December 2010


Published on IN THIS ISSUE: A Simple White Envelope. President's Corner. A Funny Thing Happened-Funny Bone. Purtone

Announcements. How Resolute Are Your Resolutions? Answers to Holiday Puzzle. December's Special Holiday Coupon. What is Tinnitus? Looney Law. Now 'Ear This. Fill in the Blanks for the Holidays. Fun Facts.

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December 2010

  1. 1. DECEMBER 2010 IN THIS ISSUE * A Simple White Envelope * President’s Corner * A Funny Thing Happened – Funny Bone * PūrTone Announcements * How Resolute Are Your Resolutions? * Answers to Holiday Puzzle * December’s Special Holiday Coupon * What IS Tinnitus? President’s * Looney Law corner * Now ‘Ear This *Fill in the Blanks for the Holidays * Fun Facts Edward Maznio, President  A SIMPLE WHITE ENVELOPE… a true story It’s just a simple white envelope stuck among the branches Welcome to our newsletter! We of the Christmas tree. No name, no identification, no inscription.sincerely invite you to join us each It all began because her husband hated Christmas. Oh, not themonth for hearing highlights, fun reason for Christmas, but the way it had become so commercial,and entertainment, special offers, causing high stress and unnecessary debt. Knowing how her husband felt, Nancyand a potpourri of items that we Gavin was inspired to give Mike a gift that would be especially meaningful to him.hope you’ll find of interest. We look The inspiration came in an unusual way.forward to reconnecting with many The Gavin’s son, Kevin, twelve at the time, was on the junior high wrestling team.of you while continuing to foster our Shortly before Christmas, Kevin’s squad was scheduled for a non-league matchrelationships with those of you who against an inner-city team, made up of under privileged kids. These youngsters,have been loyal patrons of PūrTone wearing sneakers so ragged that shoestrings seemed to be the only thing that heldover the years. Each and every one them together, presented a sharp contrast to Kevin’s team in their spiffy blue andof you are important to us and we gold uniforms and clean, new wrestling shoes.are fully committed to serving you. As the match began, Nancy was alarmed to see that the otherIt is our sincere desire to earn your players, dressed in tattered clothing, were wrestling withouttrust and become your Hearing Care protective headgear, designed to protect the wrestlers’ ears.Consultants for Life. So sit back It was a luxury the ragtag team obviously could not afford.and enjoy our first edition and let us One by one, Kevin’s team ended up walloping the other kids.know if we can help you with your Mike, seated next to Nancy, shook his head sadly. “I wish at least one of themhearing in any way. could have won,” he said. “They have a lot of potential, but losing like this could take the heart right out of them.” Mike loved kids – all kids – and he understood them, FROM THE PRESIDENT: having coached an array of sports teams through the years. It was Mike’s compassion From time to time, we hear from that spawned Nancy’s special gift idea. That afternoon, she went to the local sportingclients who ask where they can buy goods store and bought an assortment of wrestling headgear and shoes and had thembatteries for their new hearing aids. sent anonymously to the inner-city team.WOW! We obviously didn’t commun- On Christmas Eve, Nancy put a simple white envelope amidst the branches oficate as well as we thought we did. their Christmas tree. A note, telling Mike what she had done, was her gift to him.Why? Because we should be sure that Mike’s smile was the brightest thing about that long-ago Christmas, and every yearbefore a patient leaves a PūrTone that followed. For, every Christmas after that, Nancy continued the tradition – oneoffice, each one should know that with year sending a group of mentally handicapped youngsters to a hockey game, anothertheir new hearing aid purchase, they year a check to a pair of elderly brothers whose house had burned to the ground theget our “Free Complete Concierge” – week before, and on and on. The envelope became the highlight of their Christmasthat includes Free Batteries for Life! If giving. It was always the last thing opened on Christmas morning, and every yearyou’ve not yet taken advantage of our Kevin and his two siblings waited in anticipation as Dad lifted the envelope from“Free Battery” offer, please stop in among the branches. As the children grew, the toys gave way to more practicaltoday and pick up your free supply. gifts, but the envelope never lost its allure.It’s our way of saying, “Thank you for The year Mike died of cancer, Nancy was filled with a deep sadness aschoosing PūrTone to solve your hearing Christmas neared. It was a challenge to even put up the tree. But on Christmasneeds!” and to let you know just how Eve, she found herself placing the simple white envelope in the branches. Inmuch we value our relationship with the morning, three more envelopes had joined it, each containing their selflessyou. That’s right! Our mission is to gifts to Mike. Over the years, the tradition has spread to the you hear better for a lifetime – Now they, too, wait expectantly for the revelation of each year’s Spirit ofand be your Hearing Consultants for Christmas, and have already planned some surprises of their! This year, I’m going to join the Gavins and put “a simple white envelope” on my Christmas list. I can’t wait to see what gifts I will get!
