Search engine marketing

Search Engine Marketing
Preface

SEM (Search Engine Marketing)
What
Search Engine Marketing. Where SEO tends to refer to a process performed for benefit in organic rankings, SEM tends to focus on paid aspects of search advertising.
Who
Everyone or business owner who has websites.
Where
Google Adwords
Yahoo Small Business
Bing Advertising
etc.

When
- Low amount of visitor
- Low amount of quality visitor
Why
- search engine is #1 reference on the internet
- 70% of website visitor came from search engine
- 60% of these visit converted to sales

How
Eg.

Social Ads

Facebook Social Ads
What
Facebook is the largest social networking site. It has more than 500 M users and growing.
Facebook Social Ads is ads running in Facebook.
Who
Anyone or business owners that in need of huge exposure.
Where
The ads will be shown in almost all Facebook pages.

Why
- 500 M users
- Social behaviors
How

Endorsement
What
In promotion and of advertising, a testimonial or endorsement consists of a written or spoken statement, sometimes from a person figure, sometimes from a private citizen, extolling the virtue of some product
Where
Social Media
Website / Blog
Why
Endorsement = WOM, WOM is the most powerful form of advertising

How
vincentrompies : RT @ruangrupa: Bnykyg seru2 di#HOLYMARKET @ruangrupa. Pasar
murah 1 harisajadibulansuci. Dtg
ya, hr Minggu 5Sept 2010 sejak jam
1siang

Banner Placement

Search engine marketing

by Ridho Putradi on Aug 31, 2010

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Search engine marketing — Presentation Transcript