It’s easy for people to think of PPC simply as a lower-funnel, acquisition-centric channel. But PPC is far more powerful than that. Come discover clever ways to use PPC to promote content, engage your audience and build customer loyalty at the same time. Fact: It’s easier than you think.

1. Give Your Content Wings:
Clever Ways to Use PPC to Promote and
Share your Content
Purna Virji
@PurnaVirji

2. All the job titles
SENIOR PPC TRAINING MANAGER
WRITER SPEAKER
@PurnaVirji

4. February 8, 2017
@PurnaVirji

5. Offer good content Show your customers you care
@PurnaVirji@PurnaVirji

6. Offer good content Show your customers you care
@PurnaVirji@PurnaVirji
1.More eyes on their content
2.Help your audience
3.Earn more leads and conversions

7. Offer good content Show your customers
you care
@PurnaVirji

8. @PurnaVirji
Offer good content

9. Over 90% of all ad clicks
happen in mainline
positions.
@PurnaVirji

10. Indirect brand termsMake your customer’s life easier
@PurnaVirji

11. @PurnaVirji
Indirect brand termsMake your customer’s life easier

12. Consumers are heavily
influenced by advertising
for FMCG- that builds
trust + brand recall.
@PurnaVirji
Source: http://www.cmo.com.au/blog/marketing-science/2015/01/22/how-brand-exposure-and-experience-impact-brand-recall/

13. Align ads with intent
@PurnaVirji

14. Build brand
@PurnaVirji

15. Remain top of mind
@PurnaVirji

16. Subliminal brand exposure
can cause people to act in
specific ways.
@PurnaVirji

17. Win-Win-Win
@PurnaVirji

18. 18Presentation title — edit on Slide Master using Insert >
Header & Footer
Thank you!
@PurnaVirji