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If I am CEO
 

If I am CEO

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    If I am CEO If I am CEO Presentation Transcript

    • IF I AM CEO Prepared by Abdul Gafoor for Recarecos- Nigeria
    • THIS PRESENTATION IS ABOUT HOW I RUN A BUSINESS AS CHIEF EXECUTIVE OFFICER &WHAT I PLAN, DIRECT AND IMPLEMENT POLICIES, OBJECTIVES OF THE ORGANISATION Prepared by Abdul Gafoor for Recarecos- Nigeria
    • BUSINESS PLANNING & LEADERSHIP•I WILL CREATE A MASTER PLAN, JUST AS WE DRAW A BUSINESS PLAN, ABUDGET OR A MARKETING PLAN.•DESIGN THE PLAN SO THAT IT SUPPORTS COMPANY BUSINESS STRATEGYAND GOALS.•I WILL START BY DETERMINING THE COMPANY NEEDS, LOOK AT WHATPROBLMES TO BE SOLVED AND HOW.• I WILL EXAMINE OUR CORPORATE CULTURE TO DISCOVER ANYIMPEDIEMNTS TO CHANGE.•I WILL KEEP TALKING ABOUT CHANGE SO THAT EMPLOYEES THINK INTERMS OF CHANGE AND HELP MAKE IT HAPPEN.•I WILL MAKE MY EXPECTATIONS CLEAR, SO THAT KEY EMPLOYEES SHOULDKNOW THAT EMBRACING CHANGE IS PART OF THEIR RESPONSIBILITY. • …………… Continued. Prepared by Abdul Gafoor for Recarecos- Nigeria
    • BUSINESS PLANNING & LEADERSHIP•I WILL PREPARE A WRITTEN FINANCIAL PLAN THAT HELPS ME TO SET THEGOALS AND MEASURE PROGRESS.•I WILL COME UP WITH A SALES REVENUE TARGET, MAKE IT BEST ESTIMATE.•BREAK UP ANNUAL BUDGET INTO QUARTERS AND MONITORPROGRESS EVERY THREE MONTHS TO DETCT PROBLEMS AND MAKECORRECTIONS.•I WILL TAKE A LONG VIEW AND DO LONG TERM PLANING. MAP OUT WHERE IWANT TO BE IN NEXT FIVE YEARS FROM NOW AND HOW I PLAN TO GET THERE.•I WILL THINK MY PLAN AS LIVING DOCUMENT. REVIEW IT REGULARLY TOMAKE SURE YOU ARE ON TRACK OR TO ADJUST IT TO MARKET CHANGES. …………… Continued. Prepared by Abdul Gafoor for Recarecos- Nigeria
    • BUSINESS PLANNING & LEADERSHIP•I WILL COMMIT TO THE HOURS, DISCIPLINE, CONTINUOUS LEARNING ANDFRUSTRATIONS OF HANIDLING COMPLETE BUSINESS.•I WILL CONDUCT A REGULAR COMPETITIVE ANALYSIS IN THE MARKET,INCLUDING PRODUCTS, PRICES, PROMOTIONS,ADVERTISING,DISTRIBUTION,QUALITY,SERVICEAND BE AWARE OF THE OUTSIDEINFLUENCES THAT EFFECT THE BUSINESS.•I WILL THINK AHAED. ESTABLISH POLICIES BEFORE I NEED THEM. DOING SOHELPS AVERT CRISIS AND AWKWARD SITUATIONS AND HELP TO SOLVEPROBLEMS BEFORE THEY ARISE.•DETERMINE WHAT POLICIES THE COMPNAY NEED TO ACHIEVE THE GOALS,LIKE MISSION, VISION STATEMENTS,COMPESATION, PERFORMANCE EVALUATIONAND EMPLOYEE POLICIES. …………… Continued. Prepared by Abdul Gafoor for Recarecos- Nigeria
