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Online Communities: why do consumers participate? why should marketers care?

by Purple Spinnaker on Jun 16, 2009

1,972 views

Masters Dissertation - information and copies can be obtained by email me on julie at purplespinnaker.com

Masters Dissertation - information and copies can be obtained by email me on julie at purplespinnaker.com

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Business & Mgmt

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consumer communities participation dissertation online custumer community

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Blaise Grimes-Viort , Head of Community & Social Media at eModeration 1 year ago
Jeff Carruthers , Managing Director at Resonate Solutions 1 year ago
rachelc 1 year ago
adthinktank 2 years ago
bean777 Tags custumer 2 years ago
carp popescu , manager market planning at vodafone romania 2 years ago
Deepu Joseph at MyKila InfoTech Tags community online 2 years ago

Online Communities: why do consumers participate? why should marketers care? — Document Transcript

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