Vizury Case Study - Webjet.com.au
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Vizury Case Study - Webjet.com.au

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Webjet is Australia and New Zealand’s largest online flight booking site, which also has operations in ...

Webjet is Australia and New Zealand’s largest online flight booking site, which also has operations in
the US and Asia.Webjet enables customers to search, review and book the best domestic/international
flight deals, travel insurance, car hire and hotel accommodation. Webjet offers customers easy access
to the lowest fares combined with great service.

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Vizury Case Study - Webjet.com.au Vizury Case Study - Webjet.com.au Document Transcript

  • :CompanyWebjet is Australia and New Zealand’s largest online flight booking site, which also has operations inthe US and Asia.Webjet enables customers to search, review and book the best domestic/internationalflight deals, travel insurance, car hire and hotel accommodation. Webjet offers customers easy accessto the lowest fares combined with great service.With over 80,000 unique visitors to their website daily, brand recognition was high. However, Webjetwas keen on re-engaging visitors that dropped off their site to increase conversions and profitability.To achieve this, they needed a solution that not only aligned perfectly with their own marketingprograms and but also provided flexible, granular control to meet the unique needs of each visitor.On completion of the easy VRM set up, the Vizury platform was able to collect data related to visitorbehaviour, flight/hotel availability, fares, travel dates, destinations etc. The collected data was used tosegregate visitors into hundreds of fine ‘nano-segments’ based on their unique needs.The nano - segmentation enabled Webjet to recom-mend options that best match each individualvisitor’s needs based on a host of parameters such asOrigin, Destination, Price, Date and offer.For Hotels, Vizury’s conversion rates were on average0.35 percentage points higher than website conver-sion rates.For Flights, Vizury’s conversion rates were on average0.71 percentage points higher than websiteconversion rates- David Galt, Marketing Manager, WebjetChallenge..............................................................................................................................................................................................................................................................................................................................................................................................................................................................................Business Impact......................................................................................................................................................(i) Visitor searched for a flight from Melbourne to Mumbai on 30th Aug(ii) Visitor searched for Hotels in Bangkok and dropped offVRM gives us tremendous flexibility in tailoring ads and align withparallel marketing programs such as a sale for selected routes /sectorswww.vizury.comWEBJETPropelling Sales with Vizury VRM80,000unique visitorsBusiness ImpactExampleHotelsFlightsVisitorVIZURY01Visitor RelationshipManagement (VRM)SolutionEasy Set upRisk free CPA modelHighly FlexibleFully managedGranular ControlBenefits Of VRMWEBJETDisplay ads based on a salefor select sectorsFlights HotelsRecommendations based ontravel dates, destination andratingsFor Hotels, Vizury’sconversion rates were onaverage 0.35 percentagepoints higher than websiteconversion rates.For Flights, Vizury’sconversion rates were onaverage 0.71 percentagepoints higher than websiteconversion ratesSolution – Visitor Relationship Management (VRM)........................................................................................