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Chapter6

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  • 1. 6. C ONCLUSIONS Purple Cow = more Employee Benefits = more Financial Security
  • 2.
      • Wage scales in the Philippines cannot provide adequate financial security, and must rely on extra support;
      • Employee Benefits can provide that extra support, as most “emergencies” are either life, accident or health-related.
    The Facts: 1 Employee Benefits = Financial Security Purple Cow 2011 Conclusions
  • 3.
      • Purple Cow U.S.P.
    • Purple Cow = MORE Employee Benefits;
    • MORE E.B. = MORE F.S.;
    • Purple Cow = MORE Financial Security.
    The Value Proposition: 2 MORE Employee Benefits = MORE Financial Security Purple Cow 2011 Conclusions
  • 4.
            • anxiety
            • depression
            • constant state of emergency
            • heavy debt
            • silent desperation
    A world without financial security: 3 LESS financial security = LESS productivity Purple Cow 2011 Conclusions
  • 5.
            • security
            • peace of mind
            • happiness
            • focus
            • productivity
    A world with financial security: 4 MORE financial security = MORE productivity Purple Cow 2011 Conclusions
  • 6.
      • 5% of salary:
        • that’s all you need for Purple Cow! 
    The real cost of Purple Cow: 5 Why pay MORE if you can pay LESS? Purple Cow 2011 Conclusions
  • 7.
    • Treat Purple Cow as:
        • an investment in financial security;
        • a Corporate Social Responsibility;
        • a deductible business expense.
    Our Recommendation: 6 Purple Cow makes good business AND social sense Purple Cow 2011 Conclusions