SEO 101
Knowing your competitors
“ Search Engine Optimization is the process of
improving visibility of a desired website on search
engines (Google and Bin...
SEO vs SOCIAL vs PAY PER CLICK
SEO VS SOCIAL VS PAY PER CLICK
SEO VS SOCIAL VS PAY PER CLICK
SEO VS SOCIAL VS PAY PER CLICK
Source: http://www.webgrowth.biz/seomoz-seo-pyramid/
Source:  http://www.seomoz.org
CONTENT THAT APPEALS TO INFLUENCERS
Source:  http://www.seomoz.org
THIS STUFF REALLY WORKS!!!
WHAT IS GOOGLE’S ALGORITHM?WHAT IS GOOGLE’S ALGORITHM?
A 9 STEP PROCESS TO
SUCCESSFUL SEO
STEP 1:
KEYWORD RESEARCH
https://adwords.google.com/o/KeywordTool
STEP 1:
KEYWORD RESEARCH
http://www.google.com/insights/search/
STEP 1:
KEYWORD RESEARCH
http://www.google.com/insights/search/
STEP 2:
FINDING TOP SITES
STEP 2:
FINDING TOP SITES
SEOmoz  toolbar  for  Chrome  or  Firefox
http://www.seomoz.org/blog/seo-­
chrome-­toolbar-­down...
STEP 3:
IDENTIFYING LINKS FROM COMPETITORS
http://www.webceo.com
STEP 3:
IDENTIFYING LINKS FROM COMPETITORS
http://www.opensiteexplorer.org
STEP 4:
IDENTIFYING CITATIONS FROM COMPETITORS
brand name -site:brand.com -site:brand.co.za
STEP 5:
CONTENT STRATEGY
Blog contributions
Testimonials
FAQs
Wikipedia
Press releases
Remember to use your desired keywor...
STEP 6:
ENGAGING WITH YOUR SOCIAL COMMUNITY
Facebook
Twitter
Pinterest
Google+
Setup: http://www.webgrowth.biz/google-link...
STEP 6:
ENGAGING WITH YOUR SOCIAL COMMUNITY
http://www.buzzstream.com/
STEP: 7
ON-SITE OPTIMISATION
Internal linking
Meta text
SEO title
Linking to external sources - must be authoritative
Use ...
STEP 8:
ANALYTICAL DATA RESEARCH
Google Analytics
Social bakers
ANALYTICAL DATA RESEARCH
Social bakers
ANALYTICAL DATA RESEARCH
Social bakers
ANALYTICAL DATA RESEARCH
Social bakers
ANALYTICAL DATA RESEARCH
Social bakers
GOOGLE ANALYTICS:
STEP 9:
HEAT MAP TRACKING
Visual Website Optimiser
LESSONS WE’VE LEARNT IN 8 YEARS
§ You will never have a perfect product..,
§ So go to launch and get feedback as soon as...
THANK YOU
Neil Pursey
http://www.webgrowth.co.za
http://www.twitter.com/webgrowthsa
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SEO 101 - Knowing your competitors

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Neil Pursey spoke to the Speakers Association of South Africa using this slideshow. He gives tidbits and steps into successful SEO for your business. This is an updated version from a previous slideshow he presented to a group of students at the University of Cape Town.

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SEO 101 - Knowing your competitors

  1. 1. SEO 101 Knowing your competitors
  2. 2. “ Search Engine Optimization is the process of improving visibility of a desired website on search engines (Google and Bing), via "natural" or "unpaid methods".
  3. 3. SEO vs SOCIAL vs PAY PER CLICK
  4. 4. SEO VS SOCIAL VS PAY PER CLICK
  5. 5. SEO VS SOCIAL VS PAY PER CLICK
  6. 6. SEO VS SOCIAL VS PAY PER CLICK
  7. 7. Source: http://www.webgrowth.biz/seomoz-seo-pyramid/
  8. 8. Source:  http://www.seomoz.org
  9. 9. CONTENT THAT APPEALS TO INFLUENCERS Source:  http://www.seomoz.org
  10. 10. THIS STUFF REALLY WORKS!!!
  11. 11. WHAT IS GOOGLE’S ALGORITHM?WHAT IS GOOGLE’S ALGORITHM?
  12. 12. A 9 STEP PROCESS TO SUCCESSFUL SEO
  13. 13. STEP 1: KEYWORD RESEARCH https://adwords.google.com/o/KeywordTool
  14. 14. STEP 1: KEYWORD RESEARCH http://www.google.com/insights/search/
  15. 15. STEP 1: KEYWORD RESEARCH http://www.google.com/insights/search/
  16. 16. STEP 2: FINDING TOP SITES
  17. 17. STEP 2: FINDING TOP SITES SEOmoz  toolbar  for  Chrome  or  Firefox http://www.seomoz.org/blog/seo-­ chrome-­toolbar-­download-­the-­mozbar
  18. 18. STEP 3: IDENTIFYING LINKS FROM COMPETITORS http://www.webceo.com
  19. 19. STEP 3: IDENTIFYING LINKS FROM COMPETITORS http://www.opensiteexplorer.org
  20. 20. STEP 4: IDENTIFYING CITATIONS FROM COMPETITORS brand name -site:brand.com -site:brand.co.za
  21. 21. STEP 5: CONTENT STRATEGY Blog contributions Testimonials FAQs Wikipedia Press releases Remember to use your desired keywords within your content
  22. 22. STEP 6: ENGAGING WITH YOUR SOCIAL COMMUNITY Facebook Twitter Pinterest Google+ Setup: http://www.webgrowth.biz/google-link-adding-guide/ Plugin: http://wordpress.org/extend/plugins/authorsure/
  23. 23. STEP 6: ENGAGING WITH YOUR SOCIAL COMMUNITY http://www.buzzstream.com/
  24. 24. STEP: 7 ON-SITE OPTIMISATION Internal linking Meta text SEO title Linking to external sources - must be authoritative Use social media widgets
  25. 25. STEP 8: ANALYTICAL DATA RESEARCH Google Analytics Social bakers
  26. 26. ANALYTICAL DATA RESEARCH Social bakers
  27. 27. ANALYTICAL DATA RESEARCH Social bakers
  28. 28. ANALYTICAL DATA RESEARCH Social bakers
  29. 29. ANALYTICAL DATA RESEARCH Social bakers
  30. 30. GOOGLE ANALYTICS:
  31. 31. STEP 9: HEAT MAP TRACKING Visual Website Optimiser
  32. 32. LESSONS WE’VE LEARNT IN 8 YEARS § You will never have a perfect product.., § So go to launch and get feedback as soon as possible § Competitor research is an ABSOLUTE must § Nothing substitutes human engagement (service industry) § 1st year profitable, 2nd year break even, 3rd year profitable, 4th year break even § Become a thought leader, it opens up many opportunities. It starts with an engaging blog. § Use Wordpress.org
  33. 33. THANK YOU Neil Pursey http://www.webgrowth.co.za http://www.twitter.com/webgrowthsa

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