone to perform usability testing with
little or no budget. The best part is that i...
How many participants?
Remote usability
affordable online tools
Behavior vs Attitude
What do your users do?
US English                                            Search




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                                                                           ...
Guerrilla usability is the
unconventional design process
in which exible companies use agile tactics in
 the form of lean ...
paul@usabilla.com
twitter.com/pveugen
Guerrilla Usability
Guerrilla Usability
Guerrilla Usability
Guerrilla Usability
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Guerrilla Usability

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"Guerrilla usability is the unconventional process to improve conversion in which flexible companies use agile tactics in the form of lean and mean tests to combat larger and less agile companies."

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Transcript of "Guerrilla Usability"

  1. 1. Guerilla Usability agile strategy & tactics
  2. 2. usability?
  3. 3. user experience
  4. 4. Findable Desirable Accessible Valuable Credible Usable
  5. 5. user experience
  6. 6. Good design is problem solving Jeffrey Veen
  7. 7. user centered design
  8. 8. Analysis Design Evaluation Implementation 1 2 3 4
  9. 9. 1. Analyze
  10. 10. 2. Design
  11. 11. 3. Evaluate
  12. 12. 4. Implement
  13. 13. Analysis Design Evaluation Implementation 1 2 3 4
  14. 14. 3. Evaluate
  15. 15. Usability lab CC http://www. ickr.com/photos/yandle/3231980616/
  16. 16. Eyetracking CC http://www. ickr.com/photos/jason-morrison/1955282272/
  17. 17. Focus groups CC http://www. ickr.com/photos/twschulz/1598096681/
  18. 18. ‘Scienti c’ vs ‘Real world’
  19. 19. Analysis & Evaluation in the ‘Scienti c World’
  20. 20. Do you test or experiment?
  21. 21. Formal (research)
  22. 22. n
  23. 23. Validity
  24. 24. Insert important, but boring stuff here
  25. 25. Scienti c Proof
  26. 26. Analysis & Evaluation in the ‘Real World’
  27. 27. !"#$$%&'% -(%!#(%( ()*%+#, ,#,%31,3.*.*6,% 4)3%53#+% +.!/-, !$)!/#0$%12%+. ,3.2-!*
  28. 28. most companies don’t test at all
  29. 29. Why not?
  30. 30. $
  31. 31. $$$$$$$$$$$$$$$$$$$$$$$$$ $$$$$$$$$$$$$$$$$$$$$$$$$ $$$$$$$$$$$$$$$$$$$$$$$$$ $$$$$$$$$$$$$$$$$$$$$$$$$ $$$$$$$$$$$$$$$$$$$$$$$$$
  32. 32. Time CC http://www. ickr.com/photos/zoutedrop/2317065892/
  33. 33. We should all know better.
  34. 34. Analysis Design Evaluation Implementation 1 2 3 4
  35. 35. Analysis & Evaluation in the ‘Real World’
  36. 36. Guerrilla warfare is the unconventional warfare and combat in which a small group of combatants use mobile tactics in the form of ambushes and raids to combat a larger and less mobile formal army.
  37. 37. Guerrilla warfare is the unconventional warfare and combat in which a small group of combatants use mobile tactics in the form of ambushes and raids to combat a larger and less mobile formal army.
  38. 38. Now it’s getting interesting?
  39. 39. Pick someone from the street.
  40. 40. CC http://www. ickr.com/photos/swissrolli/2388991355/
  41. 41. Basic, simple tasks.
  42. 42. Observe and/or Record
  43. 43. Clearleft presents Silverback allows anyone to perform usability testing with little or no budget. The best part is that it comes ready-to- use right out of the box. There are no configuration files or settings — it just works. so says The Carsonified Blog | Next testimonial » Spontaneous, unobtrusive usability testing software for designers and developers. Capture screen activity Video the participant’s reactions Record the participant’s voice Add chapter markers on the fly Control recording with the remote Export to Quicktime Silverback requires Mac OS X (10.4 or 10.5)
  44. 44. How many participants?
  45. 45. Remote usability
  46. 46. affordable online tools
  47. 47. Behavior vs Attitude
  48. 48. What do your users do?