  2. 2. Funny Bone“A cheerful heart is December’s good medicine…” Client of the Month Proverbs 17:22 D e o x y r ib o n u cle ic a cid Congratulations to Harold G. of A Funny Thing is b e t t e r k n o w n a s w h a t ? Happened on the Way Glendale, our Client of the Month for to Better Hearing… Everyone who faxes, emails, or calls in December. the correct answer by the last businessAs we all know, misunderstandings As always, the Client of the Month day of December, 2010, will be enteredcan happen on a moment’s notice into a drawing for a receives a free lunch with two friends– and not always at the most $25.00 Dining Certificate and PūrTone’s President and Founder,opportune time. Here’s a perfect Edward Maznio, at Chili’s Restaurant &example: to Chili’s. The couple had been married for Grill. The winner will be selected by randomseven decades and the family had drawing of participants. Watch for your Call me to find out how YOUput together a big event to help name next month! can become a Client of the Month!them celebrate. Family and friendswere gathered around the “brideand groom” as they re-enacted the WELCOME, NEW CLIENTS!cake cutting and champagne toast. Among many others, here are some of The aged groom raised his glass the new clients who became membersto give his beloved his special of our “PūrTone Family” this pastwords of endearment: “After allthese years, I have found you to be month. I’d like to welcome you, andtried and true.” His bride was hard wish you all the best!of hearing and asked him to repeathis toast. He raised his glass a little Jackie C. from Glendalehigher and repeated a little louder, (referred by Harold G.)“After all these years, I have foundyou to be tried and true.” Don C. from Lake Havasu City Her response surprised them all (referred by Richard and Sue C.)when she said in a tart tone, “Well,this is a fine time to tell me that. Ila K. from WickenburgJust to have you know, after allthese years, I’m tired of you, too!” (referred by Betty Joyce F.)Her poor husband was left feelingpretty disappointed until his wife Carl C. of Sun City Westunderstood what he had really said (referred by Brian D.)and gave him a kiss to make up. And while this story is both We love giving recognition to our newcomical and sad for the poor friends and our wonderful existinghusband, it’s a good reminder that clients who are kind enough to refera hearing test will help YOU avoidthis kind of a mistake – although, their friends, family and neighbors towe will admit, it IS fun to kiss and us. Thank you so much for your kindmake up! support. We appreciate you. 40-45% of American adults make New Year’s Resolutions. Only 46% are kept more than six months. These are the top 10 New Year’s Resolutions: 1. Stop smoking 2. Lose Weight 3. Get Physically Fit 4. Get Out of Debt 5. Live a Calmer Life 6. Spend More Time With Family 7. Get Rid of Clutter 8. Learn Something New 9. Be Kinder to People 10. Make Resolutions I Can Actually Keep
  3. 3. CALL US TODAY AND ASK ABOUT OUR MUST HAVE COUPON G O O D U N TI L 12/31/10 TINNITUS – WHAT IS IT AND HOW CAN I GET RID OF IT? Tinnitus (TIN-ih-tus or tin-EYE-tus) is noise, or ringing in the ears. A common problem, tinnitus affectsabout one in five people. But it isn’t a condition itself – it’s a symptom of an underlying condition, such asage-related hearing loss, ear injury, or a circulatory system disorder. Although bothersome, in most casestinnitus isn’t a sign of something serious. For most people, symptoms of tinnitus get better with treatment.Sometimes it gets better by treating the underlying cause, when one is identified. Other treatments reduceor mask the noise, giving some measure of relief by making the noise(s) less noticeable. Tinnitus involves the annoying sensation of hearing sound inside your head when no external sound is present. Tinnitus symptoms