    • BUSINESS PLANNING & LEADERSHIP•I GET INPUTS FROM KEY EMPLOYEES TO MAKE THE RUN THE COMPANYTOWARDS TO ACHIEVE MISSION AND VISION.•REVIEW POLICIES ON REGULAR BASIS – ONCE IN A YEAR AND REVISE THEMIF NECESSARY.•I WANT EMPLOYEES TO TRUST ME AND I WILL TRUST THEM. BEGIN BY BEINGTRUSTWORTHY AND EXTENDING TRUST.•I WILL CREATE A CULTURE OF 2 WAY COMMUNICATION. BEING BY BEING AGOOD LISTENER.•EMPLOYEES WANTS TO BE CHALLENGED. SET FORTH MY VISION AND GOALSCLEARLY AND THEN LET YOUR EMPLOYEES EXERCISE THEIR CREATIVITY ANDAUTHORITY IN MEETING THE GOALS. …………… Continued. Prepared by Abdul Gafoor for Recarecos- Nigeria
    • BUSINESS PLANNING & LEADERSHIP•I WILL GIVE THE EMPLOYEES ACCOUNTABILITY. NOT ONLY I SHOULD HOLDTHEM ACCOUNTABLE FOR THEIR OWN PERFORMANCE BUT I MEASURE MYOWN PERFORMANCE AS WELL.•I WILL SHOW THE RECOGNITION TO EMPLOYEES. OFFER PRAISED ANDEXPRESS APPRECIATION AT EVERY OPPORTUNITY.•I WILL INCLUDE THE KEY EMPLOYEES IN LONG TERM AND SHORT TERMPLANNING EFFORTS. I WILL ASK THEIR INPUT ON FUNCTIONS FOR WHICHTHEY ARE HELD RESPONSIBLE.•I WILL HELP EMPLOYEES TO BECOME MORE VESTED IN THE WORK BY ASKINGFOR THEIR OPINIONS. ASK WHAT. IF ANYTHING, SHOULD BE DONE TO MAKETHE NEXT PROJECT ESIER. …………… Continued. Prepared by Abdul Gafoor for Recarecos- Nigeria
    • BUSINESS PLANNING & LEADERSHIP•I WILL OPEN MYSELF TO BEING TRANSFORMED, LISTEN, REALLY LISTEN TOEMPLOYEES. LET GO OF OLD NOTION – MANAGE BY FEAR. NO MORE WORKS.• I WILL BE SELF –AWARE. SELF AWARENESS IS ESSENTIAL TO UNDERSTANDWHAT LEADERSHIP STYLE WORKS FOR ME.•I WILL BE A SERVENT LEADER. CONSIDER IT MY RESPONSIBILITY TO SERVEEMPLOEES AND CUSTOMERS.•I WILL ANSWER HONESTLY. AM I RESISTANT TO NEW IDEA AND RISKS ? SO, IMAY BE IMPENDING MY COMPANY’S PROGRESS.•I ALWAYS MAKE TO SURROUND WITH THE PEOPLE WHO CHALLENGE MYTHINKING. …………… Continued. Prepared by Abdul Gafoor for Recarecos- Nigeria
    • BUSINESS PLANNING & LEADERSHIP•I WILL ORGANISE AN ORIENTATION SESSION, ANSWER THE MOST FREQUENTLYASKED QUESTIONS AND WALK EMPLOYEES THROUGH SOLVING PROBLEMS.•I WILL PROVIDE EMPLOYEES WITH HSITORY BEHIND PROCEDURES ANDPOLICIES. BACKGROUND IS ESSENTIAL FOR GOOD DECISION MAKING.•I WILL TEACH MY EMPLOYEES WHERE TO TURN WHEN THEY CAN NOT SOLVETHE PROBLEM.•I WILL DELEGATE TASKS TO BUILD CONFIDENCE AND TEACH EMPLOYEES THENECESSARY STEPS TO FOLLOW IN BUSINESS.•SHOW MY EMPLOYEES THAT I THINK OF INNOVATION AS AN ONGOING PROCESS.SOME IDEAS WILL WORK AND MANY WON’T. KEEP EXPERIMENTING. …………… Continued. Prepared by Abdul Gafoor for Recarecos- Nigeria
