7 social media secrets power point

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Deborah Chaddock Brown, AllWrite Ink presents 7 Social Media Secrets to Build Credibility. First presented at Podcamp Cleveland 2011, April 30, 2011 Brecksville, OH
Seven secrets involve little known tips for Twitter, LinkedIn and YouTube.

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7 social media secrets power point

  1. 1. 7 Social Media Secrets To Build Credibility
  2. 2. Deborah Chaddock Brown <ul><li>@putcustomers1st </li></ul>
  3. 3. <ul><li>Who you knew </li></ul><ul><li>Who you know </li></ul><ul><li>Who you WANT to know </li></ul>
  4. 4. Secret #1 - Basics <ul><li>80/20 rule </li></ul><ul><li>SOCIAL not MEDIA </li></ul><ul><li>Time of Day matters </li></ul><ul><li>Overexposure is like sunburn…. </li></ul><ul><li>Harmful to your credibility </li></ul>
  5. 5. 80/20 Rule Applies <ul><li>80% </li></ul><ul><li>Mention others </li></ul><ul><li>Retweet </li></ul><ul><li>Reply </li></ul><ul><li>Ask a question </li></ul><ul><li>Share a link to someone else’s site </li></ul><ul><li>20% </li></ul><ul><li>Share a link to your blog or site </li></ul><ul><li>Promote a product </li></ul><ul><li>Advertise an event </li></ul>
  6. 6. 80/20 Rule Applies About Me
  7. 7. SOCIAL not Media <ul><li>SOCIAL </li></ul><ul><li>Seeks connections </li></ul><ul><li>Builds trust </li></ul><ul><li>Learn </li></ul><ul><li>Get involved </li></ul><ul><li>Two-way </li></ul><ul><li>MEDIA </li></ul><ul><li>Sales </li></ul><ul><li>Sales </li></ul><ul><li>Sales </li></ul><ul><li>Unfollow, unfriend, </li></ul><ul><li>IGNORE </li></ul>
  8. 8. Time of Day Matters* *http://www.thebrandmechanic.com/best-time-of-day-week-social-media-marketing/
  9. 9. Time of Day Matters* *http://www.thebrandmechanic.com/best-time-of-day-week-social-media-marketing/
  10. 10. Time of Day Matters* *http://www.thebrandmechanic.com/best-time-of-day-week-social-media-marketing/
  11. 11. Time of Day Matters* *http://www.thebrandmechanic.com/best-time-of-day-week-social-media-marketing/
  12. 12. Time of Day Matters* *http://www.thebrandmechanic.com/best-time-of-day-week-social-media-marketing/
  13. 13. Time of Day Matters* *http://www.thebrandmechanic.com/best-time-of-day-week-social-media-marketing/
  14. 14. Avoid Overexposure <ul><li>Too much of a good thing </li></ul><ul><li>Do you have a REAL job? </li></ul><ul><li>Know-it-all (and not in a good way) </li></ul><ul><li>Works against you </li></ul>
  15. 15. Secret #2 – LinkedIn Headline <ul><li>Not your title </li></ul><ul><li>Billboard of results </li></ul><ul><li>Keyword rich </li></ul><ul><li>How do you want to be known? </li></ul>
  16. 16. Secret #2 – LinkedIn Headline
  17. 17. Secret #3 – LinkedIn Super Share <ul><li>Share a LinkedIn update to millions in just seconds </li></ul>
  18. 18. Secret #3 – LinkedIn Super Share
  19. 19. Secret #3 – LinkedIn Super Share
  20. 20. Secret #4 – LinkedIn Company Extras <ul><li>Create a company page </li></ul><ul><li>Add Products/Services Page(S) </li></ul><ul><ul><li>Description </li></ul></ul><ul><ul><li>Links </li></ul></ul><ul><ul><li>Video </li></ul></ul><ul><ul><li>Special coupon offers </li></ul></ul>
  21. 21. Secret #4 – LinkedIn Company Extras
  22. 22. Secret #4 – LinkedIn Company Extras
  23. 23. Secret #4 – LinkedIn Company Extras
  24. 24. Secret #5 – Search.Twitter <ul><li>Search keyword phrases </li></ul><ul><li>Select  ,  or ? </li></ul><ul><li>Jump into the conversation </li></ul><ul><li>Subscribe to the feed </li></ul>
  25. 25. Secret #5 – Search.Twitter
  26. 26. Secret #5 – Search.Twitter
  27. 27. Secret #5 – Search.Twitter
  28. 28. Secret #5 – Search.Twitter Photo edited to protect the faint of heart!
  29. 29. Secret #6 – Hoot Suite Schedule Updates
  30. 30. Secret #7 – Animoto <ul><li>YouTube #2 Search Engine </li></ul><ul><li>Videos provide </li></ul><ul><ul><li>Business exposure </li></ul></ul><ul><ul><li>Search Engine Optimization </li></ul></ul><ul><ul><li>Backlink to website </li></ul></ul><ul><li>Animoto creates videos in minutes </li></ul>
  31. 31. Secret #7 – Animoto
  32. 32. Deborah Chaddock Brown <ul><li>[email_address] </li></ul><ul><li>330-414-8792 </li></ul><ul><li>Blog: www.makeorbreakmoments.com </li></ul><ul><li>Site: www.allwriteink.com </li></ul><ul><li>Invite me to speak at your next meeting </li></ul><ul><li>www.customerrelationshipspeaker.com </li></ul>

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