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This is Pusher’s top ten of the 2013
Facebook Studio Awards
We’ve tried to summarise each
entry to a page with a snapshot ...
OREODAILYTWIST:DRAFTFCB/360i
CONTENT DRIVEN IDEA WITH FACEBOOK
ADVERTISING
DAILY, TOPICAL CONTENT CREATED
100 ADS IN 100 D...
ALITTLEVILLAGEGOESGLOBAL:
JUNGVONMATT/LIMMAT
SOCIAL/REAL WORLD INTEGRATION
LIKE OBERMUTTEN VILLAGE’S (POP. 72)
FACEBOOK PA...
GREYPOUPON:CP+B
HISTORICALLY CLASSY MUSTARD MADE USERS APPLY TO
BECOME FANS OF THEIR FACEBOOK PAGE. YOU WERE ONLY
ACCEPTED...
AIRASIAFRIENDSY:PUBLICISMOJO
APP ALLOWING YOU TO INVITE 300 OF YOUR FRIENDS ON AN
A330 FOR A TRIP TO KUALA LUMPUR TOGETHER...
TOSHIBA/INTELTHEBEAUTYINSIDE:
PEIRERA&O’DELL
A SERIES OF FILMS STARRING EVERYDAY
PEOPLE VIA SOCIAL MEDIA AUDITIONS
PERSONA...
NIKE1THOLOGY:RGA
TRIBUTE TO NIKE AIRFORCE ONE THROUGH APP
ALLOWING YOU TO SORT THROUGH THE ENTIRE HISTORY
OF AF-1’S, INCLU...
HEINEKENSQUADNUMBERS:TBWA
500,000 ORANGE FAN SHIRTS GIVEN AWAY ON
HEINEKEN CARTONS WITH UNIQUE CODES. TAKE
PHOTOS OF YOURS...
OAKREVERSEROBBERIES:THEMONKEYS
TELL US WHERE YOU WANT YOUR OAK AND
WE’LL REVERSE ROB YOU
NOVELTY FACTOR
REAL WORLD OUTCOME...
NEWCASTLEBREWERY
NOBOLLOCKS:DROGA5
CONTENT ENCOURAGING EVERYONE TO TAKE A “NO
BOLLOCKS” LOOK ON LIFE. SUBTEXTER APP WAS A ...
ONECOPYSONG:RGA
HIP HOP ARTIST ADAM TENSTA CREATED A SONG ONLY ONE PERSON AT A
TIME COULD LISTEN TO. USERS QUEUE IN LINE O...
KEYTHEMESALLFOCUSONAMOTIVATIONTOPARTICIPATE
Culturally relevant - sport / national pride / sub culture
Personalisation - g...
THANK YOU
DOWNLOAD THIS PRESENTATION
SLIDESHARE.COM/PUSHERAGENCY
follow us @pushersocial
FOR MORE INFORMATION CONTACT US ON
+61 2 9356 1500 info@pusher.com.au
Pusher Sydney
Top Floor 63 William St
East Sydney NS...
Facebook Studio Awards Top Ten
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Facebook Studio Awards Top Ten

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Pusher's pick of the 2013 Facebook Studio award winners, along with a top line analysis of what common factors each social media campaign shared.

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Transcript of "Facebook Studio Awards Top Ten"

