Brand „Sonam Kapoor‟
Prospective Brand Map
Background
   • She comes from an established film
     family, and is the daughter of actor
     Anil Kapoor, and the gra...
• Filmography:
   o Saawariya (2007)
   o Delhi 6 (2009)


• 2007: She received a Stardust Award
  - “Superstar of Tomorro...
Key Points
      •   Beautiful
      •   Vivacious
      •   Charismatic
      •   Talented
      •   Youth Icon
      •  ...
Brand Endorsements
• Mont Blanc

• L‟Oreal

• Anant Jewellery

• Elle Breast Cancer Foundation
Prospective Brand Map
bjectives

• To create brand associations which compliment Sonam‟s image
  and personality.

• To create associations whic...
Potential Brand Map
1. Aspirational:
• Laptop: Viao‟s Pocket Book
• Smartphone: Blackberry Curve
    [Association can be c...
2. Looks/ Style:
• Designer Wear: Ritu Kumar
• Indian Wear: Biba, W
• Footwear: Nine West
• Eyewear: Prada, Christian Dior...
4. Social Causes:
• Smile Foundation [Provides the under-
   privileged children and youth a better
   tomorrow]
   [Sonam...
Why Sonam?
    •   Chic and stylish
    •   Beautiful and vivacious
    •   Has a pan India appeal
    •   „Represents the...
THANK YOU
Sonam kapoor - bling - purti chaturvedi
Upcoming SlideShare
Loading in...5
×

Sonam kapoor - bling - purti chaturvedi

700

Published on

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
700
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
0
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Transcript of "Sonam kapoor - bling - purti chaturvedi"

  1. 1. Brand „Sonam Kapoor‟ Prospective Brand Map
  2. 2. Background • She comes from an established film family, and is the daughter of actor Anil Kapoor, and the grandchild of filmmaker Surinder Kapoor. • Interested in writing and direction, she assisted Sanjay Leela Bhansali in the production of his films, including Black. • 2007: She made her debut with Bhansali‟s Saawariya, co-starring Ranbir Kapoor.
  3. 3. • Filmography: o Saawariya (2007) o Delhi 6 (2009) • 2007: She received a Stardust Award - “Superstar of Tomorrow, Female” for Saawariya. • Future Projects: o Aisha; co-starring Abhay Deol o I Hate Luv Storys; co-starring Imran Khan o Thank You; co-starring Akshay Kumar .. • She is the international face of L‟Oreal and has been hailed by the fashion world & Bollywood industry as a 'fashion icon to watch out for‟.
  4. 4. Key Points • Beautiful • Vivacious • Charismatic • Talented • Youth Icon • Down to earth • Pan India appeal • Highly Aspirational • Chic
  5. 5. Brand Endorsements • Mont Blanc • L‟Oreal • Anant Jewellery • Elle Breast Cancer Foundation
  6. 6. Prospective Brand Map
  7. 7. bjectives • To create brand associations which compliment Sonam‟s image and personality. • To create associations which will increase the visibility and further enhance interest in the brand „Sonam‟.
  8. 8. Potential Brand Map 1. Aspirational: • Laptop: Viao‟s Pocket Book • Smartphone: Blackberry Curve [Association can be created by highlighting the stylish quotient of the brands] • Hometheatre: Sony [With her family] [The illustrious lineage will help create the association] • Perfume: Versace • Watch: Tag heuer, Cartier • Family Car: Peugot; Tagline: More feline than ever. [Tagged „Fashion Icon to watch out for‟]
  9. 9. 2. Looks/ Style: • Designer Wear: Ritu Kumar • Indian Wear: Biba, W • Footwear: Nine West • Eyewear: Prada, Christian Dior • Makeup: Sephora, MAC [All can create associations based on Sonam‟s Chic and highly aspirational personality] • Casual Wear: Pantaloons [Represents the multi-tasking women of today] 3. Hygiene: • Skincare: Kaya Skin Clinic • Haircare: Dove, Fiama Di Wills [Pan India appeal] • Oral Care: Close Up [Sonam‟s youthful and vivacios personality trait]
  10. 10. 4. Social Causes: • Smile Foundation [Provides the under- privileged children and youth a better tomorrow] [Sonam is popular amongst the youth and is considered as an icon] 5. Food: • Soft Drink: Limca [The new Limca campaign will match Sonam‟s beautiful and vivacious personality traits] • Mineral Water: Qua [Premium Brand - Sonam appeals to the premium TG] 6. Gym: Fitness First
  11. 11. Why Sonam? • Chic and stylish • Beautiful and vivacious • Has a pan India appeal • „Represents the multi-tasking women of today‟ • „Fashion Icon to watch out for‟ • Illustrious lineage • Has the personality to endorse a niche and luxurious, as well as a mass brand. • Highly aspirational personality
  12. 12. THANK YOU

×