The repurposing of archive content: PokuMOn project Laurence Hauttekeete Tom Evens  Erik Mannens  IFTA conference 2010, Be...
Keywords  <ul><li>DISCLOSURE </li></ul>DIGITISATION METADATA RIGHTS MANAGEMENT
Goals PokuMOn  <ul><li>Optimalisation/adaptation of multimedia datastreams  </li></ul><ul><li>Definition of a generic meta...
Analysis 1: interviews Qualitative interviews with people entrusted with archiving  State-of-the-art Environmental scan
Main results analysis 1 <ul><li>Archiving policy very rudimental  </li></ul><ul><li>Rather invisible for a larger public <...
Analysis 2 <ul><li>“ reinforcing Europe’s cultural diversity by making our heritage and our cultural creations available t...
Research design <ul><li>VOD market pilot  (May-August 2008) </li></ul><ul><li>Large-scale delivery of performing arts vide...
Research design
Segmentation forecast (G)
Segmentation forecast (C)
15   Video’s 116 Blush 2663 Total amount transactions  2248  Free transactions 2210 Unique users 415 Transactions which ar...
Conclusions  <ul><li>New forms of distribution, exploitation and consumption of digital heritage </li></ul><ul><li>Success...
<ul><li>Go to  http://www.vti.be/files/Pokumon_web.pdf </li></ul><ul><li>…  and download the free booklet with more result...
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Pokumon Project (Lte) With Intro

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Pokumon Project (Lte) With Intro

  1. 1. The repurposing of archive content: PokuMOn project Laurence Hauttekeete Tom Evens Erik Mannens IFTA conference 2010, Bejing
  2. 2. Keywords <ul><li>DISCLOSURE </li></ul>DIGITISATION METADATA RIGHTS MANAGEMENT
  3. 3. Goals PokuMOn <ul><li>Optimalisation/adaptation of multimedia datastreams </li></ul><ul><li>Definition of a generic metadata exchange model </li></ul><ul><li>Specification of the complex rights issues </li></ul><ul><li>Multimedia recordings dissemination </li></ul><ul><li>tool (audio, video, images, text) </li></ul><ul><li>State-of-the-art archive material </li></ul><ul><li>Economic valorisation via VOD </li></ul>
  4. 4. Analysis 1: interviews Qualitative interviews with people entrusted with archiving State-of-the-art Environmental scan
  5. 5. Main results analysis 1 <ul><li>Archiving policy very rudimental </li></ul><ul><li>Rather invisible for a larger public </li></ul><ul><li>Digitisation: price tag </li></ul><ul><li>Fragmentation concerning metadata </li></ul><ul><li>Fair treatment of intellectual property rights </li></ul><ul><li>Alternative distribution platforms? ? </li></ul>
  6. 6. Analysis 2 <ul><li>“ reinforcing Europe’s cultural diversity by making our heritage and our cultural creations available to a wider number of citizens ” (European Commission, 2005) </li></ul><ul><li>Digital television from pole position </li></ul><ul><ul><li>High quality </li></ul></ul><ul><ul><li>Full length </li></ul></ul>
  7. 7. Research design <ul><li>VOD market pilot (May-August 2008) </li></ul><ul><li>Large-scale delivery of performing arts videos </li></ul><ul><li>Items priced ranging from 0,5 to 2 Euros </li></ul><ul><li>One short teaser offered for free </li></ul><ul><li>Prior-to-launch survey (N = 678 HH) </li></ul><ul><ul><li>Digital cable viewers (ca. 25% of TV HH) </li></ul></ul><ul><ul><li>Method relying on Rogers’ Diffusion of Innovations </li></ul></ul><ul><ul><li>Investigate adoption potential of VOD platform </li></ul></ul>
  8. 8. Research design
  9. 9. Segmentation forecast (G)
  10. 10. Segmentation forecast (C)
  11. 11. 15 Video’s 116 Blush 2663 Total amount transactions 2248 Free transactions 2210 Unique users 415 Transactions which are paid for 3 Sidi Larbi +20.000.000 Total amount of transactions Telenet VOD platform 2008
  12. 12. Conclusions <ul><li>New forms of distribution, exploitation and consumption of digital heritage </li></ul><ul><li>Success, but rather niche </li></ul><ul><li>Doubts about commercial value </li></ul><ul><li>Keep the costs limited </li></ul><ul><li>Copyright problems </li></ul><ul><li>Be aware of technological optimism </li></ul><ul><li>Televison more democratic potential than internet </li></ul>
  13. 13. <ul><li>Go to http://www.vti.be/files/Pokumon_web.pdf </li></ul><ul><li>… and download the free booklet with more results and tips </li></ul>E: laurence.hauttekeete[at]UGent.be E: tom.evens[at]UGent.be E: erik.mannens[at]UGent.be

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