Company: Wipro Ltd
Income 2005-2006 = Rs 7500 Cr (rounded off)
Net profit after tax (05-06) = Rs 1500 Cr (rounded off)
Karmayog CSR Rating- 3/5
Wipro Cares is an initiative by the Wiproites, their family members and friends to contribute in the areas
of education, community and social development. Wipro Cares philosophy is to utilize the collective
wisdom of volunteers to bring long term benefits and satisfaction to the community, as we believe that
providing funds alone will not help the community.This is a unique corporate experiment to channelise
the contributions of the Wiproites matched by Wipro, and the desires of Wiproites to make meaningful
contributions to society, on a continuous basis.
Wipro Cares contributes through two pronged strategy: providing rehabilitation to survivors of natural
calamities and enhancing learning abilities of children from the under privileged sections of the society
Leaning enhancement: Wipro Cares has initiated Learning Enhancement Programmes at schools
catering to the children from the under privileged section of the society. The main objectives of this
programme is to improve the standards of learning, build confidence, ignite curiosity, broaden their
awareness levels, improve their communication skills in English , build a healthy self-esteem and help
them break through self imposed limits to achieve his/her greatest potential.In line with its focus, these
programmes have been successfully implemented in Olcott Memorial School in Besantnagar, Chennai and
Government Secondary School in Viveknagar, Bangalore.
The Olcott Memorial School in Besantnagar, Chennai is a 110 years old Tamil medium school run by
the theological Society. Wipro Cares volunteers work with the students of classes 4 and 5 (total strength
-120 children), for about two hours on the 1st and 3rd Saturdays of every month. The Government
Secondary School in Viveknagar, Bangalore in run in three different languages-Tamil, Telegu and
Kannada.Volunteers who are comfortable in communicating in one of these languages take up the
responsibility of each class where they devote 2 hours every Saturday. The volunteers work with children
from class 2 onwards.As we go along, we plan to roll this programme in several more schools and in other
Wipro Cares volunteers devote 2 hours every Saturday with the ultimate desire to make learning
fun for these children. Once the volunteer builds a good rapport with a group of three-four children, he
or she would work on the holistic development of these children - to instill confidence among them, to
build communication skills, encourage their creativity and thinking ability.
Makkala Jagriti - Wipro Cares Learning Centre:A Learning Center focused on providing enriching,
exciting, safe and secure environment to children from under privileged sections of the society was
inaugurated by Makkala Jagriti, and Wipro Cares in Bangalore. Makkala Jagriti is an NGO, whose focus
is to work with underprivileged children in the area of education. The Learning Centre will also provide
opportunities for contributing to the community to Wipro employees, their friends and families. They can
get involved by interacting, involving, teaching & learning in mutually enriching way to reach quality-
learning environment to the economically disadvantaged children in an integrated manner through the
Summer Camp for Children : The idea of interacting with the children of the school using creative and
innovative ways such as arts, crafts and other fun activities appealed to the Wipro Cares volunteers. It
had two fold objectives: First, to stay in touch with the children that they were involved with during the
summer break. Second, to make the summer holidays enjoyable for these children, who would otherwise
have to spend time playing with mud and sand outside their homes, when their parents go to work. The
activities also brought forth the hidden talents of these children (and the volunteers!) be it story telling
with hand puppets, painting or clay modeling.
A group of volunteers took on the additional responsibility of organizing the camp, with the support of the
administration. They planned out different activities every Saturday.The summer camps also helped these
children develop their skills, confidence and motivation to succeed not just in classrooms but in life.
Providing Basic Infrastructure at the School
For a child to come regularly to the school and stay interested in school activities, it is necessary hat the
school is equipped with proper infrastructure. Moreover, research has shown that lack of toilets facilities
for girls is the main reason for the high drop out rates among students.In the Government School in
Veveknagar, Bangalore-India, Wipro Cares has constructed toilet blocks to cater to e student population.
Along with that, we have provided a gate, which will ensure that the kids will not run out of the school to
the roads, which may be dangerous. Small but thoughtful contributions from Wipro Cares.
Wipro Cares has adopted Pushpavanam village in tsunami-ravaged belt of Tamil Nadu with a desire to
rehabilitate survivors and rebuild the village. Our partner in this effort is BITsunami, a trust formed by
the alumni of BITS, Pilani.
Pushpavanam, about an hour's drive from Nagapattinam, has around 1200 house holds with a
population of about 6000. It lost 19 people to the tsunami which washed away 200 houses; 500 families
lost their livelihood and another 250 families were affected indirectly; 35 boats supporting around 200
families, an important means of livelihood were lost or damaged and almost all cultivable land (about 100
acres) was left barren, leaving both cultivators and the agricultural labourers without a means of
What we did earlier in Orissa and Gujarat
The damage caused by these calamities was huge; thousands of lives were lost, lakhs rendered homeless,
land owners suffered incalculable losses. The calamity affected people had to begin from scratch.
Wipro Cares' contribution in both these states, which were hit by two calamities of hither-to-unseen
dimensions, (Cyclone in Orissa in 1999 and earthquake in Gujarat in 2001) is unique.After mobilizing
funds from Wiproites which was matched by Wipro, Wipro Cares set up a team to evaluate the damage
during both these calamities. Our rehabilitation work was done after detailed discussions with the
survivors and analyzing their needs.
Amount spent on CSR : No information regarding the amount spent on CSR was available on the
Company: Tata Consultancy Services Ltd
Income 2005-2006 = Rs 8000 Cr (rounded off)
Net profit after tax (05-06) = Rs 1800 Cr (rounded off)
Karmayog CSR Rating- 2/5
TCS has always recognized the responsibility Corporates should have towards the wider communities
they operate in. Be it girl child education in South Asia in collaboration with UNICEF or adult literacy
programs in South India, TCS believes in using IT as an instrument for social development and change.
Other TCS' community initiatives have been in areas addressing environmental and civic problems;
setting up and maintaining infrastructure for urban beautification, pollution reduction and healthcare;
waste management in the office environment, tree plantation and water treatment.
Environment policy :
TCS' commitment to environment stems from the TATA Group's abiding concern for environment and
society. TCS is in the Information Technology (IT) consulting business, which by its nature of operation
has low impact on the environment. TCS will strive to provide a healthy work environment to all its
employees, and conduct environment friendly business at all its offices. To achieve these goals, TCS has
published this Environment Policy. In line with its continuous improvement process initiative, TCS will
continuously enhance its environment policy, which encompasses air, water, natural resources, people
and their interrelation.
TCS' environment policy aims at improving environment management by setting higher standards, and
optimising the use of power, water, consumables, and other natural resources. It also aims at reducing
pollution by minimising the waste generation from business operations. The policy focuses on
environment conservation as an essential element of TCS' business philosophy and infrastructure. The
main objectives of the policy are:
·Respect health, safety, and environment issues of employees, clients, vendors and local community.
·Optimise energy and power consumption, and the use of consumables and hardware through recycling
·Increase environment awareness in employees, and motivate them to participate in and promote
organization endeavours to protect the environment.
·Integrate environment conservation, health and safety measures in the design of new facilities.
·Comply with all applicable laws, rules and regulations concerning environment, safety and health.
·Drive common solutions, consistency and continual improvement, for more efficient and effective Health,
Safety and Environment measures.
·Monitor policy implementation, and report performance to stake holders periodically.
All TCS employees are expected to support the Environment Policy. The policy will be implemented at all
TCS offices, within a three dimensional framework comprising Employees, Management, and Work-place,
as mentioned below:
All TCS employees should be concerned about the environment. TCS will make all its employees aware on
how work practices affect the environment. For example, wasteful use of electricity or paper at work place
depletes natural resources and adds to pollution caused by the generating/manufacturing units.
Similarly safe work practices protect the environment by mitigating health risks and accidents. As
members of the TATA family, and responsible citizens of the country, TCS employees should observe
environment- friendly behaviour, both in and outside the work place.
TCS management will define health, safety and environment goals and objectives, identify roles and
responsibilities for policy implementation, measure performance, and allocate necessary resources. It will
integrate resource planning with health, safety and environment concerns. Two-way communication will
be established with employees, clients and vendors to promote and share health, safety and environment
initiatives. The Management will also initiate ISO 14001 certification for different locations in a phased
TCS managers will review the work environment and suggest improvements in line with this policy. The
policy will also initiate energy conservation, waste recycling, and paper reduction, in priority areas. The
measures and initiatives emerging as a result of this policy will be documented as processes. These
processes will also ensure compliance with applicable health, safety, and environment regulations in all
offices of TCS. A continual improvement plan will be initiated to achieve excellence in environment
Tata Consultancy Services to power the future of Child Genius:Youngest M-Tech student at IIT
Madras to get support for education and research Mumbai, India, 24th August, 2006In its continued
efforts to develop young scientific talent in the country, Tata Consultancy Services, a leading global IT
services and consulting firm, announced that it would support the professional aspirations of S. Chandra
Sekar, the 15 year old M.Tech student at IIT Madras. Chandra Sekar, the youngest engineering graduate
in the country, will receive a package of grants worth over Rs 7 lakh for his education including tuition
fees, research activities, technology infrastructure support, global project experience as well as mentoring
from senior executives at TCS. In addition to his costs at IIT Madras, TCS will also support the student's
research, travel and project expenses which will allow him to explore his ideas and interact with the
global academic and research community. TCS will also get one of its senior Chennai-based executives to
act as a mentor to the student during his days at IIT and guide him in his choices of research and
profession. The association between TCS and Chandra Sekar also represents a new model for
collaboration to develop R&D talent in the country. Chandra Sekar's research interests in the areas of
computer network security and cryptography are synergistic with TCS' own R&D efforts in these areas.