    • BUSINESS PLANNING & LEADERSHIP•I WILL BE PATIENT. CREATIVITY CAN NOT BE HURRIED.•I WILL GIVE EMPLOYEES FREEDOM. COMMUNICATE GOALS AND LET THEMFIGURE OUT HOW TO REACH THOSE GOALS.THEY WANT CONTROL OVERTHEIR WORKING LIVES.•I WILL CREATE A ENVIRONMENT THAT ENCOURAGES ENERGY AND SPRIT.THAT LEADS TO HAPPY EMPLOYEES AND CUSTOMERS.•I WILL CREATE A SENSE OF MEANINGFUL PURPOSE. MOST WORKERS WANTTO BE FEEL THEY ARE ENGAGED IN SOME THING “ LARGER THANTHEMSELVES”.•I WILL BE TRUSTWORTHY AND EXTEND TRUST TO MY EMPLOYEES. THATWILL HELP YOU HELP EARN THEIR LOYALTY AND STRENGHTHEN MYCOMPANY. …………… Continued. Prepared by Abdul Gafoor for Recarecos- Nigeria
    • BUSINESS PLANNING & LEADERSHIP•I WILL USE THE EMPLOYEES AS EXAMPLE, IN THEIR PRESSENCE,WHENDESCRIBING TO OTHERS HOW TO DO SOMETHING.• GIVE THE EMPLOYEES FEED BACK ON VARIOUS ISSUES / PROJECTS ATVARIOUS STAGES.•I WILL SEND A NOTE OF PRAISE TO THEM OR DIRECT TO THEIR DIRECTBOSSES.•I WILL ASK EMPLOYEES FOR THEIR OPINIONS AND ADVICE ON MATTERS NOTNECESSARILY TO THEIR NORMAL DUTIES. …………… Continued. Prepared by Abdul Gafoor for Recarecos- Nigeria
    • MANAGING THE OFFICE Prepared by Abdul Gafoor for Recarecos- Nigeria
    • MANAGING THE OFFICE•I KNOW THE DIFFERENCE BETWEEN IMPORTANT AND URGENY.IMPORTNATMEANS A TASK NEEDS TO BE DONE, WHILE URGENT MEANS IT MUST BEDONE IMMEDIATELY. KNOWING THE DIFFERENCE BETWEEN THE TWO, WILMAKE PRIORATISE EASIER.• I DO NOT FORGRT MY COMPUTER SYSTEMS. I WILL KEEP BACK UPPROGRAMS AND DUPLICATE RECORDS.•I UNDERSTANDS HOW THE COMPNAY’S LEGAL STRUCTURE AFFECTSCOMPANY’S COMPENSATION AND TAXES. I WILL SEEK ADVICE FROM BESTTAX CONSULTANT / ACCOUNT IF REQUIRED.•MINIMISE THE DUPLICATE OF DOCUMENTS.•I ACCESS COMPANY’S INSURANCE NEEDS AND ACT ACCORDINGLY. • …………… Continued. Prepared by Abdul Gafoor for Recarecos- Nigeria
    • MANAGING THE OFFICE•I WILL MAKE SURE THE SUPPLIERS UNDERSTAND COMPANY NEEDS ANDEXPECTATIONS.•I WILL SHOW MY APPRCIATION FOR GOOD SERVICE OR FOR A NEWPRODUCT JUST RIGHT FOR THE COMPANY.•SITUATE THE WORKSPACES TO ALLOW EACH PERSON MAXIMUM QUIET ANDMINIMAL DISTRACTIONS.•I WILL PROJECT OFFICE NEEDS FOR THE NEXT YEAR AND ACQUIREEQUIPMENT AND FURNISHINGS ACCORDINGLY.•I WILL DETERMINE IF THERE’S ADEQUATE, AFFORDABLE TRANSPORTATION.• I ASSUME THAT MOST PEOPLE ARE HONEST AND WANT TO PAY COMPANY INTIME. TREAT CUSTOMERS WITH RESPECT DURING THE COLLECTIONPROCESS.• …………… Continued. Prepared by Abdul Gafoor for Recarecos- Nigeria
    • HUMAN RESOURCES Prepared by Abdul Gafoor for Recarecos- Nigeria
