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SAScon metric slides

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David Gerrard - Online Marketing Campaign Manager …

David Gerrard - Online Marketing Campaign Manager
Slides for:
Screaming Queens vs Plain Janes: Where Next for Metrics – Panel Discussion
◦ Tim Langley – CEO, Canddi
◦ David Gerrard – Senior SEO Consultant, PushON
◦ Ryan McKay – Head of SEO, Mediacom I-Lab

Read the full blog here - http://www.pushon.co.uk/blog/screaming-queens-vs-plain-janes-where-next-for-metrics-sascon-mini-2014/

Published in: Technology, Business

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Transcript

  • 1. User IDs User ID: 12345 Safari Tablet Organic Visit 2 Chrome Mobile Paid Visit 3 Chrome Desktop Direct REGISTRATION BROWSE PURCHASE Visit 1 BUYING CYCLE
  • 2. Weather as a Custom Dimension http://www.simoahava.com =
  • 3. Last Click/Last Interaction Attribution Conversion Path Attribution Organic 0% Value Social 0% Value Paid 0% Value Direct 100% Value
  • 4. Time Decay Attribution Conversion Path Attribution Organic 10% Value Social 20% Value Paid 30% Value Direct 40% Value
  • 5. Position Based Attribution Conversion Path Attribution Organic 40% Value Social 10% Value Paid 10% Value Direct 40% Value
  • 6. Attribution Model Value Comparison Last Click Attribution Time Decay Attribution Position Based Attribution