Guerrilla Usability

Guerilla Usability agile strategy & tactics

usability?

user experience

Findable Desirable Accessible Valuable Credible Usable

user experience

Good design is problem solving Jeﬀrey Veen

user centered design

Analysis Design Evaluation Implementation 1 2 3 4

1. Analyze

2. Design

3. Evaluate

4. Implement

3. Evaluate

Usability lab CC http://www. ickr.com/photos/yandle/3231980616/

Eyetracking CC http://www. ickr.com/photos/jason-morrison/1955282272/

Focus groups CC http://www. ickr.com/photos/twschulz/1598096681/

‘Scienti c’ vs ‘Real world’

Analysis & Evaluation in the ‘Scienti c World’

Do you test or experiment?

Formal (research)

Validity

Insert important, but boring stuﬀ here

Scienti c Proof

Analysis & Evaluation in the ‘Real World’

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most companies don’t test at all

Why not?

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Time CC http://www. ickr.com/photos/zoutedrop/2317065892/

We should all know better.

Analysis & Evaluation in the ‘Real World’

Guerrilla warfare is the unconventional warfare and combat in which a small group of combatants use mobile tactics in the form of ambushes and raids to combat a larger and less mobile formal army.

Now it’s getting interesting?

Pick someone from the street.

CC http://www. ickr.com/photos/swissrolli/2388991355/

Basic, simple tasks.

Observe and/or Record

Clearleft presents Silverback allows anyone to perform usability testing with little or no budget. The best part is that it comes ready-to- use right out of the box. There are no configuration files or settings — it just works. so says The Carsonified Blog | Next testimonial » Spontaneous, unobtrusive usability testing software for designers and developers. Capture screen activity Video the participant’s reactions Record the participant’s voice Add chapter markers on the fly Control recording with the remote Export to Quicktime Silverback requires Mac OS X (10.4 or 10.5)

How many participants?

Remote usability

aﬀordable online tools

Behavior vs Attitude

What do your users do?

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What do your users think?

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Guerrilla usability is the unconventional design process in which exible companies use agile tactics in the form of lean and mean tests to combat larger and less agile companies.

paul@usabilla.com twitter.com/pveugen

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Guerrilla Usability

by Paul Veugen on Oct 18, 2009

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Guerrilla Usability — Presentation Transcript