Google Analytics Training @ Greenpeace Indonesia
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Google Analytics Training @ Greenpeace Indonesia

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Class.im training at Greenpeace Indonesia for Google Analytcis

Class.im training at Greenpeace Indonesia for Google Analytcis

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  • category (required)The name you supply for the group of objects you want to track.action (required)A string that is uniquely paired with each category, and commonly used to define the type of user interaction for the web object.label (optional)An optional string to provide additional dimensions to the event data.value (optional)An integer that you can use to provide numerical data about the user event.non-interaction (optional)A boolean that when set to true, indicates that the event hit will not be used in bounce-rate calculation.
  • Relate to offline campaign, create segments that connected / relate to offline campaigns
  • Talk about how geographic and language information can help marketing division decide marketing strategies
  • Sources & Pages: Identify networks & communities where people engage with your content.Conversions: Measure the value of social by tracking your goals, conversions and e-commerce transactions.Social Plug-ins: Measure your on-site user engagement.Social Visitors Flow: Compare traffic volumes and visitor traffic patterns through your site.
  • Understand how people interact with your site

Transcript

  • 1. GOOGLE ANALYTICS 101 Feb 3rd, 2014
  • 2. Powered by InboundID • Digital marketing training for brands and internet businesses • Training delivered by experienced digital marketing practitioners • Case studies and company-needs-based training • Key learning from real live digital marketing campaign What is Class.im
  • 3. Ridho Putradi S’Gara • • • • Principle at Class.im Founder of InboundID Pure Marketer Connect • @idowebid • +62818435486 • ido@inboundid.com
  • 4. Getting Started • • • • • Do you have Google Analytics Account? Account Structure Tracking Code Goals Report Data
  • 5. Account Structures Account Property Greenpeace Indonesia Greenpeace Greenpeace Phillipines View Indonesian Visitors Paid Visitors Organic Visitors
  • 6. User Management
  • 7. Tracking Code • • • • <head></head> Don’t edit anything Check tracking status Universal Analytics
  • 8. Event Tracking • Anatomy _trackEvent(category, action, opt_label, opt_value, opt_noninteraction) <a href="#" onClick="_gaq.push(['_trackEvent', 'Videos', 'Play', ‘Protect Paradise']);">Play</a> _gaq.push(['_trackEvent', 'Videos', 'Play', ‘Protect Paradise']); _gaq.push(['_trackEvent', 'Videos', 'Pause', ‘Protect Paradise']); _gaq.push(['_trackEvent', 'Videos', 'Stop', ‘Protect Paradise']);
  • 9. -- Goals --
  • 10. Setting up goals • Goals Categories – Revenue – Acquisition – Inquiry – Engagement • Goal Type – Destination Goals – Event Goals
  • 11. -- Reports--
  • 12. Date Range
  • 13. Annotation > Important
  • 14. Segments
  • 15. -- Audiences --
  • 16. Demographics & Interests • Need to be enabled (change the code) • Using shared data with Google Application
  • 17. Geographic & Language • Geographic based on user IP • Language based on browser language setting or Google preferred language settings
  • 18. Behavior • Your website VS your visitors • How users interact with your website • Content engagement
  • 19. Technology & Mobile Understand how savvy is your visitor
  • 20. Visitor Flow (yippee)
  • 21. -- Acquisition--
  • 22. Define Your Own Channel
  • 23. Connect Your AdWords Account
  • 24. And Your Webmaster Tools Account
  • 25. Social Setting
  • 26. -- Behavior --
  • 27. Site Contents
  • 28. Group Your Pages
  • 29. In-page Analytics (Yeay!)
  • 30. Better Yet • User behavior analysis tools – ClickTale – Visual Website Optimizer
  • 31. Site Speed
  • 32. Site Speed is important • User experience – Google use it for ranking factor – Impact on conversions • Site speed by location • Look for suggestion • Monitor your site performance (pingdom)
  • 33. Setting Up Site Search
  • 34. Event • Only available if you’ve set up event tracking on your site.
  • 35. -- Conversion --
  • 36. Goals First, set up your goals!
  • 37. Quantify your goal$!
  • 38. Funnel Visualization
  • 39. Padi Track
  • 40. -- Custom Reporting --
  • 41. Want more? • Ecommerce Tracking • Multichannel
  • 42. Thank You