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Create a strategy for social media

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  • 1. By Deborah Chaddock Brown
    • Creating a Customer-Focused
    • Social Media Strategy
    • Attendees will learn how to:
    • Identify their primary goals for social media
    • Determine their audience and the specific value they bring
    • Create a brand strategy that incorporates all online accounts
    • Determine personal commitment
      • What they’ll do
      • How often they’ll do it
    • Fit their social media participation into their jam-packed day
    • Determine the value of a Policy for Social Media for their company
  • 2. Social Media Questionnaire 2 What is your goal – what do you hope to accomplish with social media? (circle all that apply) Build Credibility Create a Community Listen for Feedback Grow Sales Market events Network Who are you trying to reach? (circle all that apply) Peers Customers Prospects What is your unique story – in 140 characters or less. What results do you produce? Who do you help? I help _______________ achieve ______________________________.
  • 3. Social Media Questionnaire 3 What amount of time are you willing to commitment to social media? One hour daily One hour weekly One hour 2 or 3 times a week Not ready to commit yet Prioritize your social media vehicle of choice (1 = most important) ____ Twitter ____ LinkedIn ____ Facebook ____ Blogging _____ Other
  • 4. My Social Media Accounts 4 Delicious Digg Stumble Upon Dim Dim Go to Meetings Squidoo Ning Vehicle User Name Password Blog: Blog: Flickr YouTube Twitter Facebook LinkedIn Password User Name Vehicle
  • 5. Social Media Brand Overview 5 Brand: Social Media Site Map Why You Are Unique Problem You Solve Who You Help Brand Description
  • 6. Social Media Primary $$$ites 6 Newsletter Products Membership Site Blog Website Primary Money Sites $ Source URL
  • 7. Social Media Secondary Sites 7 Facebook Primary Secondary Sites Point to Primary Sites Twitter LinkedIn Facebook Fan Page $ SOURCE URL
  • 8. Social Media Resource Sites 8 $ Source URL Other YouTube Channel Flickr Account Internet Resource Sites Point to Primary Sites
  • 9. 9 Create One Form for Each Brand
  • 10. Social Media Menu 10
  • 11. Social Media Strategy example 11 20x/mo x Write a blog post – MBM 1x/day Facebook – status update 2x/mo LinkedIn – ask or answer a question 1x/week LinkedIn – start a discussion in a group or participate in one 2x/day Twitter update and retweets x Comment on other blog posts 12x/mo 3x/week Write a blog post - Home 2x/day Check Google and Twitter for mentions Monthly Weekly Daily
  • 12. My Social Media Strategy 12 Write a blog post Other: Facebook – status update LinkedIn – ask or answer a question LinkedIn – start a discussion in a group or participate in one Twitter update and retweets Comment on other blog posts Google Alerts and Twitter for mentions Monthly Weekly Daily
  • 13. Fitting Social Media in Your Life 13
    • Determine your goals
    • Select the vehicles you will embrace fully
    • Set a day and time commitment
    • Put it on the calendar
    • Keep the appointment
    • When the time is up STOP
  • 14. Policy for Social Media 14
    • December 1, 2009 FTC ruling on Endorsements
    • Customers look to connect with individuals
    • Expand your buzz impact
    • Define the social media sandbox
    • Give your associates a voice
    • Visit: www.PolicyforSocialMedia.com
  • 15.
    • www.Mashable.com Social Media resource center
    • FTC Ruling on Endorsements and Testimonials http://www.ftc.gov/os/2009/10/091005revisedendorsementguides.pdf
    • http://mashable.com/2009/10/27/social-media-roi/ Measure the effectiveness of social media.
    • http://www.ducttapemarketing.com/blog/2009/01/22/my-social-media-system/ Example of a social media strategy from Duct Tape Marketing
    • Fitting social media into your schedule: http://www.simplewebtoolbox.com/finding-time-to-engage-in-social-media/
    • Policies for Social Media: http://www.policyforsocialmedia.com
    Resources 15