Is Google Killing SEO?

Is Google killing SEO?Monday 25 June 12

Monday 25 June 12

INTRODUCTION TO SEO Title tag Meta descriptionMonday 25 June 12

INTRODUCTION TO UX • Themed design • Usability test • Objective for website? • Trafﬁc should be over 3000 per month • Measure call to actions R350 for understanding your visitorMonday 25 June 12

INTRODUCTION TO CONTENT STRATEGY • How many articles do I write? • What do I write about? • Content placement • Competitors incoming links can deﬁnes content strategy • Use Google Alerts • Comment marketing, build relationships • Participate in forums: • Quora, Yahoo Answers • Google: “food forums”, “recipe forums” • Interviews • CompetitionsMonday 25 June 12

PERFECT ON-SITE OPTIMISATION • Use Wordpress • Yoast’s SEO plugin (wordpress seo) • Smart 404 • Broken Link Checker • Authorsure • FD Feedburner plugin • SEO Friendly Images • Simple 301 redirects • Social media sharing (many to choose from) • W3 Total Cache • GD Star RatingMonday 25 June 12

TOOLS TO USE FOR INBOUND MARKETING • Google Alerts • Bookmark Twitter advanced search • SEOmoz ﬁrefox / chrome extension • Raven Tools, Project SEO, SEOmoz, Majestic SEO, Social Bakers • Google Search: “adidas -site:adidas.com -site:adidas.co.za”Monday 25 June 12

TOOLS TO USE FOR COMPETITOR ANALYSISMonday 25 June 12

TOOLS TO USE FOR COMPETITOR ANALYSIS http://www.seomoz.org/seo-toolbarMonday 25 June 12

TOOLS TO USE FOR COMPETITOR ANALYSISMonday 25 June 12

TOOLS TO USE FOR CONTENT STRATEGY User search can deﬁne content strategyMonday 25 June 12

TOOLS TO USE FOR CONTENT STRATEGY http://www.seomoz.org/blog/show-keyword-position-using-ﬁlters-and-advanced-segmentsMonday 25 June 12

TOOLS TO USE FOR CONTENT STRATEGYMonday 25 June 12

HOW TO TRACK PROGRESSMonday 25 June 12

TOOLS YOU CAN USE } Paid } Paid, limited free version } FreeMonday 25 June 12

Monday 25 June 12

WHAT’S NEW?Monday 25 June 12

WHAT’S NEW? Now pulling brand name, instead of Google Places nameMonday 25 June 12

WHAT BLOGGERS NEED TO IMPLEMENT Authorsure rel=”me” rel=”author”Monday 25 June 12

WHAT BLOGGERS NEED TO IMPLEMENT http://www.google.com/webmasters/tools/richsnippetsMonday 25 June 12

WHAT BLOGGERS NEED TO IMPLEMENTMonday 25 June 12

LIVE SITE AUDITMonday 25 June 12

PRIORITY LIST 1. Ensure correct site structure 2. Ensure design is half decent 3. Have a content strategy 1. On-site 2. Social media 3. Contribution 4. A / B split testing 5. Objective: to generate good news once a month... Become a thought leader !! Don’t be afraid to share the love !!Monday 25 June 12

Contact details Neil Pursey +27 84 627 0619Monday 25 June 12

http://www.conseilsmarketing.com	163
http://www.webgrowth.biz	138
http://temp.squire-labs.com	18
http://elaborandocuentosg2.wikispaces.com	15
https://www.webgrowth.biz	3
http://www.onlydoo.com	1
http://www.mefeedia.com	1
https://si0.twimg.com	1
http://in.mg61.mail.yahoo.com	1

Is Google Killing SEO?

by WebGrowth on Jun 25, 2012

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