This will allow Chandra Sekar to work on exciting global projects in this area, using the latest in
technologies. Commenting on the initiative, Mr. S. Ramadorai, CEO & Managing Director said, "Being a
pioneer of the IT industry, TCS realize that talent needs support to realize its true potential and as a
company, we have always encouraged our young minds to seize opportunities that the global arena
offers." He added: "Chandra Sekar is a talented student focused on technology and TCS' effort is to ensure
that he has the best learning opportunities." Chandra Sekar graduated out of an engineering college
affiliated to Anna University, Chennai during 2006 to be regarded as India's youngest engineering
graduate. He is also regarded as the world's youngest Microsoft Certified Systems Engineer at age 10 and
a Cisco Certified Network Associate at 11. .
Amount spent on CSR : No information regarding the amount spent on CSR was available on the
Company: Infosys Technologies Ltd
Income 2005-2006 = Rs 7000 Cr (rounded off)
Net profit after tax (05-06) = Rs 2000 Cr (rounded off)
Karmayog CSR Rating- 4/5
CSR activities: Infosys Technologies Ltd
Infosys Foundation has worked to support the underprivileged in society and enrich their lives. Promoted
by Infosys Technologies Limited, the Foundation began its work in Karnataka, India, gradually extending
its activities to the states of Tamil Nadu, Andhra Pradesh, Maharashtra, Orissa and Punjab. It has
successfully implemented projects in four key focus areas:
Making high-quality healthcare the norm is an ongoing challenge. Since its inception, the Foundation has
initiated several activities that benefit the rural and urban poor. Apart from constructing hospital wards,
donating hi-tech equipment and organizing health camps, the Foundation also distributes medicines to
economically-weaker sections in remote areas.
The Foundation constructed the Infosys Super-specialty Hospital on the Sassoon Hospital premises in
Pune. This hospital caters to poor patients
It has spread its donations for medicines to aged and poor patients suffering from cancer, leprosy, defects
of the heart/kidney, mental illnesses and other major disorders. It helps this section meet substantial
medical expenses and assures them of a steady source of income for their treatment
The Foundation installed office management software at the KEM Hospital in Mumbai. This enables the
hospital to manage store requirements, keep accounts as well as publish hospital papers and other
information on the Web
• Additional blocks have been built at the Swami Sivananda Centenary Charitable Hospital at
Tirunelveli in Tamil Nadu
• Additional blocks have also been built at the Bangalore Diabetic Hospital
• A dharmashala was constructed at the Kidwai Cancer Institute in Bangalore
• The Foundation constructed a pediatric hospital at the Capitol Hospital in Bhubaneswar, which
caters to poor patients. A CT-scan machine was also donated to the hospital
• Additional wards were built at the Swami Shivananda Memorial Charitable Hospital in
Pattumadai, Tamil Nadu
• The annex to a cancer hospital in Kancheepuram, Tamil Nadu was added
• A hospital was built for tribals at H.D. Kote, Mysore.
• In Bellary, a hospital was constructed to treat patients with brain fever
• The Foundation air-conditioned the burns ward of the Victoria Hospital, Bangalore
A high-energy linear accelerator unit was purchased for the treatment of cancer patients at the Chennai
Cancer Institute in Tamil Nadu
The Foundation has donated ambulances to medical centers and hospitals in Kanchipuram, Tamil Nadu,
Gadag, B.R. Hills and South Canara in Karnataka and Kalahandi, Chandrashekarpur and Bhubaneswar
It has also donated high-tech surgical equipment to hospitals located at Mysore, Bijapur, Bellary and
Hubli in Karnataka
Incubators, air conditioner units, neonatal resuscitation equipment and refrigerators have been given to
the Bowring Hospital, Bangalore, while ultrasound scanners have been donated to the Ramakrishna
Ashram, Coorg and the Bangalore Government Hospital
The Foundation has made donations to the Drug Foundation for Nuclear Medicine at the cancer hospital
in Miraj and the Kidwai Hospital in Bangalore
A leprosy camp was conducted, and relief work was carried out at the Leprosy Colony in Gulbarga
Social rehabilitation and rural upliftment
Whether it is organizing an annual mela that empowers destitute women or building orphanages that give
children a better life, the Foundation's activities address the needs of society's most neglected. The
Foundation has organized unique annual melas in different parts of the country, including Bangalore and
Sedam in Karnataka, and Chennai in Tamil Nadu, to distribute sewing machines to destitute women and
help them earn a livelihood. Prior to the mela, the Foundation even holds tailoring classes and provides
materials for the same at some centers. The Foundation has conducted relief work after natural
disasters. Apart from monetary contributions, it believes in assessing the real needs of those affected and
contributing accordingly. It has worked in the tsunami-affected areas of Tamil Nadu and the Andaman
Islands, earthquake-affected areas of Kutch, cyclone-devastated areas of Orissa, tribal areas of Kalahandi
in Orissa and drought-hit areas of Andhra Pradesh The Foundation made a donation towards the mid-day
meal program of the Akshaya Patra Foundation, Bangalore, for poor children in North Karnataka. It
established counseling centers to rehabilitate marginalized devadasis in North Karnataka The Foundation
has offered compensation to families whose bread-winners have served in our Defence Forces and died
fighting for the country. The Foundation worked with the Red Cross Society to supply aid equipment to
the physically challenged in rural areas and economically weaker sections of Karnataka The Foundation
offers monetary aid to the Divine Life Society, which is based in the Himalayas. The Society helps senior
citizens and destitutes, often picking them up from the street and looking after them with the help of
volunteers, some of whom are foreign tourists in the region The Foundation improved a rehabilitation
center in Chennai for mentally retarded women The Foundation has improved the lives of children with
leprosy and those living on the streets, and in slums The Foundation has constructed: Hostel buildings
for under-privileged students at Ramakrishna Mission centers in Tamil Nadu, Orissa, Maharashtra and
Andhra Pradesh Orphanages in rural areas of these states, to provide shelter to children of local
communities. A free girls' hostel at Maharshi Karve Sthree Shikshana Samsthe, Hingne, Pune A girls'
hostel for the blind in Banapur, Orissa, Jagruthi Blind School in Pune, Sri Ramana Maharshi Academy
for the Blind in Bangalore and Sri Sharada Andhara Vikasa Kendra in Shimoga, Karnataka Relief shelters
in several parts of Orissa The Sri Ramakrishna Students' Home in Chennai, Tamil Nadu The
Shakthidhama Destitute Center for Women in Mysore, Karnataka A hall for people with physical
disabilities in Belgaum, Karnataka
Learning and education
Basic education links the children, whether of the cities or villages, to all that is best and lasting in India,"
said Mahatma Gandhi. At no time have his words been more prophetic, than now. In a world where
education has become the biggest differentiating factor, the Foundation offers an edge to deprived and
rural students, through its activities In what is one of the largest rural education programs in the
country, the foundation has donated 10,200 sets of books in Karnataka alone, and in Andhra Pradesh,
Karnataka, Orissa and Kerala, under its Library for Every Rural School project. Through this program,
the Foundation has set up more than 10,150 libraries in rural government schools. A minimum of 200
books, depending on the strength of the school, is provided. Each set has around 200 to 250 books. The
cost of each set ranges between Rs. 2,000 and Rs. 3,000. Books on various subjects, including science,
history, mathematics, general knowledge, grammar, literature, geography, vocational training and fiction
have been donated to cater to the interests of students in all age groups To simplify the standard of
computer education for students in rural areas, a separate book has been written and is being distributed
under the library project. This book has also been translated into Hindi, Tamil and Telugu In another
innovative project that facilitates higher learning, the Foundation has set up libraries in Hubli and
Bangalore, that can be accessed by under-privileged students. These well-equipped libraries have the
latest books prescribed in hi-tech streams like medicine and engineering. All a student has to do is pay a
deposit of Rs 800 for unlimited use of the library through his or her education To identify and help
students in dire need, the Foundation works with Prerna, an NGO in Raichur and Bangalore, and Vidya
Poshak in Dharwad, to distribute scholarships to poor students. With the help of these organizations, the
Foundation reaches out to deserving students across Karnataka The Foundation has also made
donations towards the reconstruction of old school buildings. For instance, 14 government schools in
slum areas of Hyderabad were reconstructed The Foundation has also renovated the Gandhinagar,
Kottara St. Peter's School and Kapikad Zilla Panchayat schools in Mangalore, Karnataka It also
contributes towards the construction of additional classrooms, school funds/corpus funds, school
furniture, equipment and so on, especially in backward areas The Foundation recently purchased an
index Braille printer for the Sharada Devi Andhara Vikasa Kendra in Shimoga, Karnataka The Foundation
donated study material, including science kits, to 20 schools in rural Karnataka Donations have also
been made towards computer centers in rural areas of Karnataka The Foundation works with various
organizations in Maharastra, Tamil Nadu and Orissa, to facilitate the education of slum children in in
these states The Foundation collaborated with the Center for Environment Education (CEE), Bangalore,
for the orientation of teachers specializing in science and the environment. The Center developed training
material on water. During the program, it linked the Science and Social Studies curriculum with the
environmental perspective. Around 15 camps were held in various parts of Karnataka over the last 3
years. Totally, around 1,000 teachers were trained It helps the Bangalore Association for Science towards
the development and maintenance of the planetarium in Bangalore, including funding of the sky-theater
program at the planetarium The Foundation constructed a science center at a rural school in the Kolar
District of Karnataka, a one-of-its-kind center in the entire district. It caters to the students of the school,
as well as schools in the neighboring villages It made a contribution to fund new self-employment courses
at post graduation and post matriculation levels at the Nrupathunga Educational Institute in Hyderabad
Art and culture
Preserving our rich heritage and honoring our artisans are some of the ways the Infosys Foundation
contributes to this spaceThe Foundation has helped revive the art of the weavers of Pochampalli village in
Andhra PradeshIt helps organize cultural programs to promote artists in rural areas of Karnataka and
Andhra PradeshIt traces and honors artistes from different parts of India
Today, the scope of the foundation's activities has widened to identifying under-privileged artists from
different walks of like, be it writers, painters, poets or musicians, who don't have access to contacts or
help. It assists them on a "need" basis, offering financial assistance, promoting their art, or helping them
receive much-deserved recognition
It organizes programs like puppet shows and other cultural events to encourage artistes and performers
in rural areas of Karnataka and Andhra Pradesh, and offers them financial assistance to carry forward
In Karnataka, the Gamaka form of music was fast disappearing. A few years ago, The Foundation
coordinated a project to donate more than 200 sets - comprising a Gamaka cassette and record player - to
100 rural schools in Karnataka, to bring the dying art form back to lifeIt has sponsored art exhibitions
and performing arts programs in Dharwad and Bangalore in Karnataka
Awards for the Foundation
'Computer World Award - 2001' - International Level
'The Economic Times Corporate Citizenship Award,' on behalf of the Infosys Foundation, for outstanding
philanthropic work - National Level
Amount spent on CSR : No information regarding the amount spent on CSR was available on the
Bharat Petroleum Corporation Ltd.
