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How can Magento help your business - Deepak Anand (Magento)
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How can Magento help your business - Deepak Anand (Magento)


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Scaling your business with Magento - Manchester Magento Event 29/10/2013

Scaling your business with Magento - Manchester Magento Event 29/10/2013

Published in: Business, Technology
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  • (Goal of slide: discovery and/or recap of what know about customer)Note: slide can be used as open-ended question to stimulate discussionCan also advance slide to show popular responsesIf we already know some of the answers based on prior discover, edit the bullet points to include prospects goals
  • (goal: credibility/confidence—show range of top brands using EE)You can see a wide range of verticals represented: electronics, food and beverage, apparel, footwear, publishing, home goods and more. We have brick and mortar retailers, eCommerce pure-play companies, and a variety of great brands that have turned to Magento to develop their eCommerce channel.
  • Based on interviews with five Magento merchants who migrated from various other solutions, Forrester created a composite merchant with $40m in annual online sales and analyzedthThe composite merchant experiences an average revenue uplift of 17.3%.Of this, 20% is attributed directly to the Magento platform. We note that the interviewed merchants attributed between 10% and 80% of their revenue uplift to the Magento platform. For the interviewed merchants, revenue uplift was driven by more frequent marketing activities, sales events, and site optimization, which are enabled by Magento’s features and scalability.”e main costs, revenue lift, and ROI attributable to the Magento platform.
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    • 1. How can Magento help your business? © 2013 Page | 1
    • 2. Agenda 1 Introduction 2 Your ecommerce goals 3 Total Economic Impact of Magento by Forrester © 2013 Page | 2
    • 3. Magento Company History Key Milestones Version 1.0 Launched Enterprise Edition Acquired by eBay Inc. Developer Certification Open source platform Accelerated development of the platform Gold standard for development skills ’08 © 2013 Support the needs of larger merchants ’09 ’11 ’12 Page | 3 #1 Platform Most popular eCommerce solution ’13
    • 4. What are your commerce goals?  Ambitious top line growth  Attract new customers  Complex product catalog management  Ability to scale with business growth  Easier management of day-to-day updates © 2013 Page | 4  Integration with existing business systems  Modify design and content quickly  More targeted marketing capabilities  Multichannel commerce  Break through current technology limitations
    • 5. The World’s Leading Brands Choose Magento CONFIDENTIAL © 2013 Page | 5
    • 6. Why Customers Choose Magento Ecosystem Value Performance eBay Business Love Solution Customizable scalable Functionality Developers Community © 2013 Page | 6
    • 7. Magento by the Numbers #1 Platform 200+ Among Alexa Top 100K and Top 1 Million Sites 1 Top-Tier Solution Partners 2000+ 200,000+ Merchants Worldwide 500+ Employees Focused on Magento SOURCE 1Tom © 2013 Robertshaw eCommerce Survey, February 2013 Page | 7 Certified Magento Developers
    • 8. Forrester Total Economic Impact Study (TEI) “Magento Enterprise provided merchants with a stable, scalable, flexible platform that contributed to their incremental online revenue growth”  159% ROI, 5.8 month payback  Up to 80% of revenue attributed to Magento Platform Qualitative Benefits  Most competitive cost of ownership  Scalability and stability to meet traffic volume  Flexible to enable a broad range of functional requirements  Rapid time-to-market  Increased levels of marketing activities To download, go to © 2013 Page | 8
    • 9. Magento Enterprise Edition – Key Features Enterprise class eCommerce features to drive revenue and ROI Attract and Engage Customers Attract New Customers  Search Engine Optimization Convert and Sell More Increase Order Value    Create Rich, Engaging Consumer Experiences        Flexible Product Catalog Attribute Sets CMS / Static Blocks Custom Theming WYSIWYG Editor Multi-site, Multi-device Internationalization/Locali zation Help Shoppers Find What They Want      © 2013 Solr Search Layered Navigation Product Comparison Persistent Shopping Real-time Inventory Page | 9      Customer Segmentation Targeted Promotions Shopping Cart Price Rules On-site Banners Product Suggestions Cross-sell / Upsell Related Products Bundled Products Drive Conversion       Multiple Shipping Options Multiple Payment Options Magento Payment Bridge Custom and 3P Tax Rates Order Management Tools Assisted Shopping Turn Customers into Loyal Advocates Ensure a Smooth Postpurchase Experience     Manage orders Automated emails Return Merchandise Authorization (RMA) Issue Store Credits Drive Loyalty and Advocacy        Rewards Points Programs Custom Coupons Newsletters Target Promotions Based on Shopping History Customer Accounts Wish Lists and Gift Registries Ratings and Reviews Grow and Scale with Confidence Scalability and Performance      Full Page Caching Indexing Optimized Performance of Key Flows Order Archiving Business User Controls    Backup & Rollback Configurable / Customizable Work Flows Multiple Users / Access Control Extensibility    Open Core Modular Architecture Third Party or Custom Extensions
    • 10. Magento Enterprise Edition Near term roadmap and vision for the future 2014 2013 1.13 .0.1 .0.2 1.13.1 2015 1.13.2 Release 2016 Release Release Release Release Further Indexing Enhancements Responsive Design Reference Store Core Technology Enhancements Tax Enhancements Connectedness and Interoperability Continued Quality Focus © 2013 Performance and Scalability Business User Enablement Page | 10
    • 11. ebay inc Commitment • Delivering next generation solutions and innovation • 27,000 staff working on innovation in 85 countries • Global Robust platforms for brands and retailers of all sizes GLOBAL PLAYER LEADER IN MOBILE • • • • • • • 193 markets around the world 25 currencies 51% of revenue is international 132M active registered accounts 120M USERS GLOBALLY 70% ITEMS SOLD ARE NEW PRODUCTS • 200,000 Webstores; • 20% of global commerce transactions • Built with the benefit of open source • Supported by a large Enterprise team © 2013 Page | 11 42M active customers $20B mobile payment volume $45K processed in mobile payments every minute in May 2013 350M CONCURRENT ITEMS AVAILABLE • Responsive Design at the core • Full mobile as standard • Pre-integrated with leading payment methods
    • 12. Our Shared Commitments:Magento + Our Partners • Create experience our customer love • Innovate constantly • Execute well • Drive Success © 2013 Page | 12
    • 13. Enterprise Sales Manager November 7, 2013 Channel Development Manager