廣告策略 海尼根

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  • 1. http://tw.promo.yahoo.com/2006sales/pushdown_testing/n2_600722_070706_heineken_news_enter.html 奇摩廣告刊登形式 霸刊頭系列 http://tw.promo.yahoo.com/2006sales/pushdown_testing/n2_600722_070705_heineken_know.html http://tw.promo.yahoo.com/2006sales/pushdown_testing/n2_608881_070808_heineken_news_entertain.html
  • 2. 奇摩廣告刊登形式 Crazy Ads+ 雙星 http://tw.promo.yahoo.com/2006sales/crazyad_testing/571866_070206_1024.html 奇摩廣告刊登形式 Crazy Ads+expendo http://tw.promo.yahoo.com/2006sales/crazyad_testing/600722_070629_1024.html
  • 3. http://www.iloveclick.com.tw/?p=1916 痞客邦橫幅 banner 刊登形式
  • 4. 愛不釋手 就是要海尼根 武器篇 http://www.medialand.com.tw/M2008/C02-188_demo.html 愛不釋手 就是要海尼根 遊戲篇 http://www.medialand.com.tw/M2008/C02-192_demo.html
  • 5. 愛不釋手 就是要海尼根 破框篇 http://www.heineken.com.tw/direct.aspx?id=4406 愛不釋手 就是要海尼根 超人轉貼篇 http://www.heineken.com.tw/direct.aspx?id=4407 http://www.heineken.com.tw/direct.aspx?id=4408
  • 6. http://www.knowthesigns.com/?lid=knowthesigns-CHN ttp://www.enjoyheinekenresponsibly.com/pages/languageselect.aspx
  • 7. ttp://www.heineken.com.tw/event/AvrilLavigne http://heinekenhucl.pixnet.net/blog/post/22647442 http://extracold.heineken.com.tw/?utm_source=referral&utm_medium= medialand_blog
  • 8. http://christmas.heineken.com.tw/
  • 9. 異遊未境 http://www.heineken.com.tw/event/KingStone/?utm_source=referral&utm_medium=medialand_blog 2005 海尼根 極限闖關賽 http://demo.sp88.com.tw/LB/HNK/YA_Test/default.ASP 2006 不可能的派對 WRETH 活動頁面 http://service.wretch.cc/Activity/index.php?case_id=35&orderby=votes&desc=DESC&page=2 2008/7/19 台北世貿二館 白色派對 活動網址 http://www.heineken.com.tw/event/WhiteParty/?utm_source=referral&utm_medium=medialand_blog 2009 海尼根海上足球派對 活動網址 http://heinekenhucl.pixnet.net/blog/post/22647442
  • 10. http://www.heineken.com.tw/welcome.aspx?send=http%3a%2f%2fwww.heineken.com.tw%2f http://www.knowthesigns.com/?lid=knowthesigns-CHN http://www.enjoyheinekenresponsibly.com/pages/languageselect.aspx http://tw.promo.yahoo.com/2006sales/pushdown_testing/n2_600722_070706_heineken_news_enter.html http://tw.promo.yahoo.com/2006sales/pushdown_testing/n2_600722_070705_heineken_know.html http://tw.promo.yahoo.com/2006sales/pushdown_testing/n2_608881_070808_heineken_news_entertain.html http://tw.promo.yahoo.com/2006sales/pushdown_testing/n2_608881_070808_heineken_news_entertain.html http://tw.promo.yahoo.com/2006sales/crazyad_testing/600722_070629_1024.html http://www.heineken.com.tw/event/EHR/?utm_campaign=HNK_EHR_200812&utm_source=Pixnet_Index&utm_medium=Expando_520x240&utm_content=fighter http://tw.promo.yahoo.com/2008sales/pushdown_testing/n2_673363_080806_NewsSport.html http://www.medialand.com.tw/M2008/C02-186_demo.html http://www.medialand.com.tw/M2008/C02-188_demo.html http://www.heineken.com.tw/index1.aspx#/landingPageGame/ http://www.heineken.com.tw/direct.aspx?id=4406 http://www.heineken.com.tw/direct.aspx?id=4407 http://www.heineken.com.tw/direct.aspx?id=4408 http://www.medialand.com.tw/M2008/C02-192_demo.html http://www.heineken.com.tw/event/KingStone/?utm_source=referral&utm_medium=medialand_blog http://demo.sp88.com.tw/LB/HNK/YA_Test/default.ASP http://service.wretch.cc/Activity/index.php?case_id=35&orderby=votes&desc=DESC&page=2 http://www.heineken.com.tw/event/WhiteParty/?utm_source=referral&utm_medium=medialand_blogppt15.jpg http://heinekenhucl.pixnet.net/blog/post/22647442 http://extracold.heineken.com.tw/?utm_source=referral&utm_medium=medialand_blog http://extracold.heineken.com.tw/googlemap.aspx?sid=1 http://www.heineken.com.tw/event/AvrilLavigne/ http://christmas.heineken.com.tw/