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Deborah Chaddock Brown, AllWrite Ink presents 7 Social Media Secrets to Build Credibility. First presented at Podcamp Cleveland 2011, April 30, 2011 Brecksville, OH...

Deborah Chaddock Brown, AllWrite Ink presents 7 Social Media Secrets to Build Credibility. First presented at Podcamp Cleveland 2011, April 30, 2011 Brecksville, OH
Seven secrets involve little known tips for Twitter, LinkedIn and YouTube.

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7 social media secrets power point 7 social media secrets power point Presentation Transcript

  • 7 Social Media Secrets To Build Credibility
  • Deborah Chaddock Brown
    • @putcustomers1st
    • Who you knew
    • Who you know
    • Who you WANT to know
  • Secret #1 - Basics
    • 80/20 rule
    • SOCIAL not MEDIA
    • Time of Day matters
    • Overexposure is like sunburn….
    • Harmful to your credibility
  • 80/20 Rule Applies
    • 80%
    • Mention others
    • Retweet
    • Reply
    • Ask a question
    • Share a link to someone else’s site
    • 20%
    • Share a link to your blog or site
    • Promote a product
    • Advertise an event
  • 80/20 Rule Applies About Me
  • SOCIAL not Media
    • SOCIAL
    • Seeks connections
    • Builds trust
    • Learn
    • Get involved
    • Two-way
    • MEDIA
    • Sales
    • Sales
    • Sales
    • Unfollow, unfriend,
    • IGNORE
  • Time of Day Matters* *http://www.thebrandmechanic.com/best-time-of-day-week-social-media-marketing/
  • Time of Day Matters* *http://www.thebrandmechanic.com/best-time-of-day-week-social-media-marketing/
  • Time of Day Matters* *http://www.thebrandmechanic.com/best-time-of-day-week-social-media-marketing/
  • Time of Day Matters* *http://www.thebrandmechanic.com/best-time-of-day-week-social-media-marketing/
  • Time of Day Matters* *http://www.thebrandmechanic.com/best-time-of-day-week-social-media-marketing/
  • Time of Day Matters* *http://www.thebrandmechanic.com/best-time-of-day-week-social-media-marketing/
  • Avoid Overexposure
    • Too much of a good thing
    • Do you have a REAL job?
    • Know-it-all (and not in a good way)
    • Works against you
  • Secret #2 – LinkedIn Headline
    • Not your title
    • Billboard of results
    • Keyword rich
    • How do you want to be known?
  • Secret #2 – LinkedIn Headline
  • Secret #3 – LinkedIn Super Share
    • Share a LinkedIn update to millions in just seconds
  • Secret #3 – LinkedIn Super Share
  • Secret #3 – LinkedIn Super Share
  • Secret #4 – LinkedIn Company Extras
    • Create a company page
    • Add Products/Services Page(S)
      • Description
      • Links
      • Video
      • Special coupon offers
  • Secret #4 – LinkedIn Company Extras
  • Secret #4 – LinkedIn Company Extras
  • Secret #4 – LinkedIn Company Extras
  • Secret #5 – Search.Twitter
    • Search keyword phrases
    • Select  ,  or ?
    • Jump into the conversation
    • Subscribe to the feed
  • Secret #5 – Search.Twitter
  • Secret #5 – Search.Twitter
  • Secret #5 – Search.Twitter
  • Secret #5 – Search.Twitter Photo edited to protect the faint of heart!
  • Secret #6 – Hoot Suite Schedule Updates
  • Secret #7 – Animoto
    • YouTube #2 Search Engine
    • Videos provide
      • Business exposure
      • Search Engine Optimization
      • Backlink to website
    • Animoto creates videos in minutes
  • Secret #7 – Animoto
  • Deborah Chaddock Brown
    • [email_address]
    • 330-414-8792
    • Blog: www.makeorbreakmoments.com
    • Site: www.allwriteink.com
    • Invite me to speak at your next meeting
    • www.customerrelationshipspeaker.com