Guerrilla Usability
by Paul Veugen on Oct 18, 2009
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"Guerrilla usability is the unconventional process to improve conversion in which flexible companies use agile tactics in the form of lean and mean tests to combat larger and less agile companies."
"Guerrilla usability is the unconventional process to improve conversion in which flexible companies use agile tactics in the form of lean and mean tests to combat larger and less agile companies."
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most old fashioned companies i come accross wont pay for anything you can scientifically proof on a level far beyond their basic understanding of the topic. the quick and dirty guerilla approach offers a nice opportunity to get the foot in the door with such prove of concept for yet uncharted potential.
and it also does not colide any future, more sophisticated improvements. 2 years ago Reply