Sales (2007-2008) =Rs.121700 crores. (rounded off)
Net profit after tax =Rs.1600 crores. (rounded off)
CSR Budget =Not available
Karmayog 2008 CSR Rating: 3/5
Sharing wider responsibility
At BPCL we believe that it’s equally important to return back to society. Which is why, we believe some of
our finest achievements aren’t those found in our balance sheets but those, in small towns and villages
spread across India. Our involvement in sharing this wider responsibility dates way back to 1984, when
in pursuance with our philosophy “to give back to the society/community our best”, we aimed to help the
people enrich their lives, be it our employees or their families also extending the scope of definition of
families to those that we saw beyond our glass cabins in these rustic surroundings, and thus started our
romance. Today, we term them as our extended family i.e. our villagers from rural areas.
India, has a social contrast, while one strata of the society comprising of approximately 30% live in the
cities, a great percentage of nearly double -700 million Indians reside in villages, which we term as rural
India. Now rural India too has its own disparity, some are what we call the islands of prosperity and the
rest that have the other extremes, riddled by droughts and some difficult conditions of weather and
climate and sometimes these villages are so remote and far flung from cities that many a times makes
others go past unnoticed
BPCL initially started working in Mahul, the village located in our neighborhood of its Mumbai refinery
since 1986, for the sole reason of their upliftment. The habitants of Mahul, essentially from the fishing
community, were rich because they possessed marine wealth but as far as education, health, etc was
concerned, they needed help. BPCL volunteered and the initial success brought such gratification that
immediately it adopted another village (this time an interior one) called Karjat, developments with selfless
intentions helped introspect about the future role BPCL should adopt in its aim to contribute to this
effort, then there after there was no looking back
As a corporate responsibility, today 37 villages across India have been adopted. This includes making
substantial investments for nearly a decade and a half in them to make them fully self reliant, providing
them fresh drinking water, sanitation facilities, medical facilities, enhancing their income standards by
imparting vocational training and agricultural innovations. However, BPCL also firmly believes that the
only vehicle for raising the villagers from their present state is by educating both the young and the old, a
focus on providing grants for opening schools and opening adult literacy camps as well.
A Herculean task indeed, which BPCL recognized and thus even sought assistance from NGO’s working
around these centers in fulfilling its dream, which to many of BPCL employee’s still remains incomplete,
on account of the large magnitude of work necessary in completion
Name of the village Activity NGO/BPCL
Community centre , vocational guidance and G.P.T. T.M. - ( R ) Agra
non formal education / sensitization, Hand
Bhogalpura (U.P.) pumps (No. 3), sanitation blocks and
appointment of NGO for running the
activities have been carried out.
Babukheda (U.P.) Provided Medical van cum mobile education G.P.T. T.M. Lucknow
van. Extension of community centre to
accommodate school upto 5th std. /
distribution of uniforms and books to the
children. Conducted medical camps, Mid-
day meal scheme . Approach road, bore well
Basantgarh (U.P.) Community centre , compound wall for Faridabad
Population-740 approx SC existing school, provided furniture to school ,
Population educational support (distribution of uniforms
and study material), medical camp, cattle
camp and eye camp have been carried out
Chawri (U.P.) Non Formal School Up To 2nd Std., Uniforms G.P.T.
& Mid-Day Meal Scheme , Dispensary
Srinivasapura Operating Mid-day meal scheme to 75 V.G.K.K. Vivekananda
/ Munneshwara karnataka children ,bore well , school building, Girjana Kalyan kendra
educational support , vocational training - (Ramkrihan Mission )
agro based, Health centre Dr.Sudarshan
Jyotinagar Karnataka Repair and maintenance of school building , Desur ( T.M. - R )
open well , sanitation blocks carried out and
development activities will be revised
Ramthenga Orissa Educational support, Medical camp, sewing Bhuvaneshwar T.M. LPG RAC
machines , Intensification of fishing ponds & - agreement up to
Improvement of Infrastructure during 2004 30/04/2005
/ 2005 onwards
Brindabanpur Provided bore well, conducted medical camps Not to be progressed
/ Farikkadanga W.B. and cattle camps.
Jahajpur W.B. Road, Bus shelter, Tank for fishing, Medical Kalyan(kalyan krishi vigyan
centre, Vocational training, through kendra )
Uttar Goalpara W.B. Solar street lighting through Tata BP solar
& Medical facility through ST. Jones
Ambulance established . Balance activities
like sanitation, tree plantation and
horticulture will be taken up in due course of
Mankara W.B. Road primary school, Hostel (extn.,) Sevavrata
Workshed for training women
Kadambankulam Tamilnadu Community centre, bore well and sanitation Community Action For Rural
block established, repair and maintenance, Devlopment (CARD)
vocational training, non-formal education
and medical facilities. Low cost housing (19
Kuruchi Tamilnadu Community Hall with Medical centre, Gramiya Social Welfare
Community Kitchen, Library, Toilet Block & Society DGM (HRS) South
Veterinary Centre R.. Ravi kumar
Kizhmaruthur Tamilnadu Creche facility provided Gramiya Social Welfare
Society DGM (HRS) South
Pulianthurainallur Integrated sanitary facility provided Gramiya Social Welfare
Tamilnadu Society DGM (HRS) South
Nangal Govind Rajasthan Community Centre, Hand Pumps, G.P.T. Jaipur - T.M. LPG
Educational Support, Medical Camp
Laakarkhawar Jharkhand Provided community centre, tube well, Not to be progressed
Educational support, Boat (1), Big nets (2),
one goat to each family, lanterns &
Mungadih/ Jardih Dimra / Community centres ( 3 ) , low cost latrines Kalyan (Kalyan Krishi Vikas
Obar Jharkhand (10 ) recharge tank ( 3 ) , Bio - gas plant Kendra & Sevavrata &
( 10 ) non formal education, Bee-keeping Divyayan ) These NGOs are
(training and inputs ) mushroom production part of Ramkrishna Mission
( Training and inputs ) small animal rearing ( Lokasiksha Parishad & the
training and inputs ) Villagers have become agricultural training centre at
self-sustaining , per capita income has gone Narendrapur (W.B.)
up between 30,000 to 50,000 per annum.
Kasabkhede/Pohey Community centre repaired and established. Saffi T.M. (R ) Manmad
Maharashtra Medical facility, cattle camp, non - formal
education, solar lighting and open well will
Bhaktachiwadi Community centre, vocational training,
MogreJ/Mahul/ Tembre medical camp, fertilizers, smokeless Refinery villages
/Washala Maharashtra chullahas etc. are provided.
Kaparada Gujarat Surat T.M. ( R )
Kharabairaja Gujarat Drinking water, Community centre, sewing Jamnagar / Rajkot T.M. (R )
machines, medical facilities are provided
through Red Cross .
