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Konkona sen sharma - bling - purti chaturvedi
Konkona sen sharma - bling - purti chaturvedi
Konkona sen sharma - bling - purti chaturvedi
Konkona sen sharma - bling - purti chaturvedi
Konkona sen sharma - bling - purti chaturvedi
Konkona sen sharma - bling - purti chaturvedi
Konkona sen sharma - bling - purti chaturvedi
Konkona sen sharma - bling - purti chaturvedi
Konkona sen sharma - bling - purti chaturvedi
Konkona sen sharma - bling - purti chaturvedi
Konkona sen sharma - bling - purti chaturvedi
Konkona sen sharma - bling - purti chaturvedi
Konkona sen sharma - bling - purti chaturvedi
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Konkona sen sharma - bling - purti chaturvedi

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  • 1. Brand „Konkona Sen Sharma‟ Prospective Brand Map
  • 2. Background • Daughter of celebrated actress and filmmaker Aparna Sen. • Her achievements in the arthouse and independent films genre has established her as one of the leading actresses of contemporary parallel cinema. • Equally at home with both, meaningful cinema as well as a full- blown Bollywood entertainer. • In a career spanning 6 years, she has already won 2 National Awards.
  • 3. • Filmography: o Mr. and Mrs. Iyer o Page 3 o 15 Park Avenue o Omkara o Life in a Metro o Luck by chance o Wake up Sid …. • Awards: o 2003: National Film Award for Best Actress, Mr and Mrs Iyer o 2007: National Film Award for Best Supporting Actress, Omkara o 2007: Filmfare Award - “Best Supporting Actress” for Omkara o 2006: Zee Cine Award - “Best Female Debut” for Page 3
  • 4. Key Points • Multi faceted • Talented • Pan India presence • Tagged as „the woman of substance‟ • Credible • Honest • Aspirational personality • Charismatic • Youth Icon • Down to earth
  • 5. Brand Endorsements • Eden Real Estate Developer • Nerolac Impressions • Women‟s Horlicks
  • 6. Prospective Brand Map
  • 7. bjectives • To create brand associations which compliment Konkona‟s image and personality. • To create associations which will increase the visibility and further enhance interest in the brand „Konkona‟.
  • 8. Potential Brand Map 1. Aspirational: • Desktop: Dell Desktops • Mobile Phone: Nokia • Mobile Service: Airtel [Association can be created on the basis of the pan India appeal enjoyed by Konkona] • 2 Wheeler: Honda Activa, Dio [Face of the today‟s multi-tasking woman] • Watch: Titan [Konkona enjoys a pan India appeal and is considered Credible, which will go with Titan‟s Brand Image]
  • 9. 2. Looks/ Style: • Designer Wear: AND, Anita Dongre • Indian Wear: Fab India • Footwear: Mochi • Makeup: Lakme [All can create associations based on Konkona‟s Enthic, yet Metro personality] • Casual Wear: Pantaloons, Lifestyle [Represents the multi-tasking women of today] 3. Hygiene: • Skincare: Himalaya Skin Care • Haircare: Himalaya Hair Care [Represents Konkon‟s Enthic personlity and her Pan India appeal will help the brand]
  • 10. 4. Social Causes: • NGO: CRY, Pratham 5. Food: • Soft Drink: Limca [Konkona is the face of today‟s woman – Credible and fun loving]
  • 11. Why Konkona? • Multi - faceted actress • Face of the modern Indian woman • Brilliant actress • Pan India presence • Tagged as „the woman of substance‟ • Credible • Honest • Has the personality to endorse a niche, as well as a mass brand • Aspirational personality
  • 12. THANK YOU

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