Magento Ecommerce Forum - Increasing ROI with Magento

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  • 1. MAGENTOECOMMERCE FORUM
  • 2. WE ARE PUSHONAN AWARD-WINNING ONLINEMARKETING AND WEBDEVELOPMENT AGENCY BASED INMANCHESTER. WE SERVICECLIENTS THROUGHOUT EUROPEWITH OUR TEAM OF 20 DIGITALSPECIALISTS
  • 3. WE ARE PUSHONA MAGENTO SILVER PARTNER WITHAN EXPERIENCED TEAM OFMAGENTO CERTIFIED DEVELOPERS.
  • 4. OUR APPROACHWE BELIEVE THAT SEARCH ANDSOCIAL SHOULD BE AT THE HEARTOF ECOMMERCE.
  • 5. OUR APPROACHBUILDING A WEBSITE ISN’T THESTART OF THE ECOMMERCEPROCESS. RESEARCH IS. RESEARCH BUILD REFINE
  • 6. RESEARCHUNDERSTAND YOUR CUSTOMER.1. HOW DO THEY FIND YOU?2. HOW DO THEY INTERACT?3. WHAT MAKES THEM WANT TOBUY FROM YOU?
  • 7. ONLINE MARKETING1. SEARCH ENGINE OPTIMISATION2. PAID ADVERTISING3. SOCIAL MEDIA4. CONVERSION RATE OPTIMISATION
  • 8. SEARCH ENGINE OPTIMISTAIONA WEBSITE WITH NO TRAFFIC HASNO VALUE. SEO ALLOWS YOU TODRIVE RELEVANT PEOPLE TO YOURWEBSITE. CONTENT CONNECTIONS CODE TRAFFIC
  • 9. SEO - CODETHE CODING OF YOUR WEBSITE ISIMPORTANT. PAGE LOAD TIME ANDMICROFORMATS EFFECT RANKINGS. MICROFORMATS AUTHORSHIP
  • 10. SEO - CODE
  • 11. SEO - CONTENTCONTENT SHOULD BE WRITTEN FORHUMANS, NOT MACHINES.COMPELLING, SHARABLE CONTENTGENERATES AUTHORITY.
  • 12. SEO - CONNECTIONSLINKS ARE THE LIFEBLOOD OF SEO.CONNECTIONS FROM OTHERWEBSITES INCREASE AUTHORITYAND PROPENSITY TO RANK.
  • 13. PAID ADVERTISING - PPCDRIVE TRAFFIC QUICKLY TO YOURWEBSITE. PPC ALLOWS YOU TODRIVE CUSTOMERS TO YOURWEBSITE FAST.
  • 14. PAID ADVERTISING - AFFILIATEAFFILIATE MARKETING ALLOWSBRANDS TO LEVERAGE EXISTINGNETWORKS IN AN EFFORT TODRIVE INCREASED REVENUE.
  • 15. SOCIAL MEDIAREGARDLESS OF WHETHER YOUENGAGE PEOPLE WILL TALK ABOUTYOUR BRAND. ENGAGE ANDCAPTURE.
  • 16. REVIEWSREVIEWS ACT AS A TRUST SIGNAL.FOCUS ON OBTAINING POSITIVEREVIEWS BY PROVIDING GOODCUSTOMER SERVICE.
  • 17. CONVERSION RATE OPTIMISATIONONCE WE HAVE TRAFFIC WE WANTTHEM TO CONVERT. MAKE ANENQUIRY. BUY A PRODUCT.
  • 18. USER JOURNEYALLOW USERS TO NAVIGATE THEWEBSITE EASILY. MEGA MENU LAYERED NAVIGATION
  • 19. PURCHASE PATHMAKE IT SIMPLE FOR USERS TOPURCHASE. REALTIME STOCK DELIVERY / RETURNS INFORMATION MULTIPLE PRODUCT PRODUCT ATTRIBUTES IMAGES
  • 20. FOLLOW-UP EMAILSRE-CAPTURE LOST CUSTOMERS.INSTANT EMAIL 23 HOURS 6 DAYS, 23 HOURS
  • 21. CHECKOUT FUNNEL ALLOW USERS TO PURCHASE QUICKLY WITHOUT DISTRACTION. GUESTPROGRESS CHECKOUTINDICATOR TRUST SIX STEP SIGNALS CHECKOUT
  • 22. MOBILE / TABLET DEVICESSCALE YOUR WEBSITE USINGRESPONSIVE DESIGN. 30% OF TRAFFIC, BUT ONLY 15% OF REVENUE BEFORE RESPONSIVE
  • 23. BONUS TIP SAVE TIMEINCREASE ROI BY SAVING TIMEAND MONEY. MULTIPLE EFFICIENT CUSTOMER STOREFRONTS SERVICES
  • 24. KEY TAKEAWAYS1. DRIVE TRAFFIC TO YOURWEBSITE USING TARGETED SEOAND PAID ADVERTISING.2. CATER FOR MOBILE DEVICES.3. SWEAT THE SITE USING CROAND FOLLOW-UP EMAILS4. SAVE TIME TO INCREASE ROI.
  • 25. THANK YOU FOR YOUR TIMEANY QUESTIONS?EMAIL: TELEPHONE:SIMON@PUSHON.CO.UK 0844 967 0565