‘Socially’ Empower your Channel Partners – The Baptie Webinar presentation

Welcome to t the Webinar: ‘Socially’ Em mpower your Channel PartnersChannel Focus Wes stern Europe 2011 Intercontinental Hotel, Geneva I t ti tal H t l G 9th & 10th November

Socially Empower yo Channel Partners ourWorkshop Leader:Olivier Choron,Oli i Ch annelappsFounder and CEO, purecha

Content • About purechannels and purec channelapps • Social media is here to stay • How social media is being used • How social media could be use ed • How to socially empower your partners

ppurechannels • Formed in 2003, now with a team of 12 staff m • UK-based IT channel marketing agency • Delivering pan-European projec to many large global IT customers pan European cts • Emphasis on ‘everything channe – consulting and programs el’

ppurechannelapps pp Goal: To deliver innovative channel-foc cused applications that help vendors better influence and collaborate w their channel partners. with Flagship solution: Launched in June 2011, socialondemand® is a unique solution that , q enables vendors to target and de eliver social media content to end- users via their partners’ social media networks.

Social media is here to stay

How social media IS being used. THE FACTS: • 73% of execs. are influenced by social networks in decision making • 40% of executives use social m media ‘many times a day many times’ • 60% of business decision makers say branded content helps them make better product decision ns • Organisations with a coordinated social media strategy g gy drive 30% more enquiries • Social media drives a 5% incr rease in sales lead to closed business conversion Sources: Socialcast / SiriusDecisions

How social media IS being used. By users: y • To keep track of peers and col lleagues • For easy access to thought lea adership • To access information that can be found elsewhere n’t • To find out about individuals, c companies and solutions • To get easy access to learning and p g y g professional development p • To find out what others think o products, vendors or approaches of • To aid decision making

How social media IS being used. By businesses: y • To increase brand awareness • To create demand • To aid partner management • To service customers • To profile other businesses and individuals p d • To monitor competitor activity • To influence decision making g

But what are we, the vend , dors, REALLY doing? , g • Pushing our content through ou own Twitter/ Facebook accounts ur • Create beautiful YouTube video and wait for clicks os • Trying to reach out to new part tners • Trying to build some presence • Testing the waters g • To create a direct social med strategy? dia • Are we truly leveraging the p power of social media? • Are we truly leveraging the n y g g network of our partners? p • Have you thought about yo partners’ LinkedIn accounts? our

2 months trial with Trend Micro • Limited trial in Summer 2011: 2 EMEA partner companies joined 28 • 18 partners were active (60%) and added 36 social media accounts • This generated more than 12,6 ‘indirect followers’ 600 • 58 English posts were reposted 260 times in total, and many were d reposted 8 or 9 times. p • These posts generated more th 2,100 clicks! han • The most successful post was reposted 12 times (out of 12 p possible/relevant p partners) and generated 170 clicks. ) dg

How to socially empower your channel p y p ry partners? Two w words: EDUCATION and CONTENT UC O a d CO

Your partners: Your socia media trusted advisors p al EDUCATION • Create a training/ best practice programme for your partners e • Make it easy for your partners to: • Get involved with social me edia • Get trained on social media a • Leverage your news/ content/ i info fluidly and in real-time • Educate your partners to educa their audiences ate

Your partners: Your socia media trusted advisors p al CONTENT IS KING • 27 million pieces of online cont tent are shared daily • 1 in 5 social media messages include links to content • 60% of content-sharing messages specific to an industry mention a brand or product by name • 92% of marketers say that content creation is either “very effective” or “somewhat effective” for SEO

Your partners: Your socia media trusted advisors p al WHAT CONTENT? • Don’t assume Don t • All your content WILL work, assuming it reaches the right audience • Case studies, whitepapers, ma arket research reports, statistics, comparative tables etc. will all generate interest and potentially tables, etc interest, interactions, leads and deals (if in the right hands).

Your partners: Your socia media trusted advisors p al CONTENT, CONTENT, CON NTENT • Widen the source of content cr reation – decentralise contributions • Widen the reach of content – u your partners as conduits use • Engender collaboration – embe social media into the fabric of your ed channels to create and share v valuable content • Target relevant content in relev vant places • Integrate your messaging into your partners: touch more end-users • Facilitate partner advocacy em advocacy, mpowering them as trusted advisors

Thank you.For more information conta information, actOlivier ChoronOli i Ch01424 774925 / 07876 4724461olivierc@purechannelapps.com

Thank you for y your attendanceFor upcoming webinar and topical channel rs community co ontent go to: http://channelfo p ocus.baptie.com p

‘Socially’ Empower your Channel Partners – The Baptie Webinar presentation

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