    • RIGHT PERSON FOR THE RIGHT JOB IN RIGHT PLACE AT RIGHT TIME Prepared by Abdul Gafoor for Recarecos- Nigeria
    • HUMAN RESOURCES MANAGEMENT•I WILL CREATE A HIGH PERFORMERS TEAM BY SELECTING THEQUALIFIED, EXPERINCED AND PROVED.•PROVIDE ON JOB TRAINING , OFF THE JOB TRAINING,IN HOUSE TRAINING TO PERFORM BETTER.•I WILL CONCENTRATE ON MYSELF AND THE EMPLOYEE CAN ACHIEVETOGETHER .•PERFORMANCE REVIEWS ARE NOT FOR JUST TELL THE EMPLOYEE THATTHEY ARE DOING WRONG BUT TO SHOW THEM HOW TO DO RIGHTTHINGS.•STRIVE FOR CONSISTANCY AND FAIRNESS. APPLY PERFORMANCECRETERIA TO ALL THE EMPLOYEES, NOT JUST A FEW.……Continued Prepared by Abdul Gafoor for Recarecos- Nigeria
    • HUMAN RESOURCES MANAGEMENT•ENCOURAGE EMPLOYEES TO EVAUATE THEMSELVES AND TO DISCUSSTHEIR OWN STRENGTHS.MY VIEWS WITH EMPLOYEE AND EMPLOYEEVIEWS ALWAYS SHOULD MATCH. OTHERWISE , IT IS SIGN FORPERFROMANCE FAILURE.•I WILL BE HONEST ABOUT POOR PERFORMANCE, BUT NOT BRUTAL, IWILL GIVE MY OBSERVATIONS IN WRITING TO MAKE THE EMPLOYEE TOUNDERSTAND AND TO PERFORM BETTER.•CONSTANT FEEDBACK TO EMPLOYEE ON THEIR PERFORMANCE. •……Continued Prepared by Abdul Gafoor for Recarecos- Nigeria
    • HUMAN RESOURCES MANAGEMENT• MY EMPLOYEES ARE MY MOST IMPORTANT ASSETS, SO HIRE THE BEST,PROVIDE TRAINING AND GROWTH OPPORTINITIES AND RECOGNISEGOOD PERFORMANCE.•HAVE A MEANINGFUL, CONCISE AND REALISTIC POSITION DESCRIPTIONSFOR EACH EMPLOYEE. I WILL MAKE SURE EMPLOYEE WILL UNDERSTANDTHE REVIEW.•I WILL MAKE THE EMPLOYEE TO KNOW WHAT I AM EXPECTING OF THEM.ESTABLISH HIGH STANDARD PERFORMANCE GOALS.•OFFER SPECIALISED TRAINING OR SKILLS ENHANCEMENT TO THEEMPLOYEES. PROMOTING FROM WITHIN ENCOURAGES AND MOTIVATESMY GREATEST ASSET – MY WORK FORCE. •……Continued Prepared by Abdul Gafoor for Recarecos- Nigeria
    • HUMAN RESOURCES MANAGEMENT• I WILL CREATE A NEW EMPLOYEE REFERRAL INCENTIVE. I WILLDESCRIBE MY NEEDS IN TITLE AND DUTIES AND OFFER A REWARD FORMY MOST WANTED.•I WILL HIRE THE EMPLOYEES TO COMPLEMENT MY SKILLS , NOTDUPLICATE THEM.•I WILL FOLLOW PERFECT INTERVEIW PROCEDURE TO SELECT THERIGHT CANDIDATE FOR THE RIGHT POSITION – RIGHT PLACE – RIGHTTIME.• I WILL TRY TO UNDERSTAND THE EMPLOYEES ABILITIES ANDINTERESTS TO GIVE RIGHT TASK.•I WILL CREATE CAREER PATHS. MY EMPLOYEES NEEDS OPPORTUNITIESTO GROW. Prepared by Abdul Gafoor for •……Continued Recarecos- Nigeria
    • HUMAN RESOURCES MANAGEMENT•I WILL PAY IF A EMPLOYEE NEEDS OUTSIDE TRAINING FOR A HIGHERLEVEL JOB. THAT WILL BE CHEAPER FOR ME THAN RECRUITING A NEWEMPLOYEE.•I WILL USE ALL SOURCES TO RECRUIT THE BEST TALENT. NEWSPAPERS – ON LINE JOB PORTALS – CAMPUS RECRUITMENT – HEADHUNTERS – Etc. •……Continued Prepared by Abdul Gafoor for Recarecos- Nigeria