G.konduru Andhra Pradesh We have developed hostel to house 64 Nos. Vijaywada T.M. Retail
SC/ST students. Under the guidance from
collector and additional dist. magistrate.
Provided 8 living rooms with amenities and
facilities of toilets and bathrooms, dining
room, kitchen etc. Also provided lockers,
fans and electrical fixtures for providing
conducive atmosphere for studies.
Pinapaka Andhra Pradesh Construction of the school building, Provided
desk / benches sets - 30 Electrical wiring,
fans / lights provided
Listed below is a case study on our village adoption at Karjat
Arming Them Towards Self Sufficiency
The rationale behind selecting Karjat for community development initiatives was that the company
wanted to work for vulnerable groups.. The Karjat endeavour began with construction of a community
hall, which was like a meeting place for villagers and way of reaching out to village women. Later many
programs like medical assistance, grain bank, marketing artifacts, conducting certified vocational training
courses, etc were carried out. From last 10 years farmers in 21 villages of karjat are helped through our
interventions. There are eight villages, which are covered through BPCL’s projects in and around
Washala. Washala is situated in Shahpur taluka in Thane district. It is made up of tribal population. The
various on-going activities are:
For agricultural upliftment, we arrange training through Pune Agricultural University, distribute seeds
and fertilizers every year. There are lectures arranged on technical guidance, use of less water for farming,
teaching newer methods of agriculture, etc. They also educate the farmers about fish farming and provide
them all necessary information. Guidance is also given as regards buying of seeds. The methods of
multiple cropping are taught. Every year farmers are given free fertilizers. Bamboo cultivation is also
promoted. 5000 Bamboo saplings are planted every year, by giving it to villagers who will take care of it.
Along with it, even mango, chikku and guava saplings are provided.
At Karjat, We conduct exhibitions of cattle of various breeds, training sessions are arranged for improving
the health of available cattle, there is vaccine program conducted on regular basis for all pet animals.
Competitions are also held among cattle and prizes are given to the best cattle. Once a year there is a
camp organized in which doctors from veterinary inspect all the cattle.
For motivating intelligent students coaching is provided to students. Balwadis is available for small
children as pre-school intervention.. Tree plantation programs are held at Adivasi ashram schools.
A dispensary with a doctor is available and regular health camps are conducted. General health camps
are organized twice a year. To cater to the needs of all villagers, may it be men, women, senior citizens,
children and so on. To ensure proper eyesight, eye camps are conducted periodically. their sight back
through this endeavor. There are camps held for pregnant women regarding guidance in pregnancy,
stress on nutrition, etc.
In the villages of Karjat, Institute Of Rural Farmers were dependent on moneylenders for money as well as
seeds and grains and thus in turn fell in the debt trap. The moneylenders would harass them and exploit
them. For e.g. for every one quintal of grain borrowed, the farmer would have to return it three quintals.
To avoid such exploitation, IRCED came out with the grain bank scheme. The concept of grain bank was
to make grains easily accessible to the farmers and to keep them away from the clutches of the
moneylenders. Grains are made available to the farmers without any advance and they also do not have
to return anything extra than what they had taken. Through BPCL, there is also a small room allocated
for the purpose of maintaining the grain bank in every village so that the grains do not get spoilt.
We have provided a multipurpose Samaj Mandir at Pinglas Karjat for the Villagers to have a meeting
point. There is a community centre which encompasses classes for villagers on tailoring, mehendi,
beautician course, bamboo article making, multi-skill training, etc. Cane Weaving and Bamboo making
classes are conducted regularly. Tailoring is helping the girls in income generation. Later there is also an
exhibition held in Mumbai for sale of the bamboo articles made in these villages.
Rain water harvesting:
To make available water in case of scarcity, there was a need felt to start a project on rain water
harvesting. The work has just begun. As this is a hilly area the problem of ground water and land water
still remains. For provision of water, tube wells and small dams are made for the villagers.
We have constructed shed for schools. For e.g. repairing the fans, replacing broken furniture, etc jetty for
fishermen so that they can rest in the night when they are not fishing. We have also constructed a public
toilet. We are vigilant in keeping the surroundings clean. Timely garbage disposal is also taken care of.
Tree plantation programs are carried out on a regular basis. .
Every village: Sakhi Shejarni
A group of women came together in Karjat who felt the need of being together and saving some amount of
money. They started meeting regularly and since then they collect savings and deposit in the bank This is
a scheme whereby every village will have one woman leader. This leader is trained in such a way that she
is able to manage the whole group of other women, take training sessions for them, conducts awareness
programs and also provides counseling help. Such women leaders are termed as SAKHI, which means a
friend in Marathi.
Thus the groups serve a double purpose, that of starting a small-scale business and that of learning
through various sessions. These meetings help them to improve their quality of life.
Initially counseling began in BPCL to overcome the different problems of employees at work. But now, we
have come closer to their lives. Thus now counseling does not only aim at solving disputes at work but
involves a whole gamut of issues ranging from employee’s overall development to the development of their
families. Thus there is a shift from what used to exist earlier as our orientation is towards prevention.
Over the time, recoveries and success stories started flowing in resulting in values of counseling being
upheld as an important contribution for employee’s well being. Thus at the refinery counseling is seen as
a mission which aims at making people live lives fruitfully. The help received through counseling is what
is valued by most of our employees. As a continuation to individual help, We feel proud to say that we are
one of very few companies who regularly visit employees at their plant. This helps us to understand
employees better and plan intervention. Accordingly. Plant talks have made a positive effect in the minds
of the employees as they get an idea that the company is really interested in their issues
Addiction-The Slow Poison
Alcohol and drug use is extremely common in today’s world. In spite of the awareness of the ill effects of
these substances, people continue to get addicted to it. The abuse and addictions result in malfunctioning
of an individual in major spheres of life. Addictions lead to poor work performances, disrupted
relationships and adjustment problems. The rising awareness about employee welfare and raising the
quality of work, various companies’ today make efforts to reduce addictions.
We have been one of the first companies to engage in continuous endeavours to help our addicted
employees to overcome their problems. We have successfully partnered with Kripa Foundations De-
addiction Center for sustainable efforts in this direction. Kripa foundation is one of the largest Non-
Governmental organization in India helping people suffering from Chemical Dependency and HIV
Infection. Kripa offers a non-discriminating, supportive community living, helping people to introspect
and bring about change in lifestyle.
Our Success- Strength Of Sobriety
Although difficult to believe, the success ratio is 60% at the refinery level, whereas the addiction
improvement rate worldwide is 45.50%. Through counseling employees who recovered from alcohol
addiction and the other personal problems became our biggest strength for extending our chain of human
help. These peer educators are very efficient at work and they they aid our CSR activity by being of help to
the other addict employees and the community too.
The Pune Centre
A de-addiction center has been set up at Pune for both men and women addicts for all over Maharashtra.
The Kripa Foundation runs it. We are supporting them and helping them in their efforts
Through all the Employee assistance programs, prominence is given to family as a system. It is a known
fact that family is one of the most closely knit system which needs to be enriched to cope with the
stresses and strain of life. Thus when an employee comes with a problem, joint counseling sessions are
also conducted including his family members to ensure resolving of problems amicably.
Grooming Children As Caretakers Of Next Generation
Children are tomorrow’s future, and when it comes to our own employee’s children, We ensure their
development through various activities like Career guidance, aptitude tests, etc
During training or workshops, one of the main topics covered is parenting. This is important because in
today’s competitive world it is very difficult to manage both work and house Thus to ensure care of
children, parenting sessions are conducted about emotional problems and problems encountered by
children at different stages, puberty issues, etc.
In women lie nature’s best qualities of motherhood, compassion, humanity and love. Because they have
been blessed with the capacity for giving and nurturing life, women also have the capacity for a deep
commitment for preserving and nourishing not only their own offspring, but of the entire planet as well.
BPCL is also blessed with efficient women staff who are enthusiastic and who come forward to help
others. Women power in the true sense is seen when women meet regularly and discuss on varied issues
and the stands they take. LIKE WOMAN IS WOMAN’S BEST FRIEND. It is normally said that a woman is
a woman’s worst enemy. But at the refinery, the bond within the women is exceptionally charged with
making a difference to their personal as well as work life.
This is a new activity being started at the refinery. Some of women employees are made safety
ambassadors to ensure safety in the plant. These women would co-ordinate with the safety observers at
the plant level and ensure that their co-employees take adequate safety measures. It is process to help
the employees help themselves for their own safety and that of the other.
HIV/ AIDS Care And Prevention
AIDS is a major concern worldwide. It is forth killer of human beings. It has spread far and wide across
nations, caste, creed, sea and racial boundaries. The UN AIDS estimates 5.3 million sero positive people
housed in India alone in 2004. The growing number of sero positive people in the productive age group
affects the economy in the long run.. BPCL too encountered presence of sero positive employees. However
the comprehensive health policy of the company protects the employees and their family. Considering the
significance of interventions in this area, the Social Welfare dept. initiated plant talks on ‘Family Life
Education’ and ‘Health and Well being’. Various awareness programs were conducted in the refinery on
Avert Society, a triplicate body of USAID, NACO and Government of Maharashtra, noticed the efforts of
BPCL. The Avert Society invited BPCL for long-term partnership for an AIDS Intervention Project in the
refinery, and the adjacent community. The project identifies three major areas of intervention, viz.
workplace intervention (including around 30000 workers), Mahul and 25 villages from Karjat. The
activities under this project include one to one intervention at village level, counseling at workplace,
behaviour change communication, street plays and folk media to spread awareness about the same.
