GOOGLE ANALYTICS 101

Feb 3rd, 2014
Powered by InboundID

• Digital marketing training for brands and internet
businesses
• Training delivered by experienced ...
Ridho Putradi S’Gara
•
•
•
•

Principle at Class.im
Founder of InboundID
Pure Marketer
Connect
• @idowebid
• +62818435486
...
Getting Started
•
•
•
•
•

Do you have Google Analytics Account?
Account Structure
Tracking Code
Goals
Report Data
Account Structures
Account

Property
Greenpeace
Indonesia

Greenpeace
Greenpeace
Phillipines

View
Indonesian
Visitors

Pa...
User Management
Tracking Code
•
•
•
•

<head></head>
Don’t edit anything
Check tracking status
Universal Analytics
Event Tracking
• Anatomy
_trackEvent(category, action, opt_label, opt_value, opt_noninteraction)

<a href="#" onClick="_ga...
-- Goals --
Setting up goals
• Goals Categories
– Revenue
– Acquisition
– Inquiry
– Engagement

• Goal Type
– Destination Goals
– Even...
-- Reports--
Date Range
Annotation > Important
Segments
-- Audiences --
Demographics & Interests
• Need to be enabled (change the code)
• Using shared data with Google Application
Geographic & Language
• Geographic based on user IP
• Language based on browser
language setting or Google
preferred langu...
Behavior
• Your website VS your visitors
• How users interact with your website
• Content engagement
Technology & Mobile

Understand how savvy is your visitor
Visitor Flow (yippee)
-- Acquisition--
Define Your Own Channel
Connect Your AdWords Account
And Your Webmaster Tools Account
Social Setting
-- Behavior --
Site Contents
Group Your Pages
In-page Analytics (Yeay!)
Better Yet
• User behavior analysis tools
– ClickTale
– Visual Website Optimizer
Site Speed
Site Speed is important
• User experience
– Google use it for ranking factor
– Impact on conversions

• Site speed by loca...
Setting Up Site Search
Event
• Only available if you’ve set up event tracking on
your site.
-- Conversion --
Goals
First, set up your goals!
Quantify
your goal$!
Funnel Visualization
Padi Track
-- Custom Reporting --
Want more?
• Ecommerce Tracking
• Multichannel
Thank You
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Google Analytics Training @ Greenpeace Indonesia

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Class.im training at Greenpeace Indonesia for Google Analytcis

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  • category (required)The name you supply for the group of objects you want to track.action (required)A string that is uniquely paired with each category, and commonly used to define the type of user interaction for the web object.label (optional)An optional string to provide additional dimensions to the event data.value (optional)An integer that you can use to provide numerical data about the user event.non-interaction (optional)A boolean that when set to true, indicates that the event hit will not be used in bounce-rate calculation.
  • Relate to offline campaign, create segments that connected / relate to offline campaigns
  • Talk about how geographic and language information can help marketing division decide marketing strategies
  • Sources &amp; Pages: Identify networks &amp; communities where people engage with your content.Conversions: Measure the value of social by tracking your goals, conversions and e-commerce transactions.Social Plug-ins: Measure your on-site user engagement.Social Visitors Flow: Compare traffic volumes and visitor traffic patterns through your site.
  • Understand how people interact with your site
  • Google Analytics Training @ Greenpeace Indonesia

    1. 1. GOOGLE ANALYTICS 101 Feb 3rd, 2014
    2. 2. Powered by InboundID • Digital marketing training for brands and internet businesses • Training delivered by experienced digital marketing practitioners • Case studies and company-needs-based training • Key learning from real live digital marketing campaign What is Class.im
    3. 3. Ridho Putradi S’Gara • • • • Principle at Class.im Founder of InboundID Pure Marketer Connect • @idowebid • +62818435486 • ido@inboundid.com
    4. 4. Getting Started • • • • • Do you have Google Analytics Account? Account Structure Tracking Code Goals Report Data
    5. 5. Account Structures Account Property Greenpeace Indonesia Greenpeace Greenpeace Phillipines View Indonesian Visitors Paid Visitors Organic Visitors
    6. 6. User Management
    7. 7. Tracking Code • • • • <head></head> Don’t edit anything Check tracking status Universal Analytics
    8. 8. Event Tracking • Anatomy _trackEvent(category, action, opt_label, opt_value, opt_noninteraction) <a href="#" onClick="_gaq.push(['_trackEvent', 'Videos', 'Play', ‘Protect Paradise']);">Play</a> _gaq.push(['_trackEvent', 'Videos', 'Play', ‘Protect Paradise']); _gaq.push(['_trackEvent', 'Videos', 'Pause', ‘Protect Paradise']); _gaq.push(['_trackEvent', 'Videos', 'Stop', ‘Protect Paradise']);
    9. 9. -- Goals --
    10. 10. Setting up goals • Goals Categories – Revenue – Acquisition – Inquiry – Engagement • Goal Type – Destination Goals – Event Goals
    11. 11. -- Reports--
    12. 12. Date Range
    13. 13. Annotation > Important
    14. 14. Segments
    15. 15. -- Audiences --
    16. 16. Demographics & Interests • Need to be enabled (change the code) • Using shared data with Google Application
    17. 17. Geographic & Language • Geographic based on user IP • Language based on browser language setting or Google preferred language settings
    18. 18. Behavior • Your website VS your visitors • How users interact with your website • Content engagement
    19. 19. Technology & Mobile Understand how savvy is your visitor
    20. 20. Visitor Flow (yippee)
    21. 21. -- Acquisition--
    22. 22. Define Your Own Channel
    23. 23. Connect Your AdWords Account
    24. 24. And Your Webmaster Tools Account
    25. 25. Social Setting
    26. 26. -- Behavior --
    27. 27. Site Contents
    28. 28. Group Your Pages
    29. 29. In-page Analytics (Yeay!)
    30. 30. Better Yet • User behavior analysis tools – ClickTale – Visual Website Optimizer
    31. 31. Site Speed
    32. 32. Site Speed is important • User experience – Google use it for ranking factor – Impact on conversions • Site speed by location • Look for suggestion • Monitor your site performance (pingdom)
    33. 33. Setting Up Site Search
    34. 34. Event • Only available if you’ve set up event tracking on your site.
    35. 35. -- Conversion --
    36. 36. Goals First, set up your goals!
    37. 37. Quantify your goal$!
    38. 38. Funnel Visualization
    39. 39. Padi Track
    40. 40. -- Custom Reporting --
    41. 41. Want more? • Ecommerce Tracking • Multichannel
    42. 42. Thank You
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