Top 10 Messages to Drive Revenue - Kestrel Lemen (Bronto)

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  • 1. Show Me The Money: 10 Ways To Boost Revenue Kestrel Lemen Marketing Strategist @Kestrelbird Bronto.com/blog
  • 2. The Bronto Extension for Magento Turn one-time buyers into repeat customers with personal, data-driven messages and campaigns.
  • 3. #10 Season Specific Sales What can it get me? One Bronto online retailer customer saw… 264% increase in revenue with optimized holiday messaging
  • 4. Season Specific Sales 1
  • 5. #9 One Day/Flash Sales What can it get me? One Bronto online retailer customer saw… In One month a single 5 hour sale made up 70% of total revenue
  • 6. Subject Line: One Day, One item, One Unbelievable offer sense of urgency
  • 7. #8 Friends and Family Discount What can it get me? One Bronto online retailer customer saw… 45% of revenue come in through a Friends and Family Discount for the month of September
  • 8. Sense of urgency Clear CTA
  • 9. #7 Lapsed Purchaser Message What can it get me? One Bronto online retailer customer saw… 117% Increase in Conversion Rate
  • 10. Don’t leave money on the table Lapsed Purchaser
  • 11. #6 Post-Purchase bounce-back What can it get me? One Bronto online retailer customer saw… 138% Increase in Conversion Rate
  • 12. Sense of urgency Bounce Back Coupon Ideas for the next purchase
  • 13. Personalized Relevant Recommendations
  • 14. #5 Birthday Coupon What can it get me? Results from three Bronto online retailers… 1) An RPE that was ~4,000% better then an average promotional message 2) 920% lift in conversion rate 3) 30% Higher AOV then an average promotional message
  • 15. Original Reminder to nonconverters Birthday Coupon
  • 16. Uses gender and first name of the child Utilizes an incentive Childs b-day Anniversary
  • 17. #4 Remails What can it get me? Results from three Bronto online retailers… 1)Paid for the Bronto account 3x over in 9 months 2)14% in additional revenue overall for the year 3)50% in additional revenue per message
  • 18. #3 Shopping Basket Abandonment What can it get me? One Bronto online retailer customer saw… 778% Increase in Conversion Rate 4,100% Increase in RPE
  • 19. Reminder with NO incentive
  • 20. Another example Product specific with recommendations
  • 21. #2 Transactional Messages What can it get me? One Bronto online retailer customer saw… Transactional messages make up 33% of overall revenue for their email program.
  • 22. Cross sells to other brands
  • 23. #1 Welcome Message/Series What can it get me? One Bronto online retailer customer saw… $140K in 6 months sinse implementation with a welcome series 571% lift in conversion rates over standard messages
  • 24. Welcomes And delivers coupon Addresses points of anxiety Eye candy and Suggestions
  • 25. No incentive Sets expectations
  • 26. What was that again? 10 Season Specific Sales  9 One day/Flash sale 8 Friends and Family Discount  7 Lapsed Purchaser Series 6 Post-Purchase Bounce-Back 5 Birthday Coupon 4 Remails  3 Shopping Basket Abandonment  2 Transactional messages  1 Welcome Series
  • 27. Kestrel Lemen Marketing Strategist @Kestrelbird Bronto.com/blog