3
2554
1991-2009
3
2554
3
AIS, DTAC
TRUE
)
• 24 2529
•
2533
•
900 MHz 20
2553
5
•
•
•
•
•
• http://www.ais.co.th
2)
3)
•
•
• CRM
• Retention)
• Loyalty)
CRM
CRM
-
-
• 2532
•
800 1800 MHz
27
• 40
•
•
1)
2)
3)
4
1.
Voice)
2.
3. MNP)
4.
• 2555
“
Customer Centricity)”
•
“Life
Network ”
• CSR
3
-
-
-
• 2533
2536
•
• 2
-
GSM
1800 MHz
-
• (True Move-H)
(Real Move Co.,Ltd)
•
•
-
-
-
-
•
•
•
Five Force
Model
• Brand Loyalty)
• Capital Requirements)
Suppliers
AIS, DTAC TRUE
•
AIS, DTAC TRUE
•
(Perfect
•
•
•
3 AIS, DTAC TRUE
•
(Voice)
4P
• Product (
• Price ( )
cost)
4P
• Place ( )
• Promotion )
Personal
Selling)
4P
• (Product)
• (Price) 2
G
• Place “ ”
(Telewiz)
• (Promotion)
• (Product)
• (Price) DTAC
• Place
• (Promotion)
- 24
-
• (Product)
• (Price) 3G
• Place
True shop, True Coffee, Seven-eleven
• (Promotion)
• Strength ( )
• Weakness ( )
SWOT Analysis
Strength ( )
•
•
• AIS
•
•
•
•
•
•
•
•
Convergence
Lifestyle
•
•
•
Weakness ( )
•
•
AIS
•
•
•
• AIS 1800 MHz
3
•
• AIS
• 3G
• ADSL
•
• Brand Ambassador
•
•
• Opportunity
• Threat
SWOT Analysis
•
•
•
3G
Opportunity
• 3
•
Call center
•
•
•
•
•
Switching Cost
•
•
Threat
3G ?
16-18
3G 2100 MHz
2G
3G
3G
3G
3G
3G
3
?
• AIS
AIS
WiFi
• DTAC
• TRUE
3G
No Service
EDGE 3G
1) G
G
2)
AIS, DTAC
TRUE
1)
5210701182
2)
5210701468
3)
5210701565
Seminar   telecomunication
Seminar   telecomunication
Seminar   telecomunication
Seminar   telecomunication
Seminar   telecomunication
Seminar   telecomunication
Seminar   telecomunication
Seminar   telecomunication
Seminar   telecomunication
Seminar   telecomunication
Seminar   telecomunication
Seminar   telecomunication
Seminar   telecomunication
Seminar   telecomunication
Seminar   telecomunication
Seminar   telecomunication
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Seminar telecomunication

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Seminar telecomunication

  1. 1. 3 2554
  2. 2. 1991-2009
  3. 3. 3 2554
  4. 4. 3 AIS, DTAC TRUE
  5. 5. )
  6. 6. • 24 2529 • 2533 • 900 MHz 20 2553 5 •
  7. 7. • • • • • http://www.ais.co.th
  8. 8. 2) 3)
  9. 9. • • • CRM
  10. 10. • Retention) • Loyalty)
  11. 11. CRM CRM - -
  12. 12. • 2532 • 800 1800 MHz 27 • 40
  13. 13.
  14. 14. • 1) 2) 3)
  15. 15. 4 1. Voice) 2. 3. MNP) 4.
  16. 16. • 2555 “ Customer Centricity)” • “Life Network ”
  17. 17. • CSR 3 - - -
  18. 18. • 2533 2536 •
  19. 19. • 2 - GSM 1800 MHz - • (True Move-H) (Real Move Co.,Ltd)
  20. 20.
  21. 21. • - - - -
  22. 22. • • •
  23. 23. Five Force Model
  24. 24. • Brand Loyalty) • Capital Requirements)
  25. 25. Suppliers AIS, DTAC TRUE
  26. 26. • AIS, DTAC TRUE • (Perfect
  27. 27. • •
  28. 28. • 3 AIS, DTAC TRUE • (Voice)
  29. 29. 4P
  30. 30. • Product ( • Price ( ) cost) 4P
  31. 31. • Place ( ) • Promotion ) Personal Selling) 4P
  32. 32. • (Product) • (Price) 2 G • Place “ ” (Telewiz) • (Promotion)
  33. 33. • (Product) • (Price) DTAC • Place • (Promotion) - 24 -
  34. 34. • (Product) • (Price) 3G • Place True shop, True Coffee, Seven-eleven • (Promotion)
  35. 35. • Strength ( ) • Weakness ( ) SWOT Analysis
  36. 36. Strength ( ) • • • AIS •
  37. 37. • • • • •
  38. 38. • • Convergence Lifestyle • • •
  39. 39. Weakness ( ) • • AIS • •
  40. 40. • • AIS 1800 MHz 3 • • AIS • 3G
  41. 41. • ADSL • • Brand Ambassador • •
  42. 42. • Opportunity • Threat SWOT Analysis
  43. 43. • • • 3G Opportunity
  44. 44. • 3 • Call center • •
  45. 45. • • • Switching Cost • • Threat
  46. 46. 3G ? 16-18 3G 2100 MHz 2G 3G
  47. 47. 3G
  48. 48. 3G
  49. 49. 3G
  50. 50. 3G
  51. 51. 3 ?
  52. 52. • AIS AIS WiFi
  53. 53. • DTAC
  54. 54. • TRUE 3G No Service EDGE 3G
  55. 55. 1) G G 2) AIS, DTAC TRUE
  56. 56. 1) 5210701182 2) 5210701468 3) 5210701565
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