  49. 49. US English Search HOME PRODUCT SUPPORT EDUCATION PARTNERS BLOG Enterprise-class web analytics made smarter, friendlier and free. Access Analytics Google Analytics is the enterprise-class web analytics solution that gives you rich insights New to Google Analytics? into your website traffic and marketing effectiveness. Powerful, flexible and easy-to-use Sign Up Now features now let you see and analyze your traffic data in an entirely new way. With Google Analytics, you're more prepared to write better-targeted ads, strengthen your marketing initiatives and create higher converting websites. ADVANCED CUSTOM REPORTING MOTION CHARTS SEGMENTATION Use the drag and drop Uncover insights using an Isolate and analyze subsets interface to see information interactive multi- of your traffic with a fast exactly the way you want to dimensional analysis tool. interactive segment builder. see it. VIEW ALL FEATURES PRODUCT TOUR GOOGLE ANALYTICS BLOG RESEARCH INSIGHTS Rapid Fire Web Analytics Q and A Read a commissioned study conducted with Avinash and Nick - 10/15/2009 by Forrester Research, Inc., "Appraising Your Investment in Enterprise Web Batter up! eMetrics DC, October 19- Analytics." 23 - 10/8/2009 Appraising Your Investment in Enterprise Web Analytics - 10/5/2009 Analytics training coming to NYC, Watch this brief tour to learn how Google Chicago, Berkeley, Seattle, Phoenix, Analytics can help you buy the right and Charlotte! - 10/2/2009 keywords, target your best markets, and Google Analytics Blog Feed engage and convert more customers. OUR CUSTOMERS
  50. 50. Help | Contact Get the details on View a full summary See what's hot and each individual element of raw click data what's not on your site Want more ad revenue Care what visitors do Need to make improvements Like things that are easy Don’t sweat it, it’s simple to install. HOME | LOGIN | HELP | CONTACT US | PRIVACY POLICY | TERMS OF USE top of page © 2008 -2008 Crazy Egg, Inc. All rights reserved
  51. 51. Home Pricing Features Buzz Learn Partners About Contact Sign in | Blog Web Analytics Revolution See every mouse movement and every click Increase revenues and improve site usability In-Page Web Analytics Reveal the mystery of what visitors are doing inside your webpage. Try our advanced capabilities: Watch Movies of your visitors' browsing sessions to analyze their behavior Scrolling Heatmaps show where visitors look and how far down they scroll Link Analytics shows every interaction, hover, hesitation time, and much more Form Analytics reveals problem fields in online forms that cause visitors to leave We will show you how to: Optimize landing pages Maximize conversions of online forms Minimize shopping cart abandonment Simplify web usability testing New Release: Form Analytics for Optimizing Online Forms Since ClickTale is a hosted service there is no software to install and setup takes just a few minutes. Discover how visitors interact with your online forms: what they type, how long they take, which fields they skip, where they get Sign up today at no risk with our 30 day money back stuck, and why they leave. guarantee. > more
  52. 52. Sign up for free | Log in Usability testing has never been this easy. Watch videos of your real users. See every mouse movement and click. Install in seconds with one line of code. Increase conversions on landing pages. Try the demo. What they’re saying: Now there’s a cost-effective means of seeing how usable your pages are: Userfly, a simple way to test your site’s usability for free — with one line of code. I think Userfly is a service that cannot be ignored. It’s a new way of getting data on your visitors’ browsing patterns — data that isn’t biased or subjective; data which shows the real thing — the real actions of your users. Userfly could certainly evolve into a must-use service for web developers.
  53. 53. Home What Is Loop11? Demonstration Register for private beta Understanding User Behaviour Notify me for beta release Loop11 is a web-based user-experience testing tool, allowing companies to conduct online, unmoderated user testing on any kind of digital interface. Loop11 is not a Register survey or web analytics tool, but a user experience tool… helping you to understand user behaviour. Username Learn more » Password Invaluable Usability Insights in 3 Easy Steps Sign in Websites tested by Loop 11 Online Qualities You'll Quickly Connect With 100% online tool to cost-effectively measure user experience Real-time results to track task completion rates, number of clicks, time on task, satisfaction…and more. Test with any interface that can be displayed in html (websites, intranets, mobile
  54. 54. What do your users think?
