(Goal of slide: discovery and/or recap of what know about customer)Note: slide can be used as open-ended question to stimulate discussionCan also advance slide to show popular responsesIf we already know some of the answers based on prior discover, edit the bullet points to include prospects goals
(goal: credibility/confidence—show range of top brands using EE)You can see a wide range of verticals represented: electronics, food and beverage, apparel, footwear, publishing, home goods and more. We have brick and mortar retailers, eCommerce pure-play companies, and a variety of great brands that have turned to Magento to develop their eCommerce channel.
Based on interviews with five Magento merchants who migrated from various other solutions, Forrester created a composite merchant with $40m in annual online sales and analyzedthThe composite merchant experiences an average revenue uplift of 17.3%.Of this, 20% is attributed directly to the Magento platform. We note that the interviewed merchants attributed between 10% and 80% of their revenue uplift to the Magento platform. For the interviewed merchants, revenue uplift was driven by more frequent marketing activities, sales events, and site optimization, which are enabled by Magento’s features and scalability.”e main costs, revenue lift, and ROI attributable to the Magento platform.