Trendsfactory maart 2011
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Trendsfactory maart 2011

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Cloud Computing voor communicatie en marketing professionals

Cloud Computing voor communicatie en marketing professionals

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Trendsfactory maart 2011 Trendsfactory maart 2011 Presentation Transcript

  • Cloud Computing Voor marketing en communication professionals Peter HJ van Eijk
  • Cloud computing Hype of de toekomst van IT? http://www.sdn.nl/Portals/0/Upload/Images/2011/Website/CloudTag.png
  • Cloud computing In den beginne … View slide
  • Cloud computing IT als een utility http://www.middle-east-pictures.com/middle-east/pictures/Electric-Power.jpg View slide
  • Cloud computing Kenmerken • • • • • Schaalbaar Via Internet ‘Pay as you go’ Shared resource Self service Gartner defines cloud computing as "a style of computing where massively scalable (and elastic) IT-related capabilities are provided 'as a service' to external customers using Internet technologies." Wikipedia: Cloud computing refers to the provision of computational resources on demand via a network. Cloud computing can be compared to the supply of electricity and gas, or the provision of telephone, television and postal services.
  • Cloud computing Voorbeelden Schaalbaar Via Internet ‘Pay as you go’ Shared resource Self service
  • Cloud computing Maar ook social media Schaalbaar Via Internet ‘Pay as you go’ Shared resource Self service http://www.fredcavazza.net/2010/12/14/social-media-landscape-2011/
  • Cloud computing http://upload.wikimedia.org/wikipedia/commons/8/86/Operation_Crossroads_Bake r_(wide).jpg De ene cloud is de andere niet http://commons.wikimedia.org/wiki/File:Foggy_Two_Union_Square_in_Seattle,_Washingt on_02-2005.jpg
  • Cloud computing Software as a Service Platform as a Service Infrastructure as a Service http://infoonsoftwaretesting.blogspot.com/
  • Cloud computing Platform as a Service: Mashups Google Maps + Eigen content = Nieuwe applicatie http://www.stedentrippers.nl/amsterdam/plattegrond.html
  • Cloud computing Platform as a Service: social media http://www.flickr.com/photos/silvertje/3582813518/in/photostream/
  • Cloud computing Profiteren Schaalbaar Via Internet ‘Pay as you go’ Shared resource Self service • Snelheid van uitrol • Snel opschalen en afbouwen • Lage initiele kosten • Weinig kapitaalkosten • Eenvoudige integratie • …
  • Cloud computing Marketing Cloud Services • • • • • • • Business Intelligence Community Content Management Lead Generation Lists and Data Hygiene Marketing Automation Marketing Resource Management • Online Meetings • Online Presentations • Press and Media Relations • Sales Intelligence • Search • Social Media • Web Analytics • Virtual Tradeshows • … http://marketing-cloud.com/index1.php/about/
  • Cloud computing Integratie op de client In november 2010, 30% van web transacties maakte gebruik van een Amazon EC2 object * Source: Gomez 2010
  • Cloud computing Oppassen! • Application ‘sprawl’ – Snel meer applicaties dan je wilt beheren • Gebrek aan architectuur – Is er een overzicht van alle services en koppelingen er tussen? • Business continuity en Disaster recovery, fate sharing en andere risico’s – Meerdere providers – Fate sharing (bootjes advertentie verhaal, google slap) • Kosten – Oneindig schaalbaar kan ook oneindig duur zijn • IT afdeling niet meer nodig? – “als je de IT afdeling niet meer nodig hebt bij cloud computing, heb je de verkeerde IT afdeling”
  • Cloud computing NOC NSF Vancouver Redactie content ‘Social’ content •Actuele content •Lagere kosten
  • Cloud computing Meer weten? • “De Kijk van Van Eijk” (Computable) • @petersgriddle • www.ClubCloudComputing.com – Cursussen en workshops – Cloud Computing business benefits – Cloud Computing Security (CCSK) – In-company workshops – Nieuwsbrief