Social tracking reports

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Social tracking reports

  1. 1. Social Tracking & Monitoring ReportsRegular reports setup up to monitor specific online conversations around key business questions. Social Insight London +44 7887 644 799 social@socialinsight.biz www.socialinsight.biz
  2. 2. • Current Uses of SMM Reporting Sample Standard Reports SMMReporting Report Business Question Key Monitoring Areas How do we compare Competition Tracking Competitive Audit to competitors in the Share of Voice Advantages/Risks social media landscape? What is the Brand Tracking Brand Assessment perception and reach Brand Protection Issue/Crisis Identification of our brand across social media? How effective is our Marketing Measurement Marketing Measurement marketing strategy Marketing Message Insight Influencer Marketing and messaging? Market Research What can we learn Customer Segmentation Market Research about our market, Opportunity Analysis customers and prospects? How effective is a Offer Effectiveness program and what Issue/Crisis Identification Prod/Prog Performance new ideas can we Innovation Opportunities leverage? ©Copyright purple spinnaker Ltd. 2010
  3. 3. How do we compare Competition TrackingCompetitive Audit to competitors in the Share of Voice Advantages/Risks social media landscape? Competitor Tracking Share of Voice Key themes – advantages/risks © ALTERIAN 2010 ALL RIGHTS RESERVED ©Copyright purple spinnaker Ltd. 2010
  4. 4. What is the Brand Tracking Brand Assessment perception and reach Brand Protection Issue/Crisis Identification of our brand across social media?Brand Assessment The perception and reach of a brand within the social media landscape can be monitored and reported on through some key areas:Volume of Mentions Brand References Top Influencers - AuthorsDemographics Content Top Influencers - Websites Tone ©Copyright purple spinnaker Ltd. 2010
  5. 5. How effective is our Marketing Measurement Marketing Measurement marketing strategy Marketing Message Insight Influencer Marketing and messaging? Effectiveness of Marketing Messages The effectiveness and reach of marketing messages and themes around a campaign can be measured and insights delivered through:Defining & Measuring Message References Top Influencers - Authors Categories Demographics Top Influencers - Websites ©Copyright purple spinnaker Ltd. 2010
  6. 6. What can we learn Market ResearchMarket Research about our market, Customer Segmentation customers and Opportunity Analysis prospects?Market Research Customer segments can be identified and the key themes & topics being discussed can be highlighted and further investigated. Themes and Topics Individual Posts ©Copyright purple spinnaker Ltd. 2010
  7. 7. How effective is a Offer Effectiveness program and what Issue/Crisis Identification Prod/Prog Performance new ideas can we Innovation Opportunities leverage? Effectiveness of Products &/or Programs The impact and reach of messages around a product or marketing program can be monitored and measured through the use of:Defining & Measuring Product References Top Influencers - Authors Categories Demographics Top Influencers - Websites ©Copyright purple spinnaker Ltd. 2010
  8. 8. To find out how we can help you Contact us… Email: julie@purplespinnaker.com Call: +44 7887 644 799All graphs come from searches carried out with SM2 from Alterian. Social Insight London +44 7887 644 799 social@socialinsight.biz www.socialinsight.biz 8

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