BPCL is passionate about the ‘Generation Next’, and thus also supports various education initiatives at
all levels. This involves granting aid to schools, acknowledging and rewarding meritorious students and
an initiative called BPCL scholars.
BPCL scholars are a group of approximately 100 Indian students, who yearly, seek full study-assistance
from BPCL in doing their post graduation, both in India and abroad. We support these students, the
future of tomorrow, the fuel of tomorrow’s growth, with all humility and passion. Take a trip through our
ambitions section to know more about the BPCL Scholars
Hindustan Petroleum Corporation Ltd
Sales (2007-2008) = Rs.1, 12,000 crores (rounded off)
Net profit after tax = Rs.700 (rounded off)
CSR Budget: Not Available
Karmayog 2008 CSR Rating: 1/5
A government of India enterprise
HPCL maintains high standards of safety, health and environmental care at all its operating locations,
always ensuring that increasing scales of operation have no negative impact on the standards of safety,
health and environment and without losing sight of its long term goal of zero occupational injuries,
operational incidents and environmental releases.
• HPCL is committed to conducting business with a strong focus on preserving the environment,
sustainable development, safe work place and enrichment of the quality of life of employees,
customers and the community. Established systems and procedures are constantly revised for
continual improvement to achieve the higher standards of safety, occupational health and
• HPCL has well equipped health care facilities / arrangements at all major locations. Occupational
Health is focus area for HPCL and all issues pertaining to occupational health are addressed
• HPCL has made significant improvements in its safety performance over the years. The safety
management systems of both the refineries are being audited continually by M/s. DNV, in line
with their international safety rating system (ISRS). Mumbai Refinery & Visakh Refinery has
already been upgraded from level 6 to level 8.
• Emissions of pollutants in the refineries like SO2 have been drastically reduced from 60 TPD in
1984 to less than 25 TPD now, in spite of capacity increase from 4.5 MMTPA to 13 MMTPA and
addition of various secondary processing and lube producing facilities.
• HPCL had pioneered Eco-friendly technologies such as changeover from Phenol to NMP solvent in
three lube extraction units and changeover from Oleum to NMP in the Hexane Treating Plant,
which were widely appreciated.
• Diesel Desulphurisation facilities are fully operational in both the Refineries to reduce the
sulphur in diesel from 1.0% to less than 0.05 %, to conform to BIS 2000/Euro II norms.
• HPCL has undertaken projects worth about Rs. 2750 Crore for its “green fuels” project in its
Refineries for de-bottlenecking and process up gradation for the production of Euro III diesel and
petrol, to be in line with the national policy to implement Euro III and Euro IV norms for fuel
quality. These Projects are in an advanced stage of completion.
• Both refineries have taken initiatives for treating the crude tank sludge, in environmental friendly
manner using in situ BALCO Technology of M/s Balmer and Lawrie & Co. Ltd
• Over 75% of the petroleum products from the Refineries are being evacuated through pipelines.
Dependence on road transport for evacuation of products has been reduced drastically, resulting
in considerable reduction in auto emissions to atmosphere.
• In line with the hazardous Waste Management rules, different hazardous waste like spent
catalysts, oily silt, non oily insulations etc. are being disposed off to Treatment, Storage &
Disposal Facilities approved by Pollution Control Board In order to comply with the future
proposed liquid effluent norms, replacement of existing ETP-I & ETP-II with new integrated ETP
by adopting Cyclic activated Sludge treatment followed by Membrane Bio-Reactor and TTP has
been approved and work placement is in progress at Mumbai Refinery.
• Ambient Air quality is being monitored round the clock and maintained as per National Ambient
Air Quality Standard.
• On line Monitoring of pollutants like CO, NOx, HC, SO2, SPM from all the stacks are being
• The Environment Management System of both the Refineries, have been re- audited and awarded
accreditation under ISO-14001 revised standards.
• All the 44 LPG Plants are certified with ISO 9001:2000, 38 plants with ISO 14001 and 21 plants
are OHSAS: 18001 certified.
• 68 POL locations (as of 2008) are certified with ISO 9001, 32 locations with ISO 14001 and 12
locations with ISRS and 3 locations with OHSAS 18001.
Extensive green coverage has been provided in and around the refineries, marketing installations and
• The Corporation spent a sum of Rs. 6.60 crores in 2007-08 in this segment. It included Rs.5.70
crores spent in Special Component Plan including schemes to provide benefit to weaker sections
of the Society.
• A sum of Rs.84 Lakhs was spent on other CSR activities like AIDs Awareness Campaign, Rural
Education, Computer Training, Trade/Skills Training to Weaker Sections, support to Rural
Schools etc. Such activities were undertaken in co-ordination with NGOs and reputed institutions
like CII etc.
HPCL is also a Member of the Global Compact Society of India which is the India Unit of the United
Nation Global Compact, the largest voluntary corporate initiative in the World. It offers a unique platform
to engage companies in responsible business behaviour through the principles of Human Rights, Labour
Standards, Environment norms and Ethical practices. All these area receives constant attention of the top
Management to ensure continuous compliance.
Public Awareness Activities:
As a part of public awareness campaign, the following environmental awareness activities were carried
• Mumbai Refinery (MR) has observed the ‘INTERNATIONAL EARTH DAY’ on 22nd April 2007.
Banners with ‘environment protection messages’ were displayed at all prominent locations within
the Refinery premises for awareness of employees.
• MR had organized various activities on ‘WORLD ENVIRONMENT DAY - 2007’ by conducting a
“Tree Plantation” program by senior Management, conducting Quiz & Slogan Contests (in
English, Hindi & Marathi) for Refinery employees, Drawing competitions & distribution of
Environmental message embossed T-shirts for HP Nagar East & West Colony children, organised
a film show titled “Our Birds’’ for HP Nagar East children, organised two special lectures by MPCB
Officials for Refinery Employees and organized distribution of Waste Bins (10 nos. 25 litres size
and one 240 litres size bins per school) to 5 schools of Chembur.
Indian Oil Corporation Ltd
Income 2005-2006 = Rs 140000 Cr (rounded off)
Net profit after tax (05-06) = Rs 5000 Cr (rounded off)
Karmayog CSR Rating- 2/5
As a responsible corporate citizen, IndianOil undertakes a number of social welfare and community
development programmes throughout the country.
IndianOil units identify deserving causes in their vicinity for allocation of
funds from their Community Development budget. The local gram panchayats, district administration,
NGOs and social workers are involved wherever necessary.
The Corporation also directly executes projects, if required. Fund utilisation is
closely monitored to ensure that the benefits of the programmes flow directly to the identified target
groupThe budget allocation for IndianOil's social responsibility programmes for a typical year is depicted
url : http://www.iocl.com/downloads/Community%20Development%20Programme.pdf
IndianOil has been pioneering initiatives to provide succour to parched throats. To cite an example,
IndianOil contributed Rs. 5 crore to the Satya Sai Central Trust for undertaking a
massive drinking water project in Chennai.Similarly, IndianOil has undertaken
projects to create physical assets for the benefit of communities in the villages of Koyali and Karachiya in
Gujarat, New Baholi in Haryana, etc.
In an effort to promote and improve the health of communities in the vicinity of itsareas of operation,
IndianOil runs child and maternity health centres. These activities are conducted with the active
involvement of the local communities.
IndianOil's 9,000 km cross-country crude oil and petroleum product pipelines traverse through many
remote and underdeveloped villages where the Corporation partners the villagers by extending support in
the areas of education, health and sanitation and sensitising them about the need for safety and security
of the pipelines.
Physical assets like medical equipment and ambulances are provided to hospitals and medical research
centres for the benefit of the common man. For instance, IndianOil donated Rs. 50 lakh in 2003 for
setting up a state-of-the art Refractive
Surgery Centre at Sankara Nethralaya, a reputed eye hospital & research centre
at Chennai. Prior to this, in 1997, IndianOil donated Rs. 24 lakh to Sankara Nethralaya for installing the
fourth generation Excimer Laser for corneal refractive surgery, to ensure greater precision and safety in
the procedure. The Corporation contributed Rs. 2 crore to Bhagawan Mahaveer Vikalang Sahayata
Samiti, Jaipur, which provides artificial limbs, tricycles, wheel chairs, crutches and other appliances to
IndianOil has adopted a Harijan basti named Shob Mathai with a population of 1,000 near Allahabad
inUttar Pradesh and has undertaken various schemes such as construction of approach road, community
centre, primary school building and provision of street lights there. Similarly,drinking water facility
was provided to Saharanwas High School in Rewari. Teaching aids, furniture, musical instruments
and sports goods were donated to schools at village Sinad of Banaskanatha District and at villages
Masa and Gulvana of Patan District in Gujarat.handicapped persons free of cost.