include, but are not limited to, these types of phantom noises in your ears: ringing, buzzing, roaring, clicking, whistling, hissing, thumping, pounding, sawing and galloping. The phantom noises may vary in pitch from a low roar to a high pitched squeal, and you may hear it in either one, or both of your ears. Or, you may have the sensation that the noise is actually internal in the center of your brain, not in your ear, per se. In some cases, the soundcan be so loud that it interferes with your ability to concentrate or hear. Tinnitus may be present all of the time, orit may be intermittent, coming and going at intervals. There are two kinds of tinnitus. The most common, subjective tinnitus, is unexplained head noise that only you canhear. Objective tinnitus is sound your doctor can hear during an examination. This rare type of tinnitus may be causedby a blood vessel problem, an inner ear bone condition, or a muscular issue. As frustrating as tinnitus is, and asdesperate as some people are to find the root cause in hopes of getting successful treatment, in many cases, an exactcause is never found. However, there are several identified causes of tinnitus, some of which we will note here foryou. The following list is not complete, but does include: age-related hearing loss; extended exposure to loud noise inwork or hobbies; earwax blockage; changes in the earbones; Meniere’s disease (an inner ear disorder); stress anddepression; acoustic neuroma (a non-cancerous – benign – tumor); head and neck tumors that may be pressing on theblood vessels; high blood pressure; excessive use of alcohol, nicotine and/or caffeine; medications such as diuretics,antibiotics, cancer medications or taking uncommonly high dosages of aspirin. Tinnitus can significantly affect your quality of life by causing complications. Among the difficulties that tinnituscan cause, some are: fatigue, stress, sleep problems, trouble concentrating, memory problems, depression, anxietyand irritability. Consult your doctor if you are significantly affected in any of these areas by your symptoms of tinnitus,or if you are concerned about what may be causing them. Since tinnitus is commonly connected to some measure of hearing loss, the use of hearingaids can help “mask” your tinnitus symptoms. When emphasis is placed on speech andambient sounds through amplification, the annoying tinnitus noise fades in comparison,giving you some measure of relief. Call us today to schedule a hearing exam. Hearing aidsjust may be the answer to help you hear better and reduce that annoying noise in your head.
  4. 4. Corporate Office20350 N. Cave Creek Rd., Ste. 130Phoenix, Arizona 85024602-971-3900 or 888-614-HEARE-Mail: HealthyHearing@PurToneUSA.comWeb: www.PurToneUSA.comCopyright 2010 - Audiogenic, Inc. - All Rights Reserved LOONEY LAW: This continues our series on our journey through the ear. This month we ANSWERS CAN BE FOUND INSIDE ON PAGE 3 are going deeper into the ear and examining the cochlea, the auditory 1. _ I _ _ E _ AND _ I _ _ _ _ portion of the inner ear. The cochlea resembles a snail shell with 2.5 DECORATIONS FOR THE TREE turns. It houses the organ of Corti, (the body’s microphone) and hair 2. _ _ E _ U _ _ _ A _ _ E _ _ U I _ E cells. In the lower turn of the cochlea, there are two windows, the BELOVED HOLIDAY BALLET “oval” window, and the “round” window. The footplate of the stirrup 3. I _ _ A _ O _ _ E _ _ U _ _ I _ E is attached to both windows and functions as a piston, moving the AMERICA’S MOST POPULAR CHRISTMAS MOVIE fluid of the inner ear. This movement of fluid activates the hair cells 4. _ I _ A _ _ E _ O _ _ A _ U _ _ A _ in the inner ear, which run along the entire length of the basilar JEWISH FOLKS CELEBRATE THESE membrane. There is one row of inner hair cells and three rows of 5. A _ A _ I _ _ _ E _ A _ _ E _ AND outer hair cells, making