Purity - Experiential Production


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Purity is a straight-talking experiential production agency. We define ourselves by clear, creative thinking and communication. The consumer experience is at the heart of everything we produce. We’re experts in bringing brands to life.

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Purity - Experiential Production

  1. 1. Purity ProductionsThe Experiential Production Agency
  2. 2. Experts in our fieldWe pride ourselves on our close-knit team, eachspecialised in building brand experiences through; • Experiential Production • Field Marketing • People / Talent Management • Event Management • Conference organising • Television production • Digital Consulting
  3. 3. Our approach - PURE thinkingPURE thinking is a state of mind that runs through the heart of Purity.This thinking underpins everything we do and gives us clarity on every brief.
  4. 4. How we’re different
  5. 5. PureTalentWe recruit, train and manage our own extensivedatabase of Brand Ambassadors, Promotional Staffand Models at PurityPurity has a clear objective to retain and supply onlythe very best staff in the industry and we achieve thisthrough our on-line portal, Spectrum.Spectrum has a number platforms enabling efficientmanagement of the staffing process. Forpromotional staff, it provides a way to communicateand keep our staff informed of any news, updatesand most importantly job alerts.Spectrum also allows clients to view staff profiles,select preferred staff and view reports and budgetsall online – creating a centralised and ultimatelyefficient communication and management tool.
  6. 6. How we showed consumers the future of television...BRIEF:Create & deliver a roadshow to showcase the latestdevelopment in Samsung SMART TV – promotingthe future of television.EXPERIENCE:Touring roadshow produced by Purity visiting citycentres, shopping centres and key retail destinationstores.Two teams working simultaneously over an eightweek period – following intensive training course.Consumers invited to experience Samsung SMARTTV and functionalities including 3DTV.Purity liaised with locally appointed retailers to driveproduct range visibility in-store with consumersdirected to store following interaction.OUTCOME:Demonstration target exceeded by 116%Significant sales uplift reported throughout campaignby retailers supporting activation.Future activity secured for 2011
  7. 7. Why we made a giant tractor cake...BRIEF:Support Touch PR on the 10th anniversary of theAssured Food Standards, Red Tractor campaign.Requirement included a breakfast press briefing,external photo call and lunch customer briefing ...and the construction of a giant Red Tractor Cake.EXPERIENCE:Breakfast briefing and lunch reception held at Skylon• Photo call held on Southbank including the siting ofa 6ft Red Tractor cake towed into position by aMassey Ferguson tractor (ensuring compliance withLambeth Council & Southbank Management).OUTCOME:“Mixing a six foot tractor cake, high profile celebrityand members of parliament in a central Londonlocation could be a recipe for disaster.... Notwith Purity on the case. The whole day was a slick,perfectly orchestrated, high profile industry eventwhich was attended by a large number of the nationalmedia” Jo Ramonell, Touch PR.
  8. 8. How we encouraged bands to battle with each other...BRIEF:Support Cheil Worldwide in the creation and deliveryof the first Samsung Mobile Live campaign in the UK.Campaign to support and promote the launch of theSamsung Monte mobile phone targeted at 16-24 yearold consumers.EXPERIENCE:Battle of the Bands roadshow created and toured toshopping centres throughout the UK.Local unsigned acts invited to participate for thechance to win £10,000 in studio time.Purity also collaborated with RED PR to driveawareness, entry and online voting.OUTCOME:Over 100 acts registered to participate incompetition, 45,000 online votes to crown ‘MissingLink’ from Manchester as winners.Missing Link go onto record first album in studio.
  9. 9. Why we had acrobats performing in a 5* hotel...BRIEF:Create an event at a prestigious central Londonlocation to launch a new satellite aviation product.EXPERIENCE:Product launch hosted at Claridges, Mayfair to pressand key industry delegates.Purity managed venue liaison and full eventproduction, including post launch reception.Hospitality at Albert Hall managed by Purity for VIP’sidentified following event.OUTCOME:Purity has worked with ARINC for four years workingon conferences and customers meetings in Dubai,Rome, Windsor and Edinburgh.We managed all delegate contact, content provision,staging, A/V, filming and editing.“We have now worked with Purity since 2007 for theevent management of our major conferences and Iwould, without hesitation recommend them to anyoneneeding a professional event management team”,Ray Batt, ARINC.
  10. 10. ContactsWe can help or provide advice and support at any level. If you have a requirement,or for further information please contact us at the following.Address:Funkbunk, Glebe Close Farm, Cublington Road,Wing, Leighton Buzzard, Beds, LU7 0LBTel: +44 (0)1296 682555For Experiential Production – Rob Quinn – rob@purityproductions.co.ukFor Staffing Solutions– Jatinder Sagoo – jatinder@purityproductions.coukFollow us on:Facebook: Purity Productions