The Cancer Research Institute at Chennai received a contribution of Rs. 50 lakh for
setting up a micro array system in the Department of Molecular Oncology. During recent natural
calamities like the Tsunami that hit the southern coast of the country, the cyclone in Orissa and the
devastating earthquakes in Gujarat,Uttaranchal and Jammu & Kashmir, IndianOilPeople stood up to the
challenge to provide succour and shelter to the victims. IndianOil generously contributed to the relief
funds besides undertaking relief activities through organisations like Sri Ramakrishna Mission.
Vocational training for women
offers 450 scholarships every year to bright students selected on 'meritcum-
means' basis.Of these, 250 scholarships are for 10+/ITI students on a zonal basis, at Rs. 1000 per month
for two years. Hundred scholarships are for engineering students and 40 for medical students at Rs. 2000
per month for four years. Sixty students of post-graduation in Business Management are entitled to a
scholarship of Rs. 2000 per month for a period of two years. The scheme gives special encouragement to
girl students, physically challenged students and students from Jammu & Kashmir and the Northeastern
Indian oil sports scholarships
Sports scholarships are offered to upcoming players in the age group of 15-18 years and
potential/talented players below 15 years but above 14 years. In team games, it is given to Statelevel
players and in individual sports based on national ranking in the
respective category. The duration of the sports scholarships is of three years subject
to performance review every year.
Indian oil foundation :
The genesis of IOF lies in IndianOil's Mission statement, to ''...preserve ecological
balance and heritage....'' Exclusively funded by IndianOil with an initial corpus
of Rs. 25 crore and an annual contribution of Rs.10 crore, IOF will adopt at least one
heritage site in every State and Union Territory.
IOF, in partnership with ASI and NCF, will develop world-class facilities and conveniences for the visitors,
besides providing refuelling facilities at select monuments.Monuments identified in the first phase include
Konark Sun Temple in Orissa, Khajuraho Temple in Madhya Pradesh, Kanheri Caves in Maharashtra,
Hampi Complex in Karnataka, and Warangal Fort in Andhra Pradesh. IOF has also unveiled the
''Swatantrya Jyot'' at the
Cellular Jail National Memorial, Port Blair, as a tribute to our freedom fighters.
Amount spent on CSR : No information regarding the amount spent on CSR was available on the
Company: ITC Ltd
Income 2005-2006 = Rs 8000 Cr (rounded off)
Net profit after tax (05-06) = Rs 2000 Cr (rounded off)
Karmayog CSR Rating- 0/5
ITC's diversified business portfolio has enabled the Company to create and nurture numerous farmer
partnerships in many value chains. These cover multiple crops and geographies. Leveraging these
partnerships, ITC has created a number of unique community development programmes by synergising
its social sector initiatives with its business plans.
ITC believes that the inter-dependence between its agri-based businesses and the farm sector constitutes
a sustainable platform to enlarge its contribution to the Indian rural sector.
The core principles that drive these initiatives are:
·Customise the development model to address the diversity of rural India.
·Enable even marginal farmers to access knowledge to compete on an equal footing in the market place.
·Empower rural communities, so that development planning and implementation are participatory.
ITC's rural development initiatives embrace several critical areas:
·Web-enablement of the Indian farmer to help him access relevant knowledge and services to enhance
Through the e-Choupal initiative, ITC aims to confer the power of expert knowledge on even the smallest
individual farmer. Thus enhancing his competitiveness in the global market.
The immense potential of Indian agriculture is waiting to be unleashed. The endemic constraints that
shackle this sector are well known - fragmented farms, weak infrastructure, numerous intermediaries,
excessive dependence on the monsoon, variations between different agro-climatic zones, among many
others. These pose their own challenges to improving productivity of land and quality of crops. The
unfortunate result is inconsistent quality and uncompetitive prices, making it difficult for the farmer to
sell his produce in the world market. ITC's trail-blazing answer to these problems is the e-Choupal
initiative; the single-largest information technology-based intervention by a corporate entity in rural India.
Transforming the Indian farmer into a progressive knowledge-seeking netizen. Enriching the farmer with
knowledge; elevating him to a new order of empowerment.
e-Choupal delivers real-time information and customised knowledge to improve the farmer's decision-
making ability, thereby better aligning farm output to market demands; securing better quality,
productivity and improved price discovery. The model helps aggregate demand in the nature of a virtual
producers' co-operative, in the process facilitating access to higher quality farm inputs at lower costs for
the farmer. The e-Choupal initiative also creates a direct marketing channel, eliminating wasteful
intermediation and multiple handling, thus reducing transaction costs and making logistics efficient. The
e-Choupal project is already benefiting over 3.5 million farmers. Over the next decade, the e-Choupal
network will cover over 100,000 villages, representing 1/6th of rural India, and create more than 10
A digital transformation
ITC began the silent e-volution of rural India with soya growers in the villages of Madhya Pradesh. For the
first time, the stereotype image of the farmer on his bullock cart made way for the e-farmer, browsing the
e-Choupal website. Farmers now log on to the site through Internet kiosks in their villages to order high
quality agri-inputs, get information on best farming practices, prevailing market prices for their crops at
home and abroad and the weather forecast - all in the local language. In the very first full season of e-
Choupal operations in Madhya Pradesh, soya farmers sold nearly 50,000 tons of their produce through
the e-Choupal Internet platform, which has more than doubled since then. The result marks the
beginning of a transparent and cost-effective marketing channel. Bringing prosperity to the farmers'
Linking farmers to remunerative markets
Farmers grow wheat across several agro-climatic zones, producing grains of varying grades. Though these
grades had the potential to meet diverse consumer preferences, the benefit never trickled down to the
farmers, because all varieties were aggregated as one average quality in the mandis. Enter ITC's e-
Choupal intervention. The e-Choupal site is now helping the farmers discover the best price for their
quality at the village itself. The site also provides farmers with specialised knowledge for customising their
produce to the right consumer segments. The new storage and handling system preserves the identity of
different varieties right through the 'farm-gate to dinner-plate' supply chain. Encouraging the farmers to
raise their quality standards and attract higher prices.
Managing risks through technology
The whats and ifs in the aqua farmers' life posed daunting odds. They were haunted by the nightmare of
contaminated soil, wrong levels of salinity in the water or the killer White Spot virus, any of which could
wipe out an entire shrimp crop, until the e-Choupal site provided them the support and the know-how to
cope with and manage such risks. Information equips farmers with comprehensive know-how to keep
abreast of food safety norms to compete in the international market. Information includes parameters for
antibiotic usage, hygienic washing, sanitised dressing and air-tight packing. All these factors help to
neutralise the risks involved in aqua farming. Making it economically much more attractive, benefiting
hundreds of aqua farmers.
A dependable knowledge partner
Coffee planters in India have for years been tossed between the highs and lows of the international coffee
market. The information needed to manage risks in the volatile global coffee market, price updates and
prevalent trends in coffee trading were just not available to them. Launch of e-Choupal.com has equipped
India's coffee planters with appropriate knowledge base and risk management tools. The site arms them
with the latest prices posted on commodity exchanges like CSCE in New York and LIFFE in London.
Planters have access to technical analysis by experts to help them comprehend trends, trading ranges
and chart patterns in simple language. 'Parity Chart' and the 'Calculator' on the site convert the coffee
prices quoted in international auctions into raw coffee equivalent for the benefit of the small growers in
India. Tradersnet, a special link on the site, brings together a large number of coffee planters, traders and
roasters, creating a virtual market for transparent price discovery. ITC empowers Indian coffee growers
with expert knowledge in logistics and risk management, thereby enabling them to face global
" A quiet digital revolution is reshaping the lives of farmers in remote Indian villages.
In these villages, farmers grow soyabeans, wheat and coffee in small plots of land, as they have for
thousands of years. A typical village has no reliable electricity and has antiquated telephone lines. The
farmers are largely illiterate and have never seen a computer. But farmers in these villages are conducting
e-business through an initiative called e-Choupal, created by ITC, one of India's largest consumer product
and agribusiness companies."
Mohanbir Sawhney, McCormick Tribune Professor of Technology, Kellogg School of Management, USA.
Primary education for the rural poor to enhance employability - ITC provides poor children the
greatest asset that they can aspire to: education for a brighter future.Nobel Laureate Amartya Sen has
pointed out that the opportunities promised by market-based reforms are critically circumscribed in a
nation where large numbers cannot read or write or count.ITC's education support programmes are
aimed at overcoming the lack of opportunities available to the poor. ITC believes that the extensive
network of government-supported schools must be made more attractive to children. It provides critical
support to state-run schools to maximise enrolment and minimise dropouts.Its initiatives include
improving school buildings, constructing toilets, providing electricity connections and supplying fans and
lights. ITC provides students with uniforms, satchels and books. So far, 50,260 children have benefited in
7 states. ITC has financed the establishment of Supplementary Learning Centres to help poor students
cope with their lessons and improve their scholastic abilities, thereby preventing dropouts. This scheme
also benefits educated local youth who serve as tutors at these centres. ITC-sponsored NGOs also
conduct teacher training programmes to raise the standard of teaching in government-run primary
schools. ITC helps NGOs to organise summer camps, sports and other extra-curricular activities as part
of the overall development inputs for children.
