Farhan akthar - bling - purti chaturvedi

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  • 1. Brand „Farhan Akhtar‟ Prospective Brand Map
  • 2. Background • A Multi – Dimensional Personality. • Actor, director, producer, playback singer, lyricist, screenwriter, television host. • Started his career as an apprentice with cinematographer-director, Manmohan Singh, for films like Lamhe (1991). • 2002: Directorial Debut: Dil Chahta Hai; known since then for his cult following.
  • 3. • 2008: Acting Debut: Rock On! • 2007: Directed a 12-minute short film, Positive, on HIV stigma and the need for family support for the patient. • 2008: Singing debut in Rock On !! • Hosts Oye! It‟s Friday, a TV Chat Show, on NTV Imagine and has interviewed celebrities like SRK, Aamir Khan, Hrithik Roshan, Priyanka Chopra, and the likes …
  • 4. • Filmography: • Awards: o 2002: National Film Award for Best Feature Film in Hindi: Dil Chahta Hai o 2009: National Film Award for Best Feature Film in Hindi: Rock On!! o 2009: Filmfare Award for Best Male Debut : Rock On!! ... ... ... ...
  • 5. ROCKSTAR TALENTED DASHING MULTI - D SPUNKY WITTY
  • 6. Brand Endorsements • Maruti A – Star; the tagline is “Stop @ nothing”. • A Lange And Sohne, a German Watch Brand
  • 7. Prospective Brand Map
  • 8. bjectives • To create brand associations which compliment Farhan‟s image and personality. • To create associations which will increase the visibility and further enhance interest in the brand „Farhan‟.
  • 9. Potential Brand Map 1. Aspirational: • Laptop: Dell • Smartphone: Blackberry Curve • Hometheatre: Sony • Audio System: Bose [All of the above can highlight the brand‟s features, and thus an association can be created based on Farhan‟s multi-dimensional personality] • Pen: Mont Blanc, Cartier Pens • Perfume: Versace [These niche categories would highlight the Farhan‟s talented and suave personality]
  • 10. 2. Looks/ Style: • Western Wear: Wills Lifestyle – Clublife, Sports, and Classic. [ Multi-D Personality] • Casual Wear: Diesel Jeans • Footwear – ID, Diesel [Both will compliment Farhan‟s Spunky personality] 3. Star Power: • Endorse the Mumbai Indians for the next IPL Season 4. Luggage: • Giordano
  • 11. 5. Social Causes: • Performing Arts: NCPA • Youth Groups or NGOs: YMCA [A number of Farhan‟s films have been focused around the youth] 6. Food: • Chips: Kurkure [Kurkure has witty and spunky ads, which will go with Farhan‟s post Rock On personality] • Soft Drink: Pepsi [The Youngistan campaign will match Farhan‟s youthful and zestful personality traits] 7. New brands in any of the mentioned categories
  • 12. Why Farhan? • Stylish, impeccably dressed and extremely good looking • Has a pan India appeal • Illustrious lineage • Multi – Dimensional Personality • Huge fan base in Bollywood • Has the potential to launch several brands • Has the personality to endorse a niche and luxurious, as well as a mass brand.
  • 13. THANK YOU