Magento Ecommerce Forum - Increasing ROI with Magento
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Magento Ecommerce Forum - Increasing ROI with Magento

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    Magento Ecommerce Forum - Increasing ROI with Magento Magento Ecommerce Forum - Increasing ROI with Magento Presentation Transcript

    • MAGENTOECOMMERCE FORUM
    • WE ARE PUSHONAN AWARD-WINNING ONLINEMARKETING AND WEBDEVELOPMENT AGENCY BASED INMANCHESTER. WE SERVICECLIENTS THROUGHOUT EUROPEWITH OUR TEAM OF 20 DIGITALSPECIALISTS
    • WE ARE PUSHONA MAGENTO SILVER PARTNER WITHAN EXPERIENCED TEAM OFMAGENTO CERTIFIED DEVELOPERS.
    • OUR APPROACHWE BELIEVE THAT SEARCH ANDSOCIAL SHOULD BE AT THE HEARTOF ECOMMERCE.
    • OUR APPROACHBUILDING A WEBSITE ISN’T THESTART OF THE ECOMMERCEPROCESS. RESEARCH IS. RESEARCH BUILD REFINE
    • RESEARCHUNDERSTAND YOUR CUSTOMER.1. HOW DO THEY FIND YOU?2. HOW DO THEY INTERACT?3. WHAT MAKES THEM WANT TOBUY FROM YOU?
    • ONLINE MARKETING1. SEARCH ENGINE OPTIMISATION2. PAID ADVERTISING3. SOCIAL MEDIA4. CONVERSION RATE OPTIMISATION
    • SEARCH ENGINE OPTIMISTAIONA WEBSITE WITH NO TRAFFIC HASNO VALUE. SEO ALLOWS YOU TODRIVE RELEVANT PEOPLE TO YOURWEBSITE. CONTENT CONNECTIONS CODE TRAFFIC
    • SEO - CODETHE CODING OF YOUR WEBSITE ISIMPORTANT. PAGE LOAD TIME ANDMICROFORMATS EFFECT RANKINGS. MICROFORMATS AUTHORSHIP
    • SEO - CODE
    • SEO - CONTENTCONTENT SHOULD BE WRITTEN FORHUMANS, NOT MACHINES.COMPELLING, SHARABLE CONTENTGENERATES AUTHORITY.
    • SEO - CONNECTIONSLINKS ARE THE LIFEBLOOD OF SEO.CONNECTIONS FROM OTHERWEBSITES INCREASE AUTHORITYAND PROPENSITY TO RANK.
    • PAID ADVERTISING - PPCDRIVE TRAFFIC QUICKLY TO YOURWEBSITE. PPC ALLOWS YOU TODRIVE CUSTOMERS TO YOURWEBSITE FAST.
    • PAID ADVERTISING - AFFILIATEAFFILIATE MARKETING ALLOWSBRANDS TO LEVERAGE EXISTINGNETWORKS IN AN EFFORT TODRIVE INCREASED REVENUE.
    • SOCIAL MEDIAREGARDLESS OF WHETHER YOUENGAGE PEOPLE WILL TALK ABOUTYOUR BRAND. ENGAGE ANDCAPTURE.
    • REVIEWSREVIEWS ACT AS A TRUST SIGNAL.FOCUS ON OBTAINING POSITIVEREVIEWS BY PROVIDING GOODCUSTOMER SERVICE.
    • CONVERSION RATE OPTIMISATIONONCE WE HAVE TRAFFIC WE WANTTHEM TO CONVERT. MAKE ANENQUIRY. BUY A PRODUCT.
    • USER JOURNEYALLOW USERS TO NAVIGATE THEWEBSITE EASILY. MEGA MENU LAYERED NAVIGATION
    • PURCHASE PATHMAKE IT SIMPLE FOR USERS TOPURCHASE. REALTIME STOCK DELIVERY / RETURNS INFORMATION MULTIPLE PRODUCT PRODUCT ATTRIBUTES IMAGES
    • FOLLOW-UP EMAILSRE-CAPTURE LOST CUSTOMERS.INSTANT EMAIL 23 HOURS 6 DAYS, 23 HOURS
    • CHECKOUT FUNNEL ALLOW USERS TO PURCHASE QUICKLY WITHOUT DISTRACTION. GUESTPROGRESS CHECKOUTINDICATOR TRUST SIX STEP SIGNALS CHECKOUT
    • MOBILE / TABLET DEVICESSCALE YOUR WEBSITE USINGRESPONSIVE DESIGN. 30% OF TRAFFIC, BUT ONLY 15% OF REVENUE BEFORE RESPONSIVE
    • BONUS TIP SAVE TIMEINCREASE ROI BY SAVING TIMEAND MONEY. MULTIPLE EFFICIENT CUSTOMER STOREFRONTS SERVICES
    • KEY TAKEAWAYS1. DRIVE TRAFFIC TO YOURWEBSITE USING TARGETED SEOAND PAID ADVERTISING.2. CATER FOR MOBILE DEVICES.3. SWEAT THE SITE USING CROAND FOLLOW-UP EMAILS4. SAVE TIME TO INCREASE ROI.
    • THANK YOU FOR YOUR TIMEANY QUESTIONS?EMAIL: TELEPHONE:SIMON@PUSHON.CO.UK 0844 967 0565