·Social and farm forestry to generate farm incomes in tribal hinterlands while restoring ecological balance.
ITC's afforestation mission goes beyond regenerating wastelands and forests. It enhances farm incomes
and generates sustainable employment.
ITC's afforestation project is driven by the realisation that India's poor forest cover - a meagre 11% of the
geographical area of the country against a desirable 33% - has serious implications for the rural poor.
Forests and common property resources constitute as much as 20% or more of the total income source of
such households. ITC has effectively leveraged its need for wood fibre to provide significant opportunities
to economically backward wasteland owners. The main plank of ITC's forestry projects is the building of
grassroots capacities to initiate a virtuous cycle of sustainable development. In a single year- 2005-06,
ITC's afforestation programme has resulted in the planting of 49 million saplings. So far, 265 million
saplings have been planted in nearly 65,000 hectares, generating employment opportunities for 6,00,000
people. During the next 10 years, 600 million saplings will be planted over 100,000 hectares of private
wastelands, benefiting 1.2 million people.ITC, working with select NGOs, identifies poor tribals with
wastelands and organises them into self-supporting forest user groups. The user group leaders are
trained by ITC to follow best silvicultural practices to grow high quality timber as a viable cash crop, and
other local species that meet domestic, fodder, fuel and nutrition requirements. ITC provides a
comprehensive package of support and extension services to farmers - loans, land development, planting
of saplings, plantation maintenance, marketing and funds management. Helping the farmer produce a
quality that attracts the best price. After the first harvest, the farmer returns the loan to his forest
resource user group, in the process, creating a village development fund large enough to sponsor aspiring
timber growers. Or meet other village development needs. Making sustainability a reality.
ITC also makes available high-yielding, disease-resistant clonal planting stock developed through
biotechnology-based research at its Bhadrachalam unit. The commercial viability of these clones is
evident from the fact that farmers have brought nearly 41,000 hectares under such plantations. Another
8,000 hectares have been planted by the forest departments of Andhra Pradesh, Tamil Nadu, Karnataka,
Maharashtra and West Bengal. At the heart of this comprehensive greening project is ITC's state-of-art
research centre, consistently striving for productivity improvement of several tree species in order to give
attractive land-use alternatives to traditional farmers and wasteland owners. So far 107 high-yielding,
fast-growing and disease-resistant 'Bhadrachalam' clones have been produced on a commercial scale with
productivity that is 6-9 times that of the normal seedlings. Included in these are 23 site-specific clones
adapted to problematic alkaline and saline soils. In the pipeline are research projects on casuarina,
subabul, rain-fed bamboo and sustainable agro-forestry models.
These strategic initiatives will, on one hand, make procurement of industrial timber exclusively from
sustainable sources a reality within 10 years and on the other hand, benefit 1.2 million people through
incremental employment. Additionally, it helps forest conservation by reducing pressure on public forests.
Apart from the obvious benefits of increasing the forest cover, this effort also directly contributes to in-
situ moisture conservation, groundwater recharge and significant reduction in top-soil losses due to wind
and water erosion. With poor households having access to their own woody biomass under ITC's social
forestry programme, they can meet most of their fuelwood requirements in-house through loppings and
toppings, thus further reducing pressure on public forests. As a result of the leaf-litter from multi-species
plantations and the promotion of leguminous inter-crops, depleted soils are constantly enriched. Soon
this will lead to a decline in fertiliser and pesticide consumption, thus reducing the pollution of
groundwater sources by such chemicals.
Integrated watershed development to reverse land degradation and provide critical irrigation
ITC has initiated a comprehensive watershed development programme which is critical to soil-water
retention and the reversal of land degradation.
Some dry and despairing facts stare India in the face. The present average soil loss in the country is
about 16.35 tons per hectare per year, which is at least 3 to 5 times worse than what it ought to be.
Nearly 67% of the cultivated area in the country faces severe moisture stress for 5 to 10 months a year.
Crop productivity in drylands is low, unstable and highly vulnerable to seasonality.
ITC's integrated watershed development initiative is a key intervention to reverse such moisture stress in
some of the more acutely affected, drought-prone districts of the country. Currently, 1531 small and large
water harvesting structures built by ITC provide critical irrigation to over 14,000 hectares of land in
Andhra Pradesh, Karnataka, Madhya Pradesh, Tamil Nadu and Rajasthan. This programme will soon be
extended to Bihar.
ITC's watershed development seeks to achieve two critical objectives: water conservation and soil
enrichment. It constitutes water user groups and trains them to plan and build water harvesting
structures like contour bunds, check dams, percolation tanks and farm ponds. Trained farmers use their
knowledge of the terrain to identify locations for building water structures and develop the related micro
plans. ITC contributes 75% of the cost, the balance 25% being mobilised by the user groups. The rich silt
excavated from percolation tanks is used to enhance soil fertility. User groups raise regular contributions
from the farmers to meet the maintenance cost of these water harvesting structures.
So far ITC's Soil and Moisture Conservation Programme covers 26,704 hectares of rain fed agricultural
land and generates employment during the lean season.
Hindustan Unilever Ltd
Sales (2007-2008) = Rs.14000 crores (rounded off)
Net profit after tax = Rs.2000 crores (rounded off)
CSR Budget: Not Available
Karmayog 2008 CSR Rating: 3/5
Water Conservation and Harvesting
(linked to product Pureit)
HUL's Water Conservation and Harvesting project has two major objectives:
a. to reduce water consumption in its own operations and regenerate sub-soil water tables at its own sites
through the principles of 5R - Reduce, Reuse, Recycle, Recover and Renew;
b. help adjacent villages to implement appropriate models of watershed development.
SHAKTI - Changing Lives in Rural India
Shakti is HUL's rural initiative, which targets small villages with population of less than 2000 people or
less. It seeks to empower underprivileged rural women by providing income-generating opportunities,
health and hygiene education through the Shakti Vani programme, and creating access to relevant
information through the iShakti community portal.
In general, rural women in India are underprivileged and need a sustainable source of income. NGOs,
governmental bodies and other institutions have been working to improve the status of rural women.
Shakti is a pioneering effort in creating livelihoods for rural women, organised in Self-Help Groups
(SHGs), and improving living standards in rural India. Shakti provides critically needed additional income
to these women and their families, by equipping and training them to become an extended arm of the
Health & Hygiene Education
Lifebuoy Swastya Chetna (LBSC) is a rural health and hygiene initiative which was started in 2002. LBSC
was initiated in media dark villages (in UP, MP, Bihar, West Bengal, Maharashtra, Orissa) with the
objective of spreading awareness about the importance of washing hands with soap.
The need for a program of this nature arose from the fact that diarrhoeal diseases are a major cause of
death in the world today. It is estimated that diarrhoea claims the life of a child every 10 seconds and one
third of these deaths are in India. According to a study done by the London School of Hygiene and
Tropical Medicine, the simple practice of washing hands with soap and water can reduce diarrhoea by as
much as 47%. However, ignorance of such basic hygiene practices leads to high mortality rates in rural
Economic Empowerment of Women
The Fair & Lovely Foundation is HUL's initiative which aims at economic empowerment of women across
India. It aims to achieve this through providing information, resources, inputs and support in the areas of
education, career and enterprise. It specifically targets women from low-income groups in rural as well as
urban India. Fair & Lovely, as a brand, stands on the economic empowerment platform and the
Foundation is an extension of this promise. The Foundation has renowned Indian women, from various
walks of life, as its advisors. Among them are educationists, NGO activists, physicians. The Foundation is
implementing its activities in association with state governments.
Special Education & Rehabilitation
Under the Happy Homes initiative, HUL supports special education and rehabilitation of children with
The initiative began in 1976, when HUL supported Mother Teresa and the Missionaries of Charity to set
up Asha Daan, a home in Mumbai for abandoned, challenged children, and the destitute.
In 1993, HUL's Doom Dooma Plantation Division set up Ankur, a centre for special education of
challenged children. The centre takes care of children with challenges, aged between 5 and 15 years.
Ankur provides educational, vocational and recreational activities to over 35 children with a range of
challenges, including sight or hearing impairment, polio related disabilities, cerebral palsy and severe
Encouraged by Ankur's success, Kappagam ("shelter"), the second centre for special education of
challenged children, was set up in 1998 on HUL Plantations in South India. It has 17 children. The focus
of Kappagam is the same as that of Ankur.
Yet another day care center, Anbagam ("shelter of love"), has been started in 2003 also in the South India
Plantations. It takes care of 11 children. Besides medical care and meals, they too are being taught skills
such that they can become self-reliant and elementary studies.
Company: Godrej Industries Ltd
Income 2005-2006 = Rs 815 Cr (rounded off)
Net profit after tax (05-06) = Rs 75 Cr (rounded off)
Karmayog CSR Rating- 3/5
Mangrove conservation has been the key focus of the Environment Cell. The Environment Cell has a
broad mandate to mentor and monitor all our activities so as to ensure high standards. The residential
township and community around is also a focus of thier Environment Cell.
They believe that environment, safety and health are important components of any well-run business and
would like every member of the Godrej ‘parivar’, and the extended family, to inculcate these values.
As far as mangrove conservation is concerned, we can only be a model for others to emulate.
