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The real problem is that most "problems" are not, in fact, problems. Without a simple framework to help us categorize different kinds of problems, what tends to happen is that people try to "solve" problems or "fix" things they think are broken when they would be better served by first understanding the problem's true nature. Rather than framing everything as a problem which, by definition, can be solved, it's essential to sort problems into the right bucket because some problems don't need to be solved, some get worse when we try to solve them, and others are simply too big to treat them as solvable.

http://schedule.sxsw.com/2014/events/event_IAP24159

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- 1. The Problem is Not the Problem Harry Max, VP Product & Design! Jim Meyer, VP Product & Development! ! Rackspace Hosting
- 2. There’s no sense in being precise when you don’t even know what you’re talking about. John von Neumann #sxrackspace
- 3. I’m a problem solver. #sxrackspace
- 4. You’re a problem solver. #sxrackspace
- 5. It’s what we do. #sxrackspace
- 6. http://www.anonymousartofrevolution.com/2012/10/the-problem-is-not-problem-problem-is.html
- 7. Let’s unpack that. #sxrackspace
- 8. “The problem is …” is problematic. #sxrackspace
- 9. We go looking for problems. #sxrackspace
- 10. Sometimes we make the problem. #sxrackspace
- 11. Most of the time, we don’t realize what the problem really is. #sxrackspace
- 12. Repairing vs. Creating Value #sxrackspace
- 13. Repairing vs. Creating Value #sxrackspace
- 14. Small Scope of impact Epic The Problem is Not the Problem Trivial Difﬁculty to solve Brutal #sxrackspace
- 15. Epic The Problem is Not the Problem ELE Potential! Disaster Small Scope of impact Quagmire Predicament Problem Dilemma Issue Trivial Difﬁculty to solve Brutal #sxrackspace
- 16. Small ELE By deﬁnition, problems can be solved Potential! Disaster Quagmire Scope of impact Epic The Problem is Not the Problem Predicament Problem Dilemma Issue Trivial Difﬁculty to solve Brutal #sxrackspace
- 17. Small ELE Dilemmas require you to choose Potential! Disaster Quagmire Scope of impact Epic The Problem is Not the Problem Predicament Problem Dilemma Issue Trivial Difﬁculty to solve Brutal #sxrackspace
- 18. Small ELE Issues may need to be addressed Potential! Disaster Quagmire Scope of impact Epic The Problem is Not the Problem Predicament Problem Dilemma Issue Trivial Difﬁculty to solve Brutal #sxrackspace
- 19. Small ELE Predicaments are problems that! can’t be solved, by deﬁnition Potential! Disaster Quagmire Scope of impact Epic The Problem is Not the Problem Predicament Problem Dilemma Issue Trivial Difﬁculty to solve Brutal #sxrackspace
- 20. Small ELE Quagmires are predicaments that! get worse as you try to solve them! Potential! Disaster Quagmire Scope of impact Epic The Problem is Not the Problem Predicament Problem Dilemma Issue Trivial Difﬁculty to solve Brutal #sxrackspace
- 21. Small ELE Potential disasters are scary Potential! Disaster Quagmire Scope of impact Epic The Problem is Not the Problem Predicament Problem Dilemma Issue Trivial Difﬁculty to solve Brutal #sxrackspace
- 22. Small ELE Extinction level events, if they ! come to pass, end it all. Potential! Disaster Quagmire Scope of impact Epic The Problem is Not the Problem Predicament Problem Dilemma Issue Trivial Difﬁculty to solve Brutal #sxrackspace
- 23. The Problem is Not the Problem Epic Solve ELE Potential! Disaster Small Scope of impact Quagmire Predicament Problem Dilemma Issue Trivial Difﬁculty to solve Brutal #sxrackspace
- 24. The Problem is Not the Problem Epic Solve Manage ELE Potential! Disaster Small Scope of impact Quagmire Predicament Problem Dilemma Issue Trivial Difﬁculty to solve Brutal #sxrackspace
- 25. The Problem is Not the Problem Epic Solve Manage Mind ELE Potential! Disaster Small Scope of impact Quagmire Predicament Problem Dilemma Issue Trivial Difﬁculty to solve Brutal #sxrackspace
- 26. The Problem is Not the Problem Epic Solve Manage Mind Plan ELE Potential! Disaster Small Scope of impact Quagmire Predicament Problem Dilemma Issue Trivial Difﬁculty to solve Brutal #sxrackspace
- 27. So, where should you focus? #sxrackspace
- 28. The Problem is Not the Problem Epic Solve START HERE Scope of impact Small Manage Mind Less effort, ! more impact Plan ELE Potential! Disaster Quagmire Predicament Problem Dilemma Issue Trivial Difﬁculty to solve Brutal #sxrackspace
- 29. The Problem is Not the Problem Epic Solve Manage Mind Plan ELE Potential! Disaster Small Scope of impact Quagmire Predicament Problem Issue WORK ABOVE THE LINE Trivial Brutal Dilemma Things down here are lower impact Difﬁculty to solve #sxrackspace
- 30. There’s no sense in being precise when you don’t even know what you’re talking about. John von Neumann #sxrackspace
- 31. The problem is not the problem. #sxrackspace

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