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Ethics And  Functional Areas    Mktg
Ethics And  Functional Areas    Mktg
Ethics And  Functional Areas    Mktg
Ethics And  Functional Areas    Mktg
Ethics And  Functional Areas    Mktg
Ethics And  Functional Areas    Mktg
Ethics And  Functional Areas    Mktg
Ethics And  Functional Areas    Mktg
Ethics And  Functional Areas    Mktg
Ethics And  Functional Areas    Mktg
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Ethics And Functional Areas Mktg

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  • 1. Ethics in Functional Areas
  • 2. Sales • Supply of product not as per order or sample • Keeping a few costs hidden – Transport/Accessories • Not accepting defective product by some small obscure print condition. • Changing product specifications without prior intimation to the customer • Changing business terms without approval of the customer. • Delaying the supply of goods to the customer
  • 3. Sales • Treating 2 customers differently without valid reasons • Using superlatives for ordinary products • Not providing after sales service as agreed upon in the original contract. • Playing favourites between two customers regarding price and priority in supplies.
  • 4. Advertising & Promotion • Exaggerating product benefits in advertisements • Supplying products, which are different than those advertised. • Giving wrong idea in advertisements regarding price • Not supplying the gift so promised in the campaign • Increasing the price and then offering a discount on the price.
  • 5. • Making derogatory remarks about competitors • Making comparative advertisements by using selected parameters alone • Hiding major flaws of the product • Not providing the advertised service to the customers as a part of the promotional plan. • Giving wrong information about the product.
  • 6. After Sales Service • Service technicians not going by the priority and playing favourites for personal gain. • Using substandard material during service and charging for the genuine parts • Using wrong equipment which endangers the product itself during service • Not taking service calls, if the location is distant or not easy to reach while free service was promised for that place. • Making temporary repairs only to the product, so that it can be repeatedly brought for service
  • 7. • Over-billing the service charges • Not keeping the service records properly so that the problem has to be looked into afresh. • Using substandard components or rejected components. • Refusing to service the product on some pretext or the other • Exchanging genuine parts with spurious ones, when the product comes for service.
  • 8. Marketing Research • Research done to reflect a particular viewpoint • Research is focused on areas which need not be covered. • Deep in-depth research is undertaken when preliminary research would have satisfied the research objective • Old research is repackaged as new • Biased report • Selling the research report to competition also • Suppressing parts of the report/data to the managers. • Entrusting the Marketing Research to a novice.
  • 9. THANK YOU
  • 10. THANK YOU

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