For the past many decades, Godrej have been focusing on environmental education and, over the years,
Godrej has successfully oriented thousands of school, college and graduate students, across the country,
through their Mangrove Awareness Programs.
Godrej offers researchers and naturalists every facility to conduct studies on this most important, but
long neglected eco-system.
All Godrej's business heads are more than adequately equipped and empowered to make decisions in
business as well as on safety, health and environment.
Godrej has formed specialist groups, for example the Envirotech Group – for pollution-reduction and
the Encon Group – for energy conservation -
Garden Deparment, which looks after the natural environment of numerous areas in Mumbai and in
other cities where we have establishments.
All these groups report to their divisional heads who have direct access to the chairman.
Most of Godrej's businesses have the ISO 14000 certification, along with strong Environment
According to the System’s requirement, most environmental matters are resolved at the business level.
These important issues are addressed at weekly meetings of business heads
As far as biodiversity is concerned, the Mangrove Ecosystem has already been identified as our focus.
Simultaneously, we are engaged in the propagation of various species of orchids, medicinal plants and
rare endemic species, amongst others.
For the Godrej family Nature has always formed an important part of our upbringing and our garden
township at Vikhroli bears witness to this.
All this started much, much before “environment” became the buzzword that it is today. In a way, if today
we have a green image, the credit goes to Godrej founders – they sowed the seeds, the fruit of which we
are reaping today.
Until 1995 Godrej had not publicized their efforts. They were doing things for the joy it gave them . It was
that they adopted the System’s approach and then the entire business was involved in changing
processes and setting procedures to give due consideration to the mangroves. As a matter of fact, some of
the businesses found that the conservation of mangroves actually helped them in strengthening business
relationships with clients, government and customers.
In our Godrej Udayachal Schools they have been educating on environment for many years. Right from
the preprimary level the children are exposed to the mangrove area, where they are introduced to plant
and animal life, flora and fauna.
Many of them are likely to become naturalists of a high order. Their High School students have a special
mangrove club and the Soonabai Pirojsha Ecological Mangrove Project runs a programme in Mumbai city
for school and college students.
Every year thousands of students visit the mangrove area. They are guided on specially organised tours,
which are interesting and educative.
Overall CSR policy:
Their Corporate Environment Policy has identified biodiversity enhancement as a focal point.
The preservation of open spaces and specially green open spaces such as mangroves has been a priority
Godrej's entire campus, known as Pirojshanagar, is an industrial garden township.
Godrej strongly believes that this green environment enhances productivity and quality.
It has been greatly appreciated by all their employees and visitors.
Sales (2007-2008) =Rs.5500 crores (rounded off)
Net profit after tax =Rs.2600 crores (rounded off)
CSR Budget= Not Available
Karmayog 2008 CSR Rating: 3/ 5
While DLF continues to create world-class infrastructure throughout India, it has not lost sight of its
responsibilities as a change agent for accelerating the pace of social and economic transformation across
various segments to complement the efforts of the government.
Swapana Sarthak informal school
In fact DLF's first social responsibility interventions date back to the time that DLF was setting up the
DLF township in Gurgaon when instead of turning a blind eye to the local problems, DLF decided to
undertake internal development work in the villages of Nathupur, Chakarpur and Wazirabad by
contributing through construction of internal village roads, additional rooms in the schools and internal
village electrification. At around the same time, DLF initiated its first education initiative by setting up the
Swapana Sarthak informal school for children of the construction workers. This school manned by
trained volunteers conducts classes for children who are ill equipped to join regular school or those who
cannot afford to do so. All children enrolled are provided with free uniforms, mid day meals and learning
material. Starting from merely 10 students, the school today has on roll 220 students. Initially getting the
children out of their homes and instilling a sense of personal hygiene and cleanliness was a challenge and
the volunteers had to really work on them to ensure the present state.
DLF Learning Excellence Centres
Taking the education initiative ahead, DLF partnered with Pratham in May 2007 and set up DLF Learning
Excellence Centres in 25 villages by involving the government schools, community teachers and
introducing innovative teaching learning material. The main hurdles faced during the project were lack of
adequate means of public transport and resistance from the local community to involve the women.
However, these were overcome through a sustained education and awareness campaign conducted across
the entire village community and by taking the village Panchayats into confidence. This is an ongoing
project likely to benefit 1100 students over a period of one year.
DLF labour hutment
While all the big developers focus only on providing world-class facilities to their buyers DLF carried its
social responsibility initiatives to the construction work sites in Gurgaon once it started construction of
the DLF Township. At DLF it was felt that even though there had been tremendous improvement in
construction technology and quality it was distressing to note that the people who actually make all the
glitzy buildings were a neglected lot and often required to do so in inhuman conditions. The sight of
construction workers and their children living in jhuggies without even the basic facilities at most of the
construction sites is not uncommon. At DLF it was their constant endeavor to improve the living
conditions of their construction workers by providing them all the basic necessities at the site itself by
efficient and effective space management. DLF seized the initiative in this respect and became a pioneer in
providing all necessary facilities to its construction workers on site when it tied up with Laing O Rourke
for construction projects. It was decided that before commencement of the construction a suitable
location be identified on site for construction of hutments to house the workforce for the entire duration
of the project. Instead of constructing makeshift or temporary accommodation DLF sanctioned hefty
budgets to build a mix of cemented hutments and dormitories for the workers. The entire labour hutment
area was paved to ensure easy access even during the monsoons and the work of sanitation and
housekeeping was outsourced to a third party namely M/s Lion Services. All the residential
accommodation at the DLF labour hutment site is provided with electricity, water, fans, beds and linen
and separate areas have been provided for toilets and washing. In order to take care of the children of the
workers mobile crèches have been made available on site through a strategic tie up with an NGO named
Mobile Creches. A subsidized canteen manned by a third party has also been made available on site to
ensure hygienic and good quality food on site. Medical help is available on site along with a 24-hour
ambulance to take care of emergencies. In order to improve the skills of the workers as well as train
potential workers on site a non-profit residential "Apprentice Training Centre" for imparting skills in
carpentry and masonry was started.
Rural Primary Health Centres
In March 2007, DLF decided to focus on another hitherto neglected but vital area – rural healthcare. It
was decided to set up Rural Primary Health Centres in villages to provide free medical consultancy, health
checkups and subsidized medicines to the villagers. The first Primary Health Centre was set up at Village
Shikohpur in August 2007 in association with an NGO Deepalaya. It is proposed to set up six such
centres in the present financial year.
Helping the Rural craftsmen
while at one level DLF focused at initiatives for infrastructure augmentation, education and health at the
same time it was felt that as a infrastructure creator DLF must also provide a forum for rural craftsmen
to display their wares by bringing them closer to the urban consumers thereby increase their avenues of
income. As part of this initiative in the retail malls set up in Gurgaon, wherein DLF was the pioneer in
providing international standard shopping experience, DLF awarded free space to a few NGO's like
Khushboo Welfare Society, India Vision Foundation and the Rashtriya Blind School and others to enable
them to exhibit their products for awareness and to create awareness for the cause they espouse.
Vocational training centres
As part of its strategy to train and empower people with permanent skills thereby enabling them to earn
their livelihood for times to come DLF has set up job linked vocational training centres in Hospitality,
Customer Relations and Salels and IT enabled services. These training centres have been equipped with
all necessary training infrastructures from computer labs to headphones and LCD projectors.
Development of Arya Samaj Mandir
DLF Commercial Developers Ltd. has contributed Rs.20 lacs towards the development of Arya Samaj
Mandir in DLF City, Phase-II. This will not only help in over all development of the Mandir primises but
also help the community at large wherein devotees can come and seek spiritual solace.
Haryana Urban Development Authority (HUDA) has consistently over the last seven years awarded DLF
with "Excellence in Horticulture Preservation". A total of 47 awards have been received under various
DLF has installed one of its kind gas-based power generation system at the Infinity Tower. Co-generation
is also a part of this installation as we are utilising the waste heat for air-conditioning and are in effect
saving about 25 per cent of power.
This year (July-August, 2007) DLF initiated an plantation drive in 21 villages of Haryana by involving the
Government school children and the local Panchayats with support from the Forest Department.
DLF is in the process of switching its street lighting system to 36 watts CFL with electronic choke thereby
saving 15-20 watts per street light.
Challenges faced while initiating CSR initiatives
Designing, developing and executing standard uniform facilities and guidelines at all construction sites
• Identification of credible NGOs to run the various CSR programs.
• Securing active partnerships with the Panchayats in the Rural CSR initiatives account of strong
internal politics and affiliations.
• Securing participation of the entire community on account of Inter caste politics operating in the
• Securing participation of girl child in the education programs on account of lack of awareness
and indifference to education of the girl child
Employees volunteering programme
Before undertaking any CSR initiative in a region, the concerned employees in that region are contacted
to understand the need of the area and CSR programmes are developed keeping in mind the identified
need. Employees are further involved in monitoring of programmes to ensure effective delivery.
In the present financial year DLF is initiating a donation programme wherein the employees will
contribute and donate old clothes and other household articles for the construction workers and their
families employed at DLF construction sites.
Blood Donation camps are also being organised for blood donation by the employees in association with
Lions Blood Bank.