savvy business blogging    in 7 easy steps
#1         not drinking the kool-aid  businesses must make a          profit                                              ...
#1                  PickingtopicsBe a Problem solver                               Finding Topic IdeasConnect dotsTimelyHa...
#2               quickcalendar Brainstorm List of                             Common11 Reader Problems                    ...
#2         quickcalendar                                         1. Why solving the problem is important5 Posts Topics    ...
#3                      GreatPOSTSWrite from reader’s                                       Headlineperspective           ...
#3                            GreatPOSTS        Headline               Grab attention and get person to read 1st line     ...
4                   BlogPromotion• Signatures (Physical and Email)                                                       E...
#5CreatingCustomers      Create Expert Guides       and use them to...       Start and Nurture an             Email List  ...
#6                     GettingNoticedUse Social Community• Sell the click  Benefits of connecting• Position Correctly  Afte...
#7                 acceleratingsuccessStart Strong             track performance                  Stay Focused• “Winging i...
#7                  startingstrong10-Point Blog Review        Coaching Session     Audience                  60 minutes   ...
#7  startingstrong  Questions?  pushingsocial.com/Specialstansmith@pushingsocial.com           www.Pushingsocial.com
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Savvy Business Blogging in 7 Easy Steps

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Learn how to:
1. Create a 52 week editorial calendar in 45 minutes
2. Attract new blog readers
3. Turn blog readers into customers

Published in: Business, Technology
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Savvy Business Blogging in 7 Easy Steps

  1. 1. savvy business blogging in 7 easy steps
  2. 2. #1 not drinking the kool-aid businesses must make a profit Blogs are not immune every action requires an They MUST investment Pay for themselvesevery investment requires a return www.Pushingsocial.com
  3. 3. #1 PickingtopicsBe a Problem solver Finding Topic IdeasConnect dotsTimelyHave an opinionEntertaining (Not Hilarious) www.Pushingsocial.com
  4. 4. #2 quickcalendar Brainstorm List of Common11 Reader Problems Nagging Expensive Hard to solve www.Pushingsocial.com
  5. 5. #2 quickcalendar 1. Why solving the problem is important5 Posts Topics (saves time, makes money, good for ego) Per Problem 2. What are the options for solving the problem? 3. How to solve the problem using your11x5=55 Posts service / product 4. Problem Diagnostic (Checklists) 5. Case Study (Customer or 3rd Party) www.pushingsocial.com
  6. 6. #3 GreatPOSTSWrite from reader’s Headlineperspective The Problem Why Solving The Problem is ImportantShort (400 - 500 words)Give away all you can - How to Solve the ProblemInformation=Trust Recap and Request the Action www.Pushingsocial.com
  7. 7. #3 GreatPOSTS Headline Grab attention and get person to read 1st line The Problem Show reader why they should invest 1 more minute readingWhy Solving The Problem is Tease reader with the solution and get another 1 minute investment Important Demonstrate your expertise and build credibility How to Solve the ProblemRecap and Request the Action Simple request for comment, retweet, subscription, etc. www.Pushingsocial.com
  8. 8. 4 BlogPromotion• Signatures (Physical and Email) Explore Content Hubs• Packaging Repurpose Posts for• Signage YouTube• Routine communications (Invoice) Slideshare• Web Site PinteresT www.Pushingsocial.com
  9. 9. #5CreatingCustomers Create Expert Guides and use them to... Start and Nurture an Email List Give Away The Why and What Use Email to Sell the How Add Webinars toBridge between research and action www.Pushingsocial.com
  10. 10. #6 GettingNoticedUse Social Community• Sell the click Benefits of connecting• Position Correctly After Headline• 12:1 12 shares for every 1 Promotional link www.Pushingsocial.com
  11. 11. #7 acceleratingsuccessStart Strong track performance Stay Focused• “Winging it” turns • Pick a metric and • Achieve Mastery mistakes into lethal track it errors Pageviews, Conversions, Bounce • Pick 3 Platforms Rate• Planning Now • Be Patient • Hold yourself Prevents Sweating accountable for Later results www.Pushingsocial.com
  12. 12. #7 startingstrong10-Point Blog Review Coaching Session Audience 60 minutes $97 Creative Discuss Review Answer Questions For WebEntre Post Writing Blog Layout Create Action Plan Attendees ONlyBusiness Objectives Recorded Getting Noticed pushingsocial.com/special www.Pushingsocial.com
  13. 13. #7 startingstrong Questions? pushingsocial.com/Specialstansmith@pushingsocial.com www.Pushingsocial.com

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