up the central part of the organ of the Corti. _ I _ E _ _ _ I _ _ _ 2 WELL-LOVED CHRISTMAS HYMNS The combined role of the two types of hair cells is 6. A _ _ _ I _ _ _ A _ _ A _ O _ THINK DICKENS essential to the function of hearing. The outer cells maintain hearing sensitivity, while the inner hair cells convert the physical energy in the 7. _ U _ O _ _ _ AND _ A _ _ A _ _ A U _ THINK RED FOR BOTH OF THESE HOLIDAY CHARACTERS inner ear fluid to electrical energy, which is delivered to the brain via the XIII cranial nerve (the “auditory” nerve). Damaged or eroded hair 8. _ E _ _ _ E _ E _ _ _ A _ BRIGHT AND SHINING cells cause sounds to be processed inaccurately, and a person begins 9. _ _ U I _ _ A _ E to hear speech as if the speaker is mumbling. A listener may also hear A LOVE IT OR HATE IT HOLIDAY TREAT speech sounds at a much softer level and can find him/herself asking a 10. _ O _ A _ O _ A _ _ E _ speaker to repeat what was said. These situations can typically be TRADITIONAL HANUKKAH DISH corrected with the use of hearing instruments. 11. _ A _ _ E _ S _ E _ _IA_ Weak vibrations of soft sounds are mechanically increased HOLIDAY MUSICAL MASTERPIECE through the use of hearing aids, stimulating damaged or deteriorated 12. _ E _ O _ A _ AND _ _ E I _ E _ hair cells. And while hearing aids cannot restore missing hair cells, they HANUKKAH’S SYMBOL OF FAITH AND A CHILD’S GAME PIECE can provide a substitution of sound to enrich speech as a listener hears 13. _ _ _ I _ _ _ A _ E _ E it, making it possible to understand better. Schedule your exam today! OBSERVED DECEMBER 24TH EACH YEAR 14. _ O _ _ _ E _ _ U _ E _ E _ _ O _ E TINY TIMFUN FACTS: NO PIECE OF PAPER CAN BE FOLDED MORE THAN SEVEN TIMES. WALT DISNEY WAS AFRAID OF MICE!
  5. 5. Corporate: 20350 N. Cave Creek Rd., Suite 130 Phoenix, Arizona 85024December 1, 2010 Online at ArizonaHears.comDear Friend, Under Construction!I want to share with you some exciting news that’s going on in our business. PūrTone is goingthrough some major changes...changes that will benefit you, our client. I’m SorryBefore I share with you what’s happening, I feel I need to apologize for not keeping in closercontact with you. Our staff has enjoyed working with you in solving your hearing needs, andthe relationship we developed while we were working closely together is important to us. So Ihope you’ll forgive us for not keeping in closer contact with you. What’s Happening?My goal is to build our business where our hearing care professionals are working as hearingconsultants, not salespeople, and where 100% of our business is created BY REFERRAL. Inorder to do this, we’re committed to serving all our clients above and beyond theirexpectations.Unlike your stereotypical hearing specialists who spend much of their time “hustling,” lookingfor new business from the general public, our staff will dedicate 100% of their time and energyto our current clients and to those who have been referred to PūrTone. We’d rather be workingwith you and with your family and friends who you refer to PūrTone!We want to be your Hearing Consultants for Life, and I hope we can earn your trust and build alifelong relationship with you, your family and your friends. Please ShareCare!Sincerely yours, EdwardEdward A. Maznio, President & FounderDirect 602-971-3900P.S. Enclosed with this letter is our December edition of our new PūrTone monthlynewsletter—I hope you enjoy it. If you have friends or family members who might enjoyreceiving a free subscription as well, please give me a call me.P.S.S. In late October we opened our NEW OFFICE in MESA, AZ! We welcome our currentEast valley patients to visit for service or supplies, as well as referrals of friends or family whomay live in the East valley that need hearing help. Our Senior Director of Patient Care, Mr.Jaime Silva, looks forward to caring for your needs.