    • SELECTION PROCESS EMPLOYMENT EMPLOYMENT CONTRACT OFFER LETTER REFERENCE CHECK MAIN INTERVIEW PRILIMINARY INTERVIEW AND WRITTEN TEST APPLICATION BLANK & INTERVIEW CALL LETTER Prepared by Abdul Gafoor for VACANCY ADVERTISED Recarecos- Nigeria
    • PERFORMANCE MANAGEMENT POSITION DESCRIPTION GOAL SETTING QUARTERLY GOAL REVIEW FEEDBACK & SUGGESTION FINAL GOAL REVEIW AWARD | REWARD INCREMENT | BONUS | PROMOTIONbyDEMOTION Prepared | Abdul Gafoor for Recarecos- Nigeria
    • GOAL WORK SHEETGOAL NO:1 NAME Shaik Abdul Gafoor1. To achieve $ 36 million total Net Sales for the year 2007-08 and to review on quarterly basis.S.No KEY ACTION STEPS DATE ACTUAL 1 To review , analyse the above targets and prepare the action plan 05th March -07 2 Finalization of targets. 25 th March -07 3 Implementation of Target plan. 1st April -07 4 Monthly Review Monthly Meeting 5 Quarterly Review Quarterly Meeting 6 Final Review Before 15th April -08S.No PLANNED ACTUAL APPRAISEES SIGNATURE APPRAISERS SIGNATURE Prepared by Abdul Gafoor for Recarecos- Nigeria
    • MOTIVATION FIND THE EMPLOYEE STRENGTHEXPLAIN THE EMPLOYEE ABOUT GOALS EXPLAIN MOTIVATION MEASUREMENT LEVELS TEACH THE EMPLOYEE DOING RIGHT THINGS CARRY AN IDEA NOTE BOOK EXPLAIN THE REWARD SYSTEM Prepared by Abdul Gafoor for Recarecos- Nigeria
    • MOTIVATION TYPES NON FINANCIAL MOTIVATION FINANCIAL MOTIVATIONAPPRECIATION LETTERS. CASH REWARDSWORK RECOGNITION LETTERS  BONUSNOTICE BOARD ANNOUNCEMENT FOREIGN TIPSTRAINING & DEVELOPMENTPROMOTIONS Prepared by Abdul Gafoor for Recarecos- Nigeria
    • FINANCE•I WILL ESTABLISH SPECIFIC WRITTEN FINANCIAL GOALS. SET SHORT TERMMEDIUM TERM AND LONG TERM OBJECTIVES. REVIEW AND UPDATE GOALSREGULARLY.•I WILL LEARN DIFFERENT TYPES INSURANCES AVAILABLE.•I WILL ESTABLISH ROUTINE & NON ROUTINE EXPENSES.•ESTIMATE MONTHLY EXPENSES ON VARIOUS ACTIVITIES.•I WILL SEEK THE FINANCIAL ADVICE AND SUPPORT FROM FINANCE HEADS,WHEN REQUIRED.•FINANCIAL CONSIDERATIONS ARE AT THE ROOT OF ALL MAJOR BUSINESSDECISION.. I WILL GIVE MORE TIME WHEN REQUIRED FOR FINANCIALDECISION.• …………… Continued. Prepared by Abdul Gafoor for Recarecos- Nigeria
