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Canon CRD Event presentatie
Canon CRD Event presentatie
Canon CRD Event presentatie
Canon CRD Event presentatie
Canon CRD Event presentatie
Canon CRD Event presentatie
Canon CRD Event presentatie
Canon CRD Event presentatie
Canon CRD Event presentatie
Canon CRD Event presentatie
Canon CRD Event presentatie
Canon CRD Event presentatie
Canon CRD Event presentatie
Canon CRD Event presentatie
Canon CRD Event presentatie
Canon CRD Event presentatie
Canon CRD Event presentatie
Canon CRD Event presentatie
Canon CRD Event presentatie
Canon CRD Event presentatie
Canon CRD Event presentatie
Canon CRD Event presentatie
Canon CRD Event presentatie
Canon CRD Event presentatie
Canon CRD Event presentatie
Canon CRD Event presentatie
Canon CRD Event presentatie
Canon CRD Event presentatie
Canon CRD Event presentatie
Canon CRD Event presentatie
Canon CRD Event presentatie
Canon CRD Event presentatie
Canon CRD Event presentatie
Canon CRD Event presentatie
Canon CRD Event presentatie
Canon CRD Event presentatie
Canon CRD Event presentatie
Canon CRD Event presentatie
Canon CRD Event presentatie
Canon CRD Event presentatie
Canon CRD Event presentatie
Canon CRD Event presentatie
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Canon CRD Event presentatie

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Transcript

  • 1. CRD in 2015: printer of producent?
  • 2. CRD = “Corporate Reprographic Departments” “zakelijke document reproductie afdeling”
  • 3. nu en straks
  • 4. Text
  • 5. verschuiving naar digitaal
  • 6. consument bepaalt waar, wanneer en hoe
  • 7. verhalen vertellen
  • 8. personalisatie
  • 9. consument wordt producent
  • 10. locatie gebaseerde diensten
  • 11. social media: groter dan e-mail
  • 12. gevolgen
  • 13. minder print = minder werk?
  • 14. personalisatie = print+
  • 15. digitaal ‘maken’: gebruikers rommelen veel zelf
  • 16. beleving bij klanten
  • 17. digitaal = andere leveranciers
  • 18. "dat kan de repro toch niet"
  • 19. kansen
  • 20. inspelen op behoeftes
  • 21. weten wat er speelt
  • 22. ontwikkelen nieuwe diensten
  • 23. personalisatie
  • 24. print en web
  • 25. printen en mobiel
  • 26. digitale diensten ontwikkelen
  • 27. 'digital print'
  • 28. professionele communicatie vs 'zelf rommelen'
  • 29. conclusie
  • 30. scherm is repro
  • 31. tablet is repro
  • 32. app is repro
  • 33. groot formaat is repro
  • 34. aanpassen aan omstandigheden
  • 35. innoveren
  • 36. help verhalen te vertellen
  • 37. CRD = Crossmedia and Repro Department!
  • 38. Peter van Teeseling crossmediaspecialist.nl T +31 6 81369008 Intern overtuigen? Ik denk graag mee.

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