  55. 55. HOME REQUEST FEEDBACK FAQ BLOG CONTACT Simple, Cheap Usability Testing for Your Website. Start a usability test for your web project in two minutes . Submit questions about your site and receive ten responses from our reviewers. The cost is $10 . Follow these easy steps: 1. Request Feedback 2. Make Payment 3. See Results! "Feedback Army is very useful; I've had one client who ignored our professional opinion/advice for over 6 months who agreed to changes within hours of seeing independent feedback." G. Roberts SEO & Online Marketing Specialist
  56. 56. Feedback Analytics Welcome, Guest | Sign In Home | Services | Solutions | Company | Blog | Help | Customer Login Feedback Form Analytics Solutions " Kampyle combines the ease-of-use, feature-rich tool B&H Photo-Video needs... " Feedback Form Analytics for Websites Kampyle for Website is a powerful on-demand solution to collect, analyze and Henry Posner | B&H Photo-Video manage your website visitors' feedback. Discover how Kampyle lets you leverage valuable customer feedback to: New to Kampyle Increase conversion rates Live Support Reduce customer attrition View Demo Improve customer satisfaction and loyalty Contact Sales Support Forum It's quick and easy to set up. In just a few minutes, your customized feedback form will be ready. Learn More about the benefits of Kampyle for Website
  57. 57. Home Create Survey My Surveys Address Book Join Now for Free Need Help? Already a Member? The simple way to create surveys. Join Now for Free! Member Login Intelligent survey software for primates of all species. SurveyMonkey has a single purpose: to enable anyone to create professional online surveys quickly and easily. Find out what everyone is talking about... Want to Join? Join Now for Free! Design Your Survey Learn More... Feature Highlights Video Tutorials 10 Reasons Why Powerful Survey Designer Complete Creative Control Pricing Using just your web browser, create your survey with our intuitive You can change the color, size, and style of any element in your survey editor. Select from over a dozen types of questions (multiple survey. Upload your own logo, and save custom themes to use on all Testimonials choice, rating scales, drop-down menus, and more...). Powerful your surveys. There are never any advertisements, so your surveys options allow you to require answers to any question, control the flow will always have a clean and professional appearance. Company Info with custom skip logic, and even randomize answer choices to eliminate bias. View Example Survey We Want You! Are we missing a feature you've always wanted? Join Collect Responses our team and help us build it! We have a number of openings, both in the Bay Area and our Portland location. View Job Openings Caffeinated Monkeys...
  58. 58. $%71'%1'60'0)7%$()0 7# +%4-5*# 315%1*# 8+(9%5%),# )*+)# ):()# :*5-+# ,38# %2*1)%;,# ):*# 43+) -034%1*1)#*5*4*1)+#3;#,380#8+*0#%1)*0;(&*+" 60*()*#(#)*+) -(.$'/0))'#12'$3+)0'43%!&5 < ! ? . @ 2*+%>1*0+#:(--, <"#=-53(2#(1#%4(>*#)3#)*+) Choose File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
  59. 59. LOGIN SIGN UP FEATURES SUPPORT Collect feedback the easy way 1 Get feedback on any wireframe, mockup or webpage in a blink 3 Participants just point & click to share their opinion with markers and notes Clear visualizations to analyze your feedback Usability feedback in every stage of your design proces Available in 15 languages, any other on request 2 More than 1200 webpages have already been tested and Sign up for free improved with Usabilla. Do you know what your users Start a test right away think? Usability testing in 5 minutes Create a test Select your pages Select questions Invite your users Analyze feedback Start with creating a new test. Select the pages or images you want Select predefined questions for your Invite your users to participate and We visualize your feedback and offer to show your users. pages or define your own. share their opinion. valuable statistics. Who is using Usabilla? Usability experts, user experience designers, marketeers, webdevelopers, and graphic designers from all over the
  60. 60. Guerrilla usability is the unconventional design process in which exible companies use agile tactics in the form of lean and mean tests to combat larger and less agile companies.
  61. 61. paul@usabilla.com twitter.com/pveugen
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