    • FINANCE•I WILL ASK MY CUSTOMERS FOR SUGESTIONS. PROVIDE CARDS FOR THEM TOFILL OUT ( WITH NAME , ADDRESS & SUGGESTIONS).•I WILL ANALYSE THE RICH INFORMATION ALREADY HAVE – SUCH ASREATILER CARDS, INVOICES, SALES PEOPLE REPORTS, ERP DATA . I WILL SEEWHAT THESE REPORTS TELLS ME.• I KNOW ADVERTISING IS EXPENSIVE, SO KNOW WHY ARE ADVERTISING ANDWHAT YOU WANT TO ACCOMPLISH. EVALUATE ADVERTISING CAREFULLY ANDMEASEURE ITS EFFECTIVENESS.•I WILL DEVELOP APPROPRIATE SALES PROMOTION TOOLS SUCH ASBROUCHERS, SIGNS, TRADE BRIEFING FOLDERS Etc, CAREFULLY REVIEWEACH ITEM FOR ITS EFFECTIVENESS AND EVALUATE WHAT THESE TOOLS SAYABOUT THE PRODUCT AND COMPANY. • …………… Continued. Prepared by Abdul Gafoor for Recarecos- Nigeria
    • FINANCE•I WILL GET INVOLVED IN CHAMBER OF COMMERCE, BUSINESSASSOCIATIONS, COMMERCE CLUBS Etc TO GET MORE INFORMATION ABOUTINDUSTRY AND MARKET.•I WILL HAVE A SEPARATE STRATEGY FOR EACH GROUP OR FOR EACHPRODUCT. DETAILED PALN ABOUT LAUNCHING THE PRODUCT, SALES PUSHAND PULL STRATEGY.•DELEGATE RESPONSIBILITY FOR IMPLEMENTING EACH SEGMENT OF PLAN.•MONITOR THE RESULTS AND MAKE ADJUSTMENTS AS NECESSARY. • …………… Continued. Prepared by Abdul Gafoor for Recarecos- Nigeria
    • FINANCE•I WILL GET INVOLVED IN CHAMBER OF COMMERCE, BUSINESS ASSOCIATIONS,COMMERCE CLUBS Etc TO GET MORE INFORMATION ABOUT INDUSTRY ANDMARKET.•I WILL HAVE A SEPARATE STRATEGY FOR EACH GROUP OR FOR EACHPRODUCT. DETAILED PALN ABOUT LAUNCHING THE PRODUCT, SALES PUSHAND PULL STRATEGY AND FINANCIAL REQUIREMENT•DELEGATE RESPONSIBILITY FOR IMPLEMENTING EACH SEGMENT OF PLAN.•MONITOR THE RESULTS AND MAKE ADJUSTMENTS AS NECESSARY.•I KNOW MY COMPETITORS. KNOWING EVERTTHING ABOUT COMPETITORS ISJUST IMPORTANT AS KNOWING EVERYTHING ABOUT MY BUSINESS. • …………… Continued. Prepared by Abdul Gafoor for Recarecos- Nigeria
    • FINANCE•I WILL PINPOINT THE STRENGTHS AND WEAKNESSES OF CURRENT SITUATION.WHAT MISCONCEPTIONS OR NEGATIVE PERCEPTIONS NEED TO BE CORRECTED.•I WILL SEEK THE FINANCIAL INFORMATION FROM FINANCE DEPARTMENT FROMTIME TO TIME.•MONITORING PERFORMANCE AND EFFICACY.•I WILL ANALYSE THE CHANGE AND CONDUCTING RISK ASSESESMENT WITH THEHELP OF FINANCE DEPARTMENT.•ENSURE THAT THE FINANCE DEPARTMENT OPERATES WITHIN ALL REGULATORYREQUIREMENTS. • …………… Continued. Prepared by Abdul Gafoor for Recarecos- Nigeria
    • SALES & MARKETING Prepared by Abdul Gafoor for Recarecos- Nigeria
