• Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content
SAScon metric slides
 

SAScon metric slides

on

  • 160 views

David Gerrard - Online Marketing Campaign Manager ...

David Gerrard - Online Marketing Campaign Manager
Slides for:
Screaming Queens vs Plain Janes: Where Next for Metrics – Panel Discussion
◦ Tim Langley – CEO, Canddi
◦ David Gerrard – Senior SEO Consultant, PushON
◦ Ryan McKay – Head of SEO, Mediacom I-Lab

Read the full blog here - http://www.pushon.co.uk/blog/screaming-queens-vs-plain-janes-where-next-for-metrics-sascon-mini-2014/

Statistics

Views

Total Views
160
Views on SlideShare
141
Embed Views
19

Actions

Likes
0
Downloads
0
Comments
0

1 Embed 19

http://www.pushon.co.uk 19

Accessibility

Categories

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

    SAScon metric slides SAScon metric slides Presentation Transcript

    • User IDs User ID: 12345 Safari Tablet Organic Visit 2 Chrome Mobile Paid Visit 3 Chrome Desktop Direct REGISTRATION BROWSE PURCHASE Visit 1 BUYING CYCLE
    • Weather as a Custom Dimension http://www.simoahava.com =
    • Last Click/Last Interaction Attribution Conversion Path Attribution Organic 0% Value Social 0% Value Paid 0% Value Direct 100% Value
    • Time Decay Attribution Conversion Path Attribution Organic 10% Value Social 20% Value Paid 30% Value Direct 40% Value
    • Position Based Attribution Conversion Path Attribution Organic 40% Value Social 10% Value Paid 10% Value Direct 40% Value
    • Attribution Model Value Comparison Last Click Attribution Time Decay Attribution Position Based Attribution