Mobile-Friendly Social Media Strategy

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Tips for optimizing your social media strategy for a mobile audience, with PRPL's in-house expert, Gabbie Papazov. Learn best practices for the top social channels in an increasingly mobile world, and ways to apply these to your brand.

Published in: Marketing, Technology, Business
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Mobile-Friendly Social Media Strategy

  1. 1. M O B I L E - F R I E N D LY S O C I A L G A B B I E P A P A Z O V
  2. 2. MOBILE TRENDS THE WORLD IS BOTH MOBILE & SOCIAL
  3. 3. MOBILE TRENDS 56% of American adults have a smartphone 55% of social networking happening on a device 1 out of 4 web searches happen on mobile 91% of adults have their mobile phone within arms reach 24/7
  4. 4. W H Y M O B I L E - F R I E N D LY S O C I A L?
  5. 5. W H Y M O B I L E - F R I E N D LY S O C I A L? 01 Mobile social networking is on the rise 02 Mobile users share twice as often 03 Highly targeted mobile social ads
  6. 6. TOP 5 SOCIAL NETWORKING APPS
  7. 7. TOP 5 SOCIAL NETWORKING APPS 44 % 35 % 30 % 22 % 11 % FACEBOOK YOUTUBE GOOGLE+ TWITTER I N STA G R A M
  8. 8. FACEBOOK 78% of US Facebook users come from mobile TIPS Don’t neglect the basics Catch their eye with quality content Build mobile-adaptive Facebook apps
  9. 9. YOUTUBE 40% of YouTube traffic comes from mobile TIPS Think about the mobile viewing experience Make links easy to find Keep videos short and sweet
  10. 10. GOOGLE+ 343 MILLION active Google+ users TIPS Optimize your content with keywords & hashtags Remember to add title tags and meta descriptions Claim your Google+ Local profile
  11. 11. TWITTER 60% of Twitter traffic comes from mobile TI P S Encourage on-the-go sharing Search for keywords by location Leverage multimedia content
  12. 12. I N STAG R A M 150 MILLION active users per month T IPS Focus on high-quality pictures Strategically use hashtags Search for Foursquare check-ins
  13. 13. T Y I N G I N TO A F U L L D I G I TA L S T R AT E G Y
  14. 14. STEPS FOR MOBILE OPTIMIZ ATION
  15. 15. STEPS FOR MOBILE OPTIMIZ ATION 01 02 03 04 05 Facebook: accessible info, quality content, mobile-adaptive apps Youtube high-quality visuals and audio, visible links, short and effective videos Google+ optimized content, title tags and meta descriptions, Google+ Local page Twitter on-the-go sharing, geo-targeted keyword searches, multimedia content Instagram high-quality photos, strategic hashtags, check-in searches
  16. 16. QUESTIONS t weet your questions using the hashtag #PRPLWEBINAR
  17. 17. THANK YOU. con tact in form at ion — g abbie @prp l. r s @ G A B B IE PA PA ZOV
  18. 18. RESOURCES Pew Internet-Mobile Report: Nearly 40 Percent of Internet Time Now On Mobile Devices 55% of Social Networking Consumption Occurs on a Mobile Device Don’t Need Mobile? You’re Nuts Why Smart Social Marketers Think Mobile First Top Global Smartphone Apps When It Comes to Social Media Sharing, Mobile Rules 8 Surprising New Instagram Statistics Next-Gen Retail: Mobile & Beyond Shoutlet Mobile-Friendly Social White Paper

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