    • SALES & MARKETING•I WILL ASK MY CUSTOMERS FOR SUGESTIONS. PROVIDE CARDS FOR THEM TOFILL OUT ( WITH NAME , ADDRESS & SUGGESTIONS).•I WILL ANALYSE THE RICH INFORMATION ALREADY HAVE – SUCH AS REATILERCARDS, INVOICES, SALES PEOPLE REPORTS, ERP DATA . I WILL SEE WHATTHESE REPORTS TELLS ME.• I KNOW ADVERTISING IS EXPENSIVE, SO KNOW WHY ARE ADVERTISING ANDWHAT YOU WANT TO ACCOMPLISH. EVALUATE ADVERTISING CAREFULLY ANDMEASEURE ITS EFFECTIVENESS.•I WILL DEVELOP APPROPRIATE SALES PROMOTION TOOLS SUCH ASBROUCHERS, SIGNS, TRADE BRIEFING FOLDERS Etc, CAREFULLY REVIEW EACHITEM FOR ITS EFFECTIVENESS AND EVALUATE WHAT THESE TOOLS SAY ABOUTTHE PRODUCT AND COMPANY. • …………… Continued. Prepared by Abdul Gafoor for Recarecos- Nigeria
    • SALES & MARKETING•I WILL GET INVOLVED IN CHAMBER OF COMMERCE, BUSINESS ASSOCIATIONS,COMMERCE CLUBS Etc TO GET MORE INFORMATION ABOUT INDUSTRY ANDMARKET.•I WILL HAVE A SEPARATE STRATEGY FOR EACH GROUP OR FOR EACHPRODUCT. DETAILED PALN ABOUT LAUNCHING THE PRODUCT, SALES PUSHAND PULL STRATEGY.•I DELEGATE RESPONSIBILITY FOR IMPLEMENTING EACH SEGMENT OF PLAN.•MONITOR THE RESULTS AND MAKE ADJUSTMENTS AS NECESSARY.•I KNOW MY COMPETITORS. KNOWING EVERTTHING ABOUT COMPETITORS ISJUST IMPORTANT AS KNOWING EVERYTHING ABOUT MY BUSINESS. • …………… Continued. Prepared by Abdul Gafoor for Recarecos- Nigeria
    • SALES & MARKETING•I WILL PINPOINT THE STRENGTHS AND WEAKNESSES OF CURRENTSITUATION. WHAT MISCONCEPTIONS OR NEGATIVE PERCEPTIONSNEED TO BE CORRECTED. • …………… Continued. Prepared by Abdul Gafoor for Recarecos- Nigeria
    • SALES MARKET DISTRIBUTORMANAGEMENT MANAGEMENT Prepared by Abdul Gafoor for Recarecos- Nigeria
    • MARKET MANAGEMENT RANGE RECORDS &CALLAGE & REPORTSPRODUCTIVITY COVERAGE MERCHANDISING SELLING Prepared by Abdul Gafoor for Recarecos- Nigeria
    • CALLAGE & PRODUCTIVITY NO OF CALLS MADE IDEAL CALLFIRST SELL : SLOW MOVING PACKS NO OF CALLS PRODUCTIVENEXT: FAST MOVING PACKS NUMBER OF BRANDS SOLDNEXT: PROMOTION PACKS NUMBER OF LINES SOLDNEXT: SLOW MOVING PACKS AVERAGE BRANDS PER CALLNEXT: SHORTAGE PRODUCTS AVARAGE LINE PER CALLNEXT : TARGET AMOUNT AMOUNT IN $ Prepared by Abdul Gafoor for Recarecos- Nigeria
    • COVERAGECOVERAGE EXTENSION ON REGULAR BASIS NO OF OUTLETS EXTENSION NO OF BEATS EXTENSION NUMBER OF TOWNS EXTENSION NO OF RURAL MARKET EXTENSION Prepared by Abdul Gafoor for Recarecos- Nigeria
    • MERCHANDISINGPRODUCTS DISPLAYS USE OF POP MATERIALS BRAND IMAGE HANGERS OVER ALL MAKE WINDOWS DANGLERS THE PRODUCT POSTERS BACKING PAPERS AVAILABLE TIN PLATES Etc & VISIBLE Prepared by Abdul Gafoor for Recarecos- Nigeria
    • RANGE SELLING ADVANTAGES OF RANGE SELLING.•INCREASE IN BUSINESS TURNOVER•OCCUPY MORE SHELF SPACE•NO ROOM FOR COMPETITOR•FIRST ENTRY ADVANTAGE•LOWER DISTRIBUTION COST•GOOD MARKET PRESENCE Prepared by Abdul Gafoor for Recarecos- Nigeria
