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  • 1. THE SUPPLEMENTARY DIET A dietary supplement is a preparation intended to supplement the diet and provide nutrients that may be missing or may not be consumed in sufficient quantities in a person’s diet.
  • 3. P E S T + L A N A L Y S I S
  • 4. POLITICAL The current government is headed by Prime Minister Yingluck Shinawatra of the Pheu Thai Party POLICY: 1. Physical Health 2. Mental Health 3. Intellectual Health INTELLECUTAL HEALTH COVERAGE: -Allows Thai citizens to be covered & insured -Supports R&D investment of both public and private - Focuses on bringing Thai ways up to international brand
  • 5. ECONOMIC Since Thailand’s economic crisis in 1997, many industries were in downturn, companies were bankrupt. However, it had a positive impact on supplementary drug industry which had a market growth at 5 to 10%.
  • 6. SOCIAL RISING TREND OF CONSUMING SUPPLEMENTARY DIET PRODUCTS IN THAILAND More aware of physical appearance 18 to 30 years old are the most influential ages Trend of “LIGHT SKIN & SLIM SHAPE” Based on THAI HEALTH PROMOTION FOUNDATION, Thai female aged from 18-64 yrs old spend on whitening products exceeded 58%
  • 7. TECHNOLOGY • Laser method of whitening skin gaining popularity • Technology extracts natural ingredients • New finding of ingredients that helps to whiten the skin naturally • Rise of internet, blog and social media users
  • 8. LEGAL ADVERTISING: 1. Not false, over exaggerate, or misleading 2. As state in the claim on label 3. If state more than claim, evidences, must be presented to FDA for further consideration.
  • 9. LEGAL REGULATION FOR APPROVED ADVERTISING: 1. No hidden message 2. Approval of advertisement is last long for 5 years 3. Must be the same submitted ads. 4. Present approval license number in the media 5. Any requirements in the general ads. Laws.
  • 10. LEGAL PRINCIPALS IN ADVERTISING OF FOOD-RELATED PRODUCT: 1. Name – clearly stated 2. Image – presented based on law 3. Message – “New”, “Organic/Natural”, “Safe”, “Worldwide” 4. Warning – “Read the Label before Consumption” 5. Special Labeling – “High calcium, Low fat, for health, and for specific group of people” 6. Limitation – comparing message - no medical or personal health look alike
  • 11. LEGAL Have to display or state clearly in written or verbal forms that said “This product cannot prevent or cure a disease”
  • 12. Market share value is 18 Billion Baht ( year 2010 ) Supplementary and Vitamins Foods and Drinks Kids diets Source from: Marketeer MARKET SHARE OF DIETARY SUPPLEMENTARY PRODUCTS
  • 13. “VISTRA is a research company that working on research and development for new nutrition diet foods and supplementary products.” OBJECTIVES: • To research and develop healthy product • To be the learning center providing information about healthy living and beauty life • To be the training center providing training for beauty and health instructor • To be the motivation for those who concern to live healthily
  • 14. PRODUCT