From the outside the obvious talent of this small agency is clearly visible. The campaigns so far created by Purple Focus are simple, strong and highly successful...
-The Reel, UK, July 2004
But for all Purplites what really drives them, is the kick they derive out of making ideas work. Being an agency that does not rest on laurels, it is basically restlessness that keeps the agency going.
-DNA Money, October '07
They are not only creative, they have also proved their worth as part of a commercially viable team. Clients are happy because they know they are in the right hands...
-DNA Money, November '06
Miami mein aayojit INMA world congress mein purple focus ki yeh entry pichle varsh ke sarvshreshth newspaper marketing campaign mein se ek chuni gayi. Itne kade mukable mein purple focus dwara award prapt karna sarahniya hai..
-Dainik Bhaskar, June '09
At Purple Focus they believe in working hard, partying harder...
Better Known as ‘Candy’ in the advertising circles.
An applied arts graduate from Delhi. And based out of Delhi.
15 years of rich experience. Has held leadership positions with agencies like Rediffusion DY&R and Lintas. His last stint was as Creative Director at Capital Advertising, Delhi
Candy is known in the industry for his out-of-the-box thinking and his skill in translating complex briefs into simple and memorable creative ideas.
In his career span, he has personally nurtured brands like Maruti, LG, Electrolux, GPI, Nestle, and Spice Telecom among others.
His most remembered work being on the Maruti Suzuki campaign, with the little sardar boy cooing - “Papa Ki Karaon, Petrol khatam hi nahi Haunda”. This campaign alone raised revenues for the brand threefold
Ashish Upadhyaya Executive Director – Strategic Planning
Ashish along with being a strategic planner also leads the client interface team and is in charge of Delhi operations
He has 18 years of rich work experience across categories, clients, markets and agencies and has had stints with Everest Delhi, RK Swami BBDO, Hyderabad, Touchstone Mumbai & Grey Kolkata. His last stint was as Group Business Director with Mudra, Delhi.
During his career span some of the brands he has contributed to include Mercedes, Rotomac, Red & White, Satyam Computers, RTDC, JK Laxmi Cement, Bajaj, Ramoji Film City, Tata Indicom, Zee Jagran, Safal and Hamdard.
Recently, Ashish has also started honing his skills in digital advertising and is championing its cause at Purple Focus.