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MAGENTOECOMMERCE FORUM
WE ARE PUSHONAN AWARD-WINNING ONLINEMARKETING AND WEBDEVELOPMENT AGENCY BASED INMANCHESTER. WE SERVICECLIENTS THROUGHOUT E...
WE ARE PUSHONA MAGENTO SILVER PARTNER WITHAN EXPERIENCED TEAM OFMAGENTO CERTIFIED DEVELOPERS.
OUR APPROACHWE BELIEVE THAT SEARCH ANDSOCIAL SHOULD BE AT THE HEARTOF ECOMMERCE.
OUR APPROACHBUILDING A WEBSITE ISN’T THESTART OF THE ECOMMERCEPROCESS. RESEARCH IS.    RESEARCH   BUILD   REFINE
RESEARCHUNDERSTAND YOUR CUSTOMER.1. HOW DO THEY FIND YOU?2. HOW DO THEY INTERACT?3. WHAT MAKES THEM WANT TOBUY FROM YOU?
ONLINE MARKETING1. SEARCH ENGINE OPTIMISATION2. PAID ADVERTISING3. SOCIAL MEDIA4. CONVERSION RATE OPTIMISATION
SEARCH ENGINE OPTIMISTAIONA WEBSITE WITH NO TRAFFIC HASNO VALUE. SEO ALLOWS YOU TODRIVE RELEVANT PEOPLE TO YOURWEBSITE.   ...
SEO - CODETHE CODING OF YOUR WEBSITE ISIMPORTANT. PAGE LOAD TIME ANDMICROFORMATS EFFECT RANKINGS.                      MIC...
SEO - CODE
SEO - CONTENTCONTENT SHOULD BE WRITTEN FORHUMANS, NOT MACHINES.COMPELLING, SHARABLE CONTENTGENERATES AUTHORITY.
SEO - CONNECTIONSLINKS ARE THE LIFEBLOOD OF SEO.CONNECTIONS FROM OTHERWEBSITES INCREASE AUTHORITYAND PROPENSITY TO RANK.
PAID ADVERTISING - PPCDRIVE TRAFFIC QUICKLY TO YOURWEBSITE. PPC ALLOWS YOU TODRIVE CUSTOMERS TO YOURWEBSITE FAST.
PAID ADVERTISING - AFFILIATEAFFILIATE MARKETING ALLOWSBRANDS TO LEVERAGE EXISTINGNETWORKS IN AN EFFORT TODRIVE INCREASED R...
SOCIAL MEDIAREGARDLESS OF WHETHER YOUENGAGE PEOPLE WILL TALK ABOUTYOUR BRAND. ENGAGE ANDCAPTURE.
REVIEWSREVIEWS ACT AS A TRUST SIGNAL.FOCUS ON OBTAINING POSITIVEREVIEWS BY PROVIDING GOODCUSTOMER SERVICE.
CONVERSION RATE OPTIMISATIONONCE WE HAVE TRAFFIC WE WANTTHEM TO CONVERT. MAKE ANENQUIRY. BUY A PRODUCT.
USER JOURNEYALLOW USERS TO NAVIGATE THEWEBSITE EASILY.   MEGA MENU   LAYERED NAVIGATION
PURCHASE PATHMAKE IT SIMPLE FOR USERS TOPURCHASE.                 REALTIME                           STOCK                ...
FOLLOW-UP EMAILSRE-CAPTURE LOST CUSTOMERS.INSTANT EMAIL   23 HOURS   6 DAYS, 23 HOURS
CHECKOUT FUNNEL    ALLOW USERS TO PURCHASE    QUICKLY WITHOUT DISTRACTION.                                GUESTPROGRESS   ...
MOBILE / TABLET DEVICESSCALE YOUR WEBSITE USINGRESPONSIVE DESIGN.           30% OF TRAFFIC, BUT          ONLY 15% OF REVEN...
BONUS TIP SAVE TIMEINCREASE ROI BY SAVING TIMEAND MONEY.     MULTIPLE    EFFICIENT CUSTOMER   STOREFRONTS         SERVICES
KEY TAKEAWAYS1. DRIVE TRAFFIC TO YOURWEBSITE USING TARGETED SEOAND PAID ADVERTISING.2. CATER FOR MOBILE DEVICES.3. SWEAT T...
THANK YOU FOR YOUR TIMEANY QUESTIONS?EMAIL:               TELEPHONE:SIMON@PUSHON.CO.UK   0844 967 0565
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Magento Ecommerce Forum - Increasing ROI with Magento

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Transcript of "Magento Ecommerce Forum - Increasing ROI with Magento"

  1. 1. MAGENTOECOMMERCE FORUM
  2. 2. WE ARE PUSHONAN AWARD-WINNING ONLINEMARKETING AND WEBDEVELOPMENT AGENCY BASED INMANCHESTER. WE SERVICECLIENTS THROUGHOUT EUROPEWITH OUR TEAM OF 20 DIGITALSPECIALISTS
  3. 3. WE ARE PUSHONA MAGENTO SILVER PARTNER WITHAN EXPERIENCED TEAM OFMAGENTO CERTIFIED DEVELOPERS.
