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Is Google Killing SEO?
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Is Google Killing SEO?

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Neil Pursey's slideshow from the Indaba

Neil Pursey's slideshow from the Indaba


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  • 1. Is Google killing SEO?Monday 25 June 12
  • 2. Monday 25 June 12
  • 3. Monday 25 June 12
  • 4. Monday 25 June 12
  • 5. Monday 25 June 12
  • 6. Monday 25 June 12
  • 7. Monday 25 June 12
  • 8. Monday 25 June 12
  • 9. Monday 25 June 12
  • 10. Monday 25 June 12
  • 11. Monday 25 June 12
  • 12. INTRODUCTION TO SEO Title tag Meta descriptionMonday 25 June 12
  • 13. INTRODUCTION TO SEO Title tag Meta descriptionMonday 25 June 12
  • 14. INTRODUCTION TO UX • Themed design • Usability test • Objective for website? • Traffic should be over 3000 per month • Measure call to actions R350 for understanding your visitorMonday 25 June 12
  • 15. INTRODUCTION TO CONTENT STRATEGY • How many articles do I write? • What do I write about? • Content placement • Competitors incoming links can defines content strategy • Use Google Alerts • Comment marketing, build relationships • Participate in forums: • Quora, Yahoo Answers • Google: “food forums”, “recipe forums” • Interviews • CompetitionsMonday 25 June 12
  • 16. PERFECT ON-SITE OPTIMISATION • Use Wordpress • Yoast’s SEO plugin (wordpress seo) • Smart 404 • Broken Link Checker • Authorsure • FD Feedburner plugin • SEO Friendly Images • Simple 301 redirects • Social media sharing (many to choose from) • W3 Total Cache • GD Star RatingMonday 25 June 12
  • 17. TOOLS TO USE FOR INBOUND MARKETING • Google Alerts • Bookmark Twitter advanced search • SEOmoz firefox / chrome extension • Raven Tools, Project SEO, SEOmoz, Majestic SEO, Social Bakers • Google Search: “adidas -site:adidas.com -site:adidas.co.za”Monday 25 June 12
  • 18. TOOLS TO USE FOR COMPETITOR ANALYSISMonday 25 June 12
  • 19. TOOLS TO USE FOR COMPETITOR ANALYSIS http://www.seomoz.org/seo-toolbarMonday 25 June 12
  • 20. TOOLS TO USE FOR COMPETITOR ANALYSISMonday 25 June 12
  • 21. TOOLS TO USE FOR CONTENT STRATEGY User search can define content strategyMonday 25 June 12
  • 22. TOOLS TO USE FOR CONTENT STRATEGY http://www.seomoz.org/blog/show-keyword-position-using-filters-and-advanced-segmentsMonday 25 June 12
  • 23. TOOLS TO USE FOR CONTENT STRATEGYMonday 25 June 12
  • 24. TOOLS TO USE FOR CONTENT STRATEGYMonday 25 June 12
  • 25. HOW TO TRACK PROGRESSMonday 25 June 12
  • 26. HOW TO TRACK PROGRESSMonday 25 June 12
  • 27. HOW TO TRACK PROGRESSMonday 25 June 12
  • 28. HOW TO TRACK PROGRESSMonday 25 June 12
  • 29. HOW TO TRACK PROGRESSMonday 25 June 12
  • 30. HOW TO TRACK PROGRESSMonday 25 June 12
  • 31. TOOLS YOU CAN USE } Paid } Paid, limited free version } FreeMonday 25 June 12
  • 32. Monday 25 June 12
  • 33. WHAT’S NEW?Monday 25 June 12
  • 34. WHAT’S NEW?Monday 25 June 12
  • 35. WHAT’S NEW?Monday 25 June 12
  • 36. WHAT’S NEW? Now pulling brand name, instead of Google Places nameMonday 25 June 12
  • 37. WHAT BLOGGERS NEED TO IMPLEMENT Authorsure rel=”me” rel=”author”Monday 25 June 12
  • 38. WHAT BLOGGERS NEED TO IMPLEMENT http://www.google.com/webmasters/tools/richsnippetsMonday 25 June 12
  • 39. WHAT BLOGGERS NEED TO IMPLEMENTMonday 25 June 12
  • 40. LIVE SITE AUDITMonday 25 June 12
  • 41. PRIORITY LIST 1. Ensure correct site structure 2. Ensure design is half decent 3. Have a content strategy 1. On-site 2. Social media 3. Contribution 4. A / B split testing 5. Objective: to generate good news once a month... Become a thought leader !! Don’t be afraid to share the love !!Monday 25 June 12
  • 42. Contact details Neil Pursey +27 84 627 0619Monday 25 June 12

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