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Resume - Piet van den Boer
 

Resume - Piet van den Boer

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Ambitious, result driven marketeer with a passion for anything digital.

Ambitious, result driven marketeer with a passion for anything digital.

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    Resume - Piet van den Boer Resume - Piet van den Boer Document Transcript

    • Piet van den Boer – Online Marketer Personal info Phone: 0412880126 Email: pvandenboer@gmail.com Date of birth: 15-11-983 Nationality: Dutch (Australian working holiday visa 417) Driving license: Yes Languages: Dutch (mother tongue) English (fluently) Availability: Immediately Summary Ambitious, result-driven, innovative online marketer with a passion for anything digital. Has led several successful online marketing projects for big Dutch e-commerce companies such as AEGON (insurances) and selexyz (books). Experience in affiliate marketing, social media strategy, webanalytics, search engine marketing (SEO & SEA), website optimization and display advertising. Looking for a job in online marketing, preferably in Sydney. Education University of Twente – Master of Science, Marketing Communications 2007 Avans University of Applied Sciences – Bachelor of Business Economics, Marketing 2005 Skills Strong communication skills | Analytical and pro-active. Usability Search Marketing Gamification Online Strategy Social Media E-commerce Basics HTML CSS Javascript PHP Tools Google Analytics Omn. Sitecatalyst Buzzcapture Wordpress SM2 Twitter Facebook Hootsuite Youtube Slideshare Google Adwords Webmaster tools GetSatisfaction Ning Yammer Google Website optimizer | Visual website optimizer
    • Experience Avans University Breda, NL 03/2013 – 08/2013 (6 months) (link) Avans University of applied sciences is of average size, consistently ranking number 1 in quality ratings among students and professionals. Program manager Minor Online Marketing Strategy: Coordinating and developing an elective Minor program with a team of 4 teachers. Coaching students, giving lectures on online marketing subjects such as Social Media, E-commerce and Usability, and training students in skills such as Google Analytics, Wordpress, SEO and website optimization. Sundio Group Rotterdam, NL 11/2012 – 2/2013 (4 months) (link) Sundio Group is the multinational parent company of Sunweb, with a portfolio of +/- 8 travel brands in the Netherlands. Sunweb is responsible for more than half of the turnover in the Netherlands. As an internet-only brand, Sunweb is the 2nd biggest travel agency in the Netherlands. Website manager Sunweb: Working on a marketing department of +/- 50 online marketers, website managers, designers and web developers. Responsible for turnover and innovation. Leading website innovation projects with agencies and colleagues from different departments. Work with internal online marketing specialists (Affiliate marketing, Email marketing, Search marketing, Social media, etc.) to optimize online marketing channels. - Turnover target: +/- €120.000.000 per year Avans University Breda, NL 08/2010 – 10/2012 (2 years) (link) Avans University of applied sciences is of average size, consistently ranking number 1 in quality ratings among students and professionals. Program manager Minor Online Marketing Strategy: Coordinating and developing an elective Minor program with a team of 4 teachers. Coaching students, giving lectures on online marketing subjects such as Social Media, E-commerce and Usability, and training students in skills such as Google Analytics, Wordpress, SEO and website optimization. - Number of students increased 100% in 2 years
    • AEGON Nieuwegein, NL 03/2008 – 08/2010 (2,5 years) (link) As an innovative financial player in the Dutch market, AEGON is leading in the field of digital marketing. Their product portfolio includes mortgages, insurances, investment products and savings accounts. Online Marketing executive and Community Manager: Working as one of two online marketers on a marketing department of +/- 30 marketers, website managers, developers and designers. Responsible for online campaigns involving affiliate marketing, display advertising, social media and search marketing. Optimizing the web shop using Omniture Sitecatalyst. Managing relationships with agencies for search marketing, affiliates and display advertising. Developing AEGON’s social media strategy, including Facebook, Twitter, Youtube, webcare, blogging and Slideshare. - Budget: +/- €1.500.000 per year Selexyz Houten, NL 09/2007 – 03/2008 (6 months) (link) Selexyz is the number 1 offline bookstore in the Netherlands (now rebranded to Polare), with a significant online presence. Online Marketing executive: Working in a small team with one content manager, a developer and an E-commerce manager. Responsible for all online activities, such as initiating and managing an email marketing program, optimizing open rates and conversion rates. Operational SEA and SEO. Web analytics using Google Analytics. Developing and implementing an affiliate marketing strategy. Managing and optimizing our positions on comparison websites. Publications Whitepaper Gamification 26/07/2012 (link) Author: Comprehensive introduction on Gamification, with a framework to put theory to use. Whitepaper Website Optimization 24/04/2012 (link) Author: Whitepaper on website optimization, using expert review
    • methods such as Cialdini and MBTI, as well as web statistics and user tests. Basisboek Online Marketing Noordhoff 15/08/2012 (link) Co-author and reviewer: ‘The basics of Online Marketing’ is required reading for most Bachelor and Master students in Marketing, covering all the basics of online marketing and strategy. Master Thesis University of Twente 2007 (link) Subject: The influence of background music in brand stores on the perceived brand personality. Certificates Gamification – Pennsylvania University 05/2013 Advanced English Language – OLC Manchester 10/2012 Google Analytics Individual Qualification 10/2011 Didactic skills – Avans 10/2011 Research skills – Avans 02/2011 Websites Pietvandenboer.nl 11/2010 – present Website owner, webmaster and author: Personal website and portfolio, built in Wordpress. Main topics: Online Marketing, Science, Music and Philosophy. Muziek-blog.nl 05/2009 – 08/2011 Website owner, webmaster and author: The blog’s main goal was to help people discover new music. Also built in Wordpress. Hobbies Music Traveling Sports Series / Films References On request