Presentation ตลาดชาเขียว

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Presentation ตลาดชาเขียว

  1. 1. Powerpoint Templates Green Tea Market
  2. 2. 1
  3. 3. ( 2555
  4. 4. - “ ” 2544 1 “ ” 1
  5. 5. • •
  6. 6. • • LDL
  7. 7. ( ) ( ) 2553 7,000 25 2554 9,000 21 2555 13,000 ** 30** **
  8. 8. . . 2555 4 42.4% 5 . . 2555 30%
  9. 9. 2
  10. 10. ( ( -
  11. 11. … P : Price PET 500 18 250 10 320 P : Promotion • 555 • 7 –Eleven 40 500 2 25 P : Place Traditional Trade 2 Packaging Communication - Image - Packaging - Graphic - Colour
  12. 12. P : Production P : Price 420 16 250 10 P : Place “ ” “ ” “ ” P : Promotion “ 1 1 100,000 ”
  13. 13. P : Production P : Price 350 12 P : Place 7 Eleven, Lotus Supercenter Lotus Express, Family Mart,Tops Supermarket, Villa Supermarket P : Promotion
  14. 14. P : Price 500 16 250 . P : Promotion • “Good Luck for Love” “ 2 1” • “ ” “ ” “Mirai Combo Set” 2 129 • “ ” 2 15
  15. 15. Fuji P : Product 3 P : Price 500 25P : Promotion “ ” (Fuji-Cha) “ ” 25 5 22 20 • Tasty): • Fit): • Natural):
  16. 16. P : Production “ ” PET Hot Filled P : Price 350 12 250 10 P : Place “ - ” P : Promotion
  17. 17. P : Production P : Price 500 18 250 10 P : Place P : Promotion 2551 2 20 SF
  18. 18. :P : Product Zenya Brand Neck Tag 2 P : Place Zenya Zenya 3,000 , Convenience Store P : Price 500 20 P : Promotion • 7-eleven 16 • FBO (Frist Best Only) 7-eleven 26 -25 2548 15
  19. 19. Market structure)
  20. 20.   (product differentiation)  (barrier to entry)
  21. 21. Price taker 1) 2) Homogeneous product) 3) No barrier to entry) 4) Free mobility) 5) Perfect
  22. 22. 1) 2)
  23. 23. 1) 2-3 2) homogeneous product) differentiated product) 3) 4)
  24. 24. Price maker 1) Monopolist) 2) (Differentiate product) 3) Barrier to entry)
  25. 25. 1. (Industrial Concentration) 3-4 (Concentration Ratio: CR) CRn = ∑ xi
  26. 26. 8 2554 48.6 19.6 15.1 16.7 3 83.3
  27. 27. 2. (Barriers to New Entry) 2 2.1 (Absolute Cost Advantage Barriers) 2.2
  28. 28. 2.4 “ ” 2.5
  29. 29. 3. Product Perception
  30. 30. Oligopoly  10 2-3 2 
  31. 31. 3 Five Force Model
  32. 32. 2-3 Segment
  33. 33. Healthy drink (Perfect Information)
  34. 34. 4
  35. 35. 2553 2542 CEO
  36. 36. 2553 2554 562
  37. 37. 1.2 1.1 1.3 ( )
  38. 38. 1.4 1.5 1.6
  39. 39. 1.8 1.9 1.7
  40. 40. 2.1 2.2 2 2.3 2.4 +
  41. 41. Melt me) Hand made Full Course 5
  42. 42. RAMEN CHAMPIONS 6 6 6 6 150
  43. 43. • • Tan Brands • • Social Media • Organic • • • • • • • • • Brands loyalty •
  44. 44. 4P • Product • Price • Place • Promotion 4P marketing mix)
  45. 45. 100% 3 25C 100%
  46. 46. 100% 15-40 420 500 350 3 ,
  47. 47. 2 500 20 350 12 500 350 420 2 15 16 250 10 20% 5
  48. 48. Culture Discount)" 420 16 500 20
  49. 49. " " 1 " 2555 27% 50%
  50. 50. “ ” “Ichi” “Ishi” 1
  51. 51. “ ” “ ” • “ ” 60 30 “ ” 3 200% • SME
  52. 52. 2 1 27 – 3 2554
  53. 53. 1 1 SF 1 ( 160 ( 100,000
  54. 54. 1 - 31 2555 30 120 100,000
  55. 55. 2 75,000 4 300,000 50 1 20 - 20 2555 Home
  56. 56. Facebook Facebook 1,485,188 like Facebook ICHITAN 617,020 like 2
  57. 57. Corporate Social Responsibility (CSR) - -
  58. 58. 50% 60 9 9 2562 90% CSR CSR

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