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Quantifying User Experience (UX)
 

Quantifying User Experience (UX)

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Presentation about measuring the user experience and remote usability testing at UX Israel, December 21th 2010.

Presentation about measuring the user experience and remote usability testing at UX Israel, December 21th 2010.

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    Quantifying User Experience (UX) Quantifying User Experience (UX) Presentation Transcript

    • Quantifying UX The lab versus the real world
    • How did I end up here?
    • 2003-2010 Tilburg UniversityDesign of Business Communication
    • 2000-2010Design, communication, research, and consulting
    • 2009-now cc adactio
    • !"#$%&#"$!()%#*+,+!-
    • ‘Plus-minus method for text evaluation’
    • + -
    • </commercial>
    • eighties
    • Observing users.
    • Pen & paper
    • Stopwatch.
    • Nothing changed?
    • How do we observe behavior?
    • 1995 Web ‘analytics’
    • 2005 Google Analytics
    • 2007 Clicktale, CrazyEgg, Kampyle
    • 2009 Remote Usability Year
    • 2009 UserTesting
    • 2009 FeedbackArmy
    • 2009 UserZoom
    • 2009 OpenHallway
    • 2009 Userfly
    • 2009 OptimalSort
    • 2009 ChalkMark
    • 2009 Treejack
    • 2009 Userlytics
    • 2009 Loop11
    • 2009 Websort
    • 2009 Ethnio
    • 2009 TrymyUI
    • 2009 Usabilla
    • More?Great overview: http://remoteusability.com
    • Qualitative ConceptualConcrete Quantitative
    • Qualitative UserTesting TryMyUI Userlytics OpenHallway ConceptualConcrete Kampyle Usabilla Loop11 Websort Userfly Treejack Optimalsort Chalkmark Clicktale CrazyEgg Google Analytics Quantitative
    • Source: Nate Bolt, Bolt | Peters / Ethnio - http://boltpeters.com
    • Source: Nate Bolt, Bolt | Peters / Ethnio - http://boltpeters.com
    • Behavior vs Attitude
    • Behavior vs Attitude
    • Behavior vs AttitudeSource: the narrow minded usability consultant.
    • Usabilityeffectiveness efficiency
    • Usabilityeffectiveness efficiency satisfaction
    • behavior = objectiveeffectiveness efficiency satisfaction
    • behavior = objective attitude = subjectiveeffectiveness efficiency satisfaction
    • User ExperienceFindable Desirable Accessible Valuable Credible Usable
    • User ExperienceFindable Desirable Accessible Valuable Credible Usable
    • ‘self reported data’ hoaxSome background: http://www.creative-wisdom.com/teaching/WBI/memory.shtml
    • Soft data
    • Hard data
    • Behavior: Conversion rates, task performance, time onHardcore task, bounce rate, error rates, click-through rate, shares, bookmarks, etc
    • Attitude: Satisfaction, ratings, credibility, sentiment analysis, feedback, trust,Shell like / dislike, etcSoft
    • So, what’s next?
    • Booming.
    • Build your toolbox.
    • Mobile?
    • Commercial breakThe most touch friendly survey !"#$%&#"$!()%#*+,+!-
    • Data.
    • Data.
    • Data.
    • Dashboards
    • Thanks for your attention! E-mail: paul@usabilla.com Twitter: @pveugen Website: usabilla.comPaul VeugenUsabilla.com !"#$%&#"$!()%#*+,+!-