Altered Esthetics
Community Outreach - Action Research
Nduka, Lindy, Janayah, Jamie
Ae - Coloring Outside the Lines, 2008

Today we’ll review:
Ae’s Outreach Process
Notes for Future Outreach
(we’ll try not to bore you.)
Ae - MPLS vs STPL, 2008. Pamela Valfer-Airport Series

Step 1 - Key Components
Outreach Need
Altered Esthetics
needed to continue
reaching out to
additional audiences
in the community,
connecting with other
organizations
Ae - Bike Art, 2008

Step 1 - Key Components
Guiding Principles
Be time considerate
Be mission driven
Make sure the stakeholders
are on board
Create a project/process that
is effective/useful
Consider the budget
Be Creative! Ae - Bike Art, 2007

Step 1 - Key Components
Desired Audience
Additional organizations and people in
Minneapolis, particularly Northeast
Ae - Resident Artists, 2007

Step 1 - Key Components
Identify Stakeholders
Artists
Volunteers
Interns
Board Members
Donors
Ae - Coloring Outside the Lines, 2008

Step 1 - Key Components
Project Goals
Create an outline for future
use
Connect with additional
organizations directly
Connect with 50
organizations or people
(artists, volunteers, etc.)
Ae - Resident Artists IV, 2008

Step 1 - Key Components
Possible Results
Plan for various types of responses
Make sure connection mechanisms are set up
Ae - Anxiety Dreams, 2008

Step 2 - Timeline
There was a quick
turnaround!
So, we set weekly
goals and deadlines
and we kept the
scope moderate
Ae - Bike Art, 2007

Step 3 - Stakeholders
Connected with primary stakeholders via:
Surveys (more on that later!)
Emails
Meetings
Phone Calls
Ae - Interns, 2008

Step 4 - Infrastructure
Website landing page
Surveys
Business cards
Google docs for tracking
Wiki
Ae - Arty Garage Sale, 2008

Step 5 - Implementation
Sent letters
Made Calls
Posted via social networking tools
Sent enews
Sent direct emails
Ae - Bike Art, 2008

Step 6 - Review
Discovered: Scheduling was difficult for calls
Discovered: Some information we collected
was incorrect or outdated
Ae - Installing track system, 2008

Step 7 - Change Implementation
Helped each other with implementation
Used e-communication as much as
possible
Added more specific
social networking
tools
Added... video (more
on that later!)
Ae - Art Vending Machine, 2008

Step 8 - Connecting the dots
Tracked responses
Forwarded info to other
people in the organization
Ae - Rejected, 2009

Step 9 - Ae’s Review
What worked?
A solid plan!
We had a structured plan with a mission, goals and guidelines
The right tools!
From the wiki to google docs, we had a variety of helpful tools to use
The right people!
Our engaged team, our direct connections, our stakeholders
@ the right places.
Meeting both at school AND the gallery itself was helpful

Step 9 - Ae’s Review
What could have been better?
More time
More feedback from class
Additional Stakeholder Involvement, time willing

Step 9 - Ae’s Stakeholder Survey
(selection of questions and responses)
Used creative questions, such as: What 3 words would you use to describe
Altered Esthetics to a friend? What have you enjoyed about your experience at
Ae? What are your suggestions for the future?
What type of new activities would you like Altered Esthetics to
coordinate? - Workshops: 76.2%
Would you recommend Altered Esthetics
to a friend or relative? Yes: 100.0%
Ae / Black Dog- Bike Art, 2008

Step 10 - Ae’s Future Notes
Education is a great place for the
next outreach project
Time willing, connect with
stakeholders before project is
started
Keep notes from projects and
build upon research already
done
Ae - Guerrilla Art, 2006

The future!
Ae - Bike Art in the Northeast Parade, 2008