    • REPORTS & RECORDS•DAILY SALES REPORT•WEEKLY SALES LOG•MONTHLY SALES LOG•MONTHLY PRODUCTIVITY REPORT•TRADE PROMOTIONS REPORT•MONTHLY COVERAGE REPORT•PROMOTIONS ANALYSIS REPORT•NEW PRODUCT LAUNCH REPORT•NEW PRODUCT OFF TAKE REPORT•MONTLY TARGET Vs ACHIEVEMENT REPORT•ANY OTHER REPORT BASED ON NEED. Prepared by Abdul Gafoor for Recarecos- Nigeria
    • DISTRIBUTOR MANAGEMENTINVESTMENT INFRASTURECTURE INVOLVEMENT INFLUENCE Prepared by Abdul Gafoor for Recarecos- Nigeria
    • INVESTMENTFIXED CAPITAL WORKING CAPITAL•LAND & BUILDING •STOCK•OFFICE EQUIPMENT •MARKET CREDIT•TABLES, CAHIRS, RACKS •DEPOSITS•VANS , AUTOS, CARS •DAMAGE STOCKS •DUE TO COMPANY •CASH IN HAND •CASH IN BANK •PAID TRANSIT STOCKS THE ABOVE TABLE IS A SIMPLE PRESENTATION. IN ACTUIAL, NEED TO DO THE INVESTMENT PLAN, MARGIN, ROTATIONS, ROI Etc. Prepared by Abdul Gafoor for Recarecos- Nigeria
    • INFRASTURECTURE •GODOWN SPACE •OFFICE SPACE •FURNITURE •MECHANICAL UNITS •NON MECHANICAL UNITS •PERSONNEL •OFFICE EQUIPMENT EtcTHE ABOVE TABLE IS A SIMPLE PRESENTATION. IN ACTUIAL, NEED TO DO THEINFRASTRUCTURE PLAN BASED ON BUSINESS, COVERAGE Etc Prepared by Abdul Gafoor for Recarecos- Nigeria
    • INVOLVEMENTOWNER’S INVOLVEMENT IN BUSINESS IS MUST. HEHAS TO HAVE COMPLETE INVOLMENT &KNOWLEDGE ABOUT HIS STOCKS ,MARKET CREDIT,COMPANY POLICIES Etc Prepared by Abdul Gafoor for Recarecos- Nigeria
    • INFLUENCEDISTRIBUTOR SHOULD HAVE INFLUCNCE INHISAREA TO COLLECT BAD DEBTS, TO MAKE THE NEWPRODUCTS AVAILABLE IN ALL THE TOWNS/OUTLETSTO PUSH MORE STOCKS DURING CRISISTIME Etc. Prepared by Abdul Gafoor for Recarecos- Nigeria
    • MARKETINGPRODUCT PRICE PHYSICAL PACKAGING DISTRIBUTION PROMOTION Prepared by Abdul Gafoor for Recarecos- Nigeria
    • PRODUCTAPART FROM – PRODUCT DEVELOPMENT – COMPONENTS –FUNCTIONAL BENEFITS Etc . I WILL CONCENTRATE ON BELOW THINGSALSO.•LAUNCH MORE NUMBER OF BRNADS•LAUNCH MORE NUMBER OF LINES•RELAUNCH DECLAINING BRANDS.•IMPROVE FORMULA FOR STAGNATED BRANDS•OBSERVE EACH PRODUCT LINE LIFE CYCLE•MORE PACK SIZES FOR FAST MOVING BRANDS•PRODUCT SAMPLE PACKS FOR TRAILS. Prepared by Abdul Gafoor for Recarecos- Nigeria
    • PRICE•COMPETE THE COMPETITON WITH PRICE WITHOUT COMPROMISINGTHE QUALITY•SKIM THE CREAM WHERE EVER POSSIBLE•TRIGGER THE FIRST IMPRESSION WITH GOOD PRICE. Prepared by Abdul Gafoor for Recarecos- Nigeria
    • PHYSICAL DISTRIBUTION•DECIDE THE CHANNELS OF DISTRIBUTION BASED ON THE MRKET•ECONOMY MODE THE TRANSPORT•NUMBER OF CHANNES FROM PRODUCTION TO Prepared by Abdul Gafoor for Recarecos- Nigeria