  4. 4. OUR APPROACHWE BELIEVE THAT SEARCH ANDSOCIAL SHOULD BE AT THE HEARTOF ECOMMERCE.
  5. 5. OUR APPROACHBUILDING A WEBSITE ISN’T THESTART OF THE ECOMMERCEPROCESS. RESEARCH IS. RESEARCH BUILD REFINE
  6. 6. RESEARCHUNDERSTAND YOUR CUSTOMER.1. HOW DO THEY FIND YOU?2. HOW DO THEY INTERACT?3. WHAT MAKES THEM WANT TOBUY FROM YOU?
  7. 7. ONLINE MARKETING1. SEARCH ENGINE OPTIMISATION2. PAID ADVERTISING3. SOCIAL MEDIA4. CONVERSION RATE OPTIMISATION
  8. 8. SEARCH ENGINE OPTIMISTAIONA WEBSITE WITH NO TRAFFIC HASNO VALUE. SEO ALLOWS YOU TODRIVE RELEVANT PEOPLE TO YOURWEBSITE. CONTENT CONNECTIONS CODE TRAFFIC
  9. 9. SEO - CODETHE CODING OF YOUR WEBSITE ISIMPORTANT. PAGE LOAD TIME ANDMICROFORMATS EFFECT RANKINGS. MICROFORMATS AUTHORSHIP
  10. 10. SEO - CODE
  11. 11. SEO - CONTENTCONTENT SHOULD BE WRITTEN FORHUMANS, NOT MACHINES.COMPELLING, SHARABLE CONTENTGENERATES AUTHORITY.
  12. 12. SEO - CONNECTIONSLINKS ARE THE LIFEBLOOD OF SEO.CONNECTIONS FROM OTHERWEBSITES INCREASE AUTHORITYAND PROPENSITY TO RANK.
  13. 13. PAID ADVERTISING - PPCDRIVE TRAFFIC QUICKLY TO YOURWEBSITE. PPC ALLOWS YOU TODRIVE CUSTOMERS TO YOURWEBSITE FAST.
  14. 14. PAID ADVERTISING - AFFILIATEAFFILIATE MARKETING ALLOWSBRANDS TO LEVERAGE EXISTINGNETWORKS IN AN EFFORT TODRIVE INCREASED REVENUE.
  15. 15. SOCIAL MEDIAREGARDLESS OF WHETHER YOUENGAGE PEOPLE WILL TALK ABOUTYOUR BRAND. ENGAGE ANDCAPTURE.
  16. 16. REVIEWSREVIEWS ACT AS A TRUST SIGNAL.FOCUS ON OBTAINING POSITIVEREVIEWS BY PROVIDING GOODCUSTOMER SERVICE.
  17. 17. CONVERSION RATE OPTIMISATIONONCE WE HAVE TRAFFIC WE WANTTHEM TO CONVERT. MAKE ANENQUIRY. BUY A PRODUCT.
  18. 18. USER JOURNEYALLOW USERS TO NAVIGATE THEWEBSITE EASILY. MEGA MENU LAYERED NAVIGATION
  19. 19. PURCHASE PATHMAKE IT SIMPLE FOR USERS TOPURCHASE. REALTIME STOCK DELIVERY / RETURNS INFORMATION MULTIPLE PRODUCT PRODUCT ATTRIBUTES IMAGES
  20. 20. FOLLOW-UP EMAILSRE-CAPTURE LOST CUSTOMERS.INSTANT EMAIL 23 HOURS 6 DAYS, 23 HOURS
  21. 21. CHECKOUT FUNNEL ALLOW USERS TO PURCHASE QUICKLY WITHOUT DISTRACTION. GUESTPROGRESS CHECKOUTINDICATOR TRUST SIX STEP SIGNALS CHECKOUT
  22. 22. MOBILE / TABLET DEVICESSCALE YOUR WEBSITE USINGRESPONSIVE DESIGN. 30% OF TRAFFIC, BUT ONLY 15% OF REVENUE BEFORE RESPONSIVE
  23. 23. BONUS TIP SAVE TIMEINCREASE ROI BY SAVING TIMEAND MONEY. MULTIPLE EFFICIENT CUSTOMER STOREFRONTS SERVICES
  24. 24. KEY TAKEAWAYS1. DRIVE TRAFFIC TO YOURWEBSITE USING TARGETED SEOAND PAID ADVERTISING.2. CATER FOR MOBILE DEVICES.3. SWEAT THE SITE USING CROAND FOLLOW-UP EMAILS4. SAVE TIME TO INCREASE ROI.
  25. 25. THANK YOU FOR YOUR TIMEANY QUESTIONS?EMAIL: TELEPHONE:SIMON@PUSHON.CO.UK 0844 967 0565
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