  1. 1. This is Pusher’s top ten of the 2013 Facebook Studio Awards We’ve tried to summarise each entry to a page with a snapshot of the work, and why we believe it was effective See them all for yourself www.facebook-studio.com/awards/
  2. 2. OREODAILYTWIST:DRAFTFCB/360i CONTENT DRIVEN IDEA WITH FACEBOOK ADVERTISING DAILY, TOPICAL CONTENT CREATED 100 ADS IN 100 DAYS PICKED UP BY BLOGGERS AND MEDIA FUN, REAL TIME, TOPICAL CONTENT NOVELTY FACTOR PR STUNT GREW FROM 26 > 27 MILLION FANS AVG 1472 SHARES / POST 231M EARNED IMPRESSIONS http://www.facebookstudio.com/gallery/submission/oreo-daily-twist-4 REASONRESULTSOVERVIEW
  3. 3. ALITTLEVILLAGEGOESGLOBAL: JUNGVONMATT/LIMMAT SOCIAL/REAL WORLD INTEGRATION LIKE OBERMUTTEN VILLAGE’S (POP. 72) FACEBOOK PAGE AND BE ADDED TO THEIR VILLAGE BULLETIN BOARD REAL WORLD INTEGRATION NOVELTY FACTOR PR STUNT MOST ACTIVE PAGE IN SWITZERLAND 4/5 FANS INTERACT WITH PAGE 16,000 FANS 60 MILLION EARNED MEDIA IMPRESSIONS http://www.facebookstudio.com/gallery/submission/a-little-village-goes-global REASONRESULTSOVERVIEW
  4. 4. GREYPOUPON:CP+B HISTORICALLY CLASSY MUSTARD MADE USERS APPLY TO BECOME FANS OF THEIR FACEBOOK PAGE. YOU WERE ONLY ACCEPTED IF YOU HAD BEEN CLASSY ENOUGH. PEOPLE ACCEPTED RECEIVED LUXURIOUS REWARDS. NOVELTY REAL REWARDS PR STUNT 100,000,000 IMPRESSIONS NATIONAL PR COVERAGE http://www.facebookstudio.com/gallery/submission/society-of-good-taste REASONRESULTSOVERVIEW
  5. 5. AIRASIAFRIENDSY:PUBLICISMOJO APP ALLOWING YOU TO INVITE 300 OF YOUR FRIENDS ON AN A330 FOR A TRIP TO KUALA LUMPUR TOGETHER. PERSONALISATION HUGE INCENTIVE PR STUNT NAVIGATING FACEBOOK TERMS AND CONDITIONS! 12,500 ENTRIES $1.6M EARNED MEDIA REASONRESULTSOVERVIEW http://www.facebook-studio.com/gallery/submission/airasia-friendsy REASONRESULTSOVERVIEW
  6. 6. TOSHIBA/INTELTHEBEAUTYINSIDE: PEIRERA&O’DELL A SERIES OF FILMS STARRING EVERYDAY PEOPLE VIA SOCIAL MEDIA AUDITIONS PERSONALISATION. REAL WORLD OUTCOME. STORYTELLING. 4,000 AUDITIONS 69M VIEWS OF THE FILM 95,000 INCREASE IN FANS http://www.facebookstudio.com/gallery/submission/the-beauty-inside REASONRESULTSOVERVIEWREASONRESULTSOVERVIEW
  7. 7. NIKE1THOLOGY:RGA TRIBUTE TO NIKE AIRFORCE ONE THROUGH APP ALLOWING YOU TO SORT THROUGH THE ENTIRE HISTORY OF AF-1’S, INCLUDING MARKING ‘WANT’ OR ‘OWN’ AS A FACEBOOK ACTION. SHOES WITH THE MOST ‘WANTS’ WERE BROUGHT BACK IN 2013 BY NIKE. TAPPING INTO SUBCULTURE REAL WORLD OUTCOME NO PAID MEDIA 23,000 VISITORS AVG 5 MINUTES / VISIT http://www.facebookstudio.com/gallery/submission/1thology REASONRESULTSOVERVIEWREASONRESULTSOVERVIEW
  8. 8. HEINEKENSQUADNUMBERS:TBWA 500,000 ORANGE FAN SHIRTS GIVEN AWAY ON HEINEKEN CARTONS WITH UNIQUE CODES. TAKE PHOTOS OF YOURSELF DOING CRAZY STUNTS, UPLOAD TO FACEBOOK APP TO WIN FOOTBALL TICKETS. CULTURALLY RELEVANT HUGE INCENTIVES (FREE GIFT AND MAJOR PRIZE) 500,000 CARTONS SOLD IN 2 WEEKS (30% INCREASE IN SALES) 60,000 CONNECTED SHIRT NUMBER TO FACEBOOK (12% CONVERSION) 25,000 STUNTS UPLOADED http://www.facebookstudio.com/gallery/submission/heineken-squad-numbers REASONRESULTSOVERVIEW
  9. 9. OAKREVERSEROBBERIES:THEMONKEYS TELL US WHERE YOU WANT YOUR OAK AND WE’LL REVERSE ROB YOU NOVELTY FACTOR REAL WORLD OUTCOME 3,000 REQUESTS FOR A REVERSE ROBBERY 60 NEW STORES STOCK OAK http://www.facebook-studio.com/gallery/submission/reverse-robberies REASONRESULTSOVERVIEW
  10. 10. NEWCASTLEBREWERY NOBOLLOCKS:DROGA5 CONTENT ENCOURAGING EVERYONE TO TAKE A “NO BOLLOCKS” LOOK ON LIFE. SUBTEXTER APP WAS A MEME CREATOR POINTING OUT HOW BOLLOCKS THE IMAGE WAS. BREAKS CATEGORY FORMAT NOVELTY FACTOR CULTURALLY RELEVANT TO THE UK 230% INCREASE IN FANS OVER 6 MONTHS 25% ENGAGEMENT http://www.facebookstudio.com/gallery/submission/no-bollocks REASONRESULTSOVERVIEW
  11. 11. ONECOPYSONG:RGA HIP HOP ARTIST ADAM TENSTA CREATED A SONG ONLY ONE PERSON AT A TIME COULD LISTEN TO. USERS QUEUE IN LINE ON A FACEBOOK APP TO WAIT THEIR TURN TO HEAR IT. CUT THE QUEUE BY SHARING THE ARTISTS EXISTING MUSIC ON YOUTUBE/SPOTIFY/FACEBOOK ONE OF A FEW TO LISTEN TO THE SONG EXCLUSIVE PRODUCT GREAT MOTIVATION TO SHARE 20x INCREASE IN FANS ACROSS 40 COUNTRIES http://www.facebook-studio.com/gallery/submission/one-copy-song REASONRESULTSOVERVIEW
  12. 12. KEYTHEMESALLFOCUSONAMOTIVATIONTOPARTICIPATE Culturally relevant - sport / national pride / sub culture Personalisation - give me something relevant to me Big incentive - lot’s of money, recognition or money can’t buy prize Real world integration. Do something online, see it in the real world WHAT’SINCOMMON? Roughly half of these examples are standalone tactics, while the others are the core of a larger campaign with POS or ATL integration The success of most campaigns extends beyond Facebook into mainstream news via a planned PR approach These campaigns are not about gaining ‘likes’
  13. 13. THANK YOU DOWNLOAD THIS PRESENTATION SLIDESHARE.COM/PUSHERAGENCY follow us @pushersocial
  14. 14. FOR MORE INFORMATION CONTACT US ON +61 2 9356 1500 info@pusher.com.au Pusher Sydney Top Floor 63 William St East Sydney NSW 2010 Pusher Brisbane Top Floor 22 Ross St Newstead QLD 4102
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