Shahid + hero honda splendor purti chaturvedi


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Shahid + hero honda splendor purti chaturvedi

  1. 1. Hero Honda Splendor Brand Endorser: Shahid Kapoor
  2. 2. Background • Son of critically acclaimed actor Pankaj Kapoor • Started his career by working in music videos and advertisements • A professionally trained dancer, he made his Bollywood debut as a background dancer in Subhash Ghai's Taal (1999) • 2003: He made his debut as the lead in Ishq Vishk
  3. 3. • 2006: Sooraj Brajatya‟s Vivah is one of his greatest box office hits and ran for 48 weeks! • 2007: Imtiaz Ali‟s Jab We Met was the cult classic of the year in India and overseas. • Today at 28, only Shahid can play a teenager, a suave yuppie, an intense lover, a chocolate boy- next-door, etc. all with equal aplomb. • He appeals to women of all ages, children and youth alike.
  4. 4. • He is tagged as: The next “Big Thing” in Bollywood The next „Youth Icon‟ The Heart-throb of the nation • Filmography: o Ishq Vishk o Fida o Vivah o Jab We Met o Kaminey o Paathshaala o Badmaash Company …
  5. 5. • Forth Coming Projects: o Milenge Milenge o Mausam • Awards: o Filmfare Awards - “Best Male Debut” for Ishq Vishk o Stardust Award: Best Actor - Editor‟s Choice for Jab We Met o Stardust Awards - “Editor's Choice Award” for Best Actor - Kaminey …
  6. 6. Brand Endorsements • Levi‟s Signature Jeans • VIP Luggage • Pioneer Music Systems
  7. 7. Key Points • Stylish • Modern • Youth Appeal • Pan India appeal • Well liked • Handsome • Reliable
  8. 8. Hero Honda Splendor
  9. 9. Marketing Mix • Product: Hero Honda Splendor Models of Hero Honda Splendor: o Super Splendor o Splendor Plus o Splendor NXG • Price: Around Rs. 40, 000/ - • Place: The national market • Promotion: Above the line – Ads on TV, Radio, Newspapers
  10. 10. • Target Market Segment: o Congested areas of urban cities o Primarily males between the age of 18 – 36 o Middle class people, mostly executives and officials • Positioning: Low maintenance cost and reliability (i.e. Less chances of a breakdown) • To date there have been 8.5 million Hero Honda Splendors sold, at a rate of one million per year making the Splendor the largest selling motorcycle in the world.
  11. 11. Brand Image • For the masses • Youthful • Low maintenance • Reliability • High performance • Comfort • High fuel efficiency • Modern • Convenience • Stylish (The improved versions of Splendor) • Safety
  12. 12. Why Shahid? • Mass Appeal: Shahid‟s popularity amongst all age groups and backgrounds • Pan India Appeal: Shahid is well liked all across India • Youth Appeal: Shahid youthful personality would add to the aspirational value to the brand amongst the TG • Reliable [Perfect Brand-Celebrity fit] • Modern • Stylish
  13. 13. THANK YOU