Presentasi Bisnis Pariwisata

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Presentasi Bisnis Pariwisata

  1. 1. Bisnis Pariwisata F E PUTRI N I A
  2. 2. Case : Situation Analysis on New York City • Visitor purposes : – Trade and business – Experience the pulse and excitement of the city • These lead to – become a great port and financial centre – tourism industry become a great part of city’s economic and cultural picture
  3. 3. Prioritized list of the city’s strength: • Product diversity → (visitor appeals) museums, theather, music, visual arts, ethnic neighborhoods, architecture and historic sites • Shopping and dining options → wide world-class range
  4. 4. Lanjutan………… • Accessibility → outstanding land, sea, rail and air transportation center and internal public transportation system • Infrastructure of hotel, major meeting facilities and services. → internationally wide range from budget to super-luxury hotel
  5. 5. Tourism impact every facet of life: • taxes (state and federal taxes revenue) generated by visitors (daytrippers and overnight visitors) • more job vacancies / employments (less unemployment)
  6. 6. Segments Market Meeting & Conventions
  7. 7. tourism industry seems bright visitor increase • city tax revenues are estimated to rise • state tax revenues are estimated to rise • visitor-generated payroll is expected to grow Future of New York City Tourism
  8. 8. The Competition • An aggressive response to the competition is necessary if New York City is to maintain a growing tourism industry.
  9. 9. Future Travel Patterns No. Generation Age by 2000 (years) Population (%) Character Toward travel focus tourism industry 1. 2. Depression Babies and World War I Babies will reach 66+ 16 Low propensity Good candidates for “Grand travel” – traveling with grandchildren 3. World War II Babies will reach 55 - 65 11 Active Group travel, cruises and travel clubs 4. Early Baby Boomers 46 - 54 18 The most prolific Premier travel market 5. Late Baby Boomers 36 – 45 21 Exhibit an interest in special travel, travel without children Resort destination 6. Baby Busters 24 – 35 17 Exhibit a strong desire to travel but will be constrained by a lack of discretionary income, limited time and responsibilities of family life Budget, family facilities 7. Baby Boomlets 12 – 23 17 Relative small travel market until beyond the first decade
  10. 10. Thanks

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