TRUEVIEW IN-SEARCH ADS• Viewer Experience Sees a video promoted among search results on YouTube or video.google.com• When Advertiser is Charged When viewer chooses to watch its ad
TRUEVIEW IN-DISPLAY ADS• Viewer Experience Sees video promoted against suggested videos on YouTube or related content across the Google Display Network• When Advertiser is Charged When viewer chooses to watch its ad
60 Second Case Study• Early on In-Search & In-Display were Winners• Further Optimizations = Massive ROAS• Spending Thousands of $$$ Each Week• Low Maintenance After Initial Ramp-up So, How Did We Do It?
Step 1:Picking the Right Video • Length Matters
Check YouTube InsightsCheck where maximum drop-off happens and see how long viewers are engaged. Views Engagement Mobile