category (required)The name you supply for the group of objects you want to track.action (required)A string that is uniquely paired with each category, and commonly used to define the type of user interaction for the web object.label (optional)An optional string to provide additional dimensions to the event data.value (optional)An integer that you can use to provide numerical data about the user event.non-interaction (optional)A boolean that when set to true, indicates that the event hit will not be used in bounce-rate calculation.
Relate to offline campaign, create segments that connected / relate to offline campaigns
Talk about how geographic and language information can help marketing division decide marketing strategies
Sources & Pages: Identify networks & communities where people engage with your content.Conversions: Measure the value of social by tracking your goals, conversions and e-commerce transactions.Social Plug-ins: Measure your on-site user engagement.Social Visitors Flow: Compare traffic volumes and visitor traffic patterns through your site.
Understand how people interact with your site
Google Analytics Training @ Greenpeace Indonesia
GOOGLE ANALYTICS 101
Feb 3rd, 2014
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Ridho Putradi S’Gara
Principle at Class.im
Founder of InboundID
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