What is retargeting
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What is retargeting



Short presentation presented at the 2nd digital marketing meetup in Jakarta

Short presentation presented at the 2nd digital marketing meetup in Jakarta



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What is retargeting What is retargeting Presentation Transcript

  • For the 2nd Digital Marketing Meetup in Jakarta
  • • Head of Business Development for Vizury in Indonesia, Malaysia & Thailand • Founder of InboundID • Former Digital Marketing Manager for Wego, Group Search Marketing Manager for Gopher and Internet Marketing Manager for LaSalle College International in Asia How to reach me ridho.putradi@vizury.com @idowebid http://ridho.me
  • Let’s Talk About Retargeting
  • 7/4/2013 Company Confidential • Search Engine Optimization (SEO) • Search Engine Marketing (SEM) • Viral • Pay Per Click (PPC) • Affiliate • Social Media Marketing (SMM) • Email
  • 7/4/2013 Company Confidential Huge ad budget leaks More than 70% of traffic to site comes from inorganic marketing activities (SEM, Banner, TV Ads, Print Ads etc.)* More than 95% visitors leave the web site without engaging with the brand and without leaving a trace* Advertiser website visitors
  • 7/4/2013 Company Confidential A majority of these users are interested in purchasing online products & services for their various needs IN MARKET BRAND AWARE They see Advertiser’s website as a one- stop-shop to meet their specific needs. Advertiser website visitors A majority of these users form the ‘Target Segment’ who would be buying, online over a period of time as well FUTURE POTENTIAL
  • The Solution Retargeting
  • 7/4/2013 Company Confidential Retargeting is an online advertising technique that focuses only on people who have already visited your site.
  • 7/4/2013 Company Confidential
  • 7/4/2013 Company Confidential Average CPM (cost per thousand impressions) is ~30% lower for retargeting campaigns than for traditional site- targeted campaigns
  • 7/4/2013 Company Confidential Average CTR & Conv. Rates for retargeting campaign are 3-4x better than traditional targeted campaign
  • 7/4/2013 Company Confidential 1. Retargeting keeps your brand on the minds of your potential customers, increasing the chances of them converting. 2. Every time your customer sees your ad, your brand gains traction and recognition.
  • It’s all about finding
  • 7/4/2013 Company Confidential Do you know who is interested in your product? With retargeting, you're only advertising to people who have been to your website so you know they're interested.
  • 7/4/2013 Company Confidential 1. Group visitors based on where they went on your site or what actions they performed. 2. Segment which URL was visited, and market more specifically to that demographic
  • 7/4/2013 Company Confidential Retargeted ads are highly effective because they can be personalized based on what your target audience is already interested in.
  • 7/4/2013 Company Confidential
  • 7/4/2013 Company Confidential • Recent User • Bought Before • On high performance media, above the fold • One Week Old User • Saw Only One Product • On low performance media, below the fold $0.6 $0.25
  • 7/4/2013 Company Confidential Chances of becoming a return customer Products or categories interested in Behavior on website Which media the user was found on (for retargeting) User’s propensity to click an ad High vs. low value / margin Fast vs. slow moving Homepage / single page visitor Checked out multiple products Shopping cart drop-off Size and position of banners Technology or banner formats supported Average CTR High Low Products purchased Overall purchase experience
  • 7/4/2013 Company Confidential
  • Display Ad Requests Processed Daily Avg. CTR Improvement from Vizury Campaigns Milliseconds. Time taken to create & show personalized ad Countries we are present in Vizurians & growing fast 7/4/2013 Company Confidential Clients who work with us globally, growing at a scorching pace
  • We need only 12 